AppFolio

Sr. User Experience Designer

AppFolio$125K — $157K *
US-AnywhereRemote in Santa Barbara, CA
Finance & Insurance
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Strong systems thinking for complex technical states like sync errors and credential failures
  • Proficient in designing data-dense surfaces emphasizing information hierarchy
  • Skilled in UX writing, particularly for error and failure states
  • Effective communicator experienced in cross-functional collaboration
  • Demonstrated ability to measure design impact using product analytics
  • 5+ years in design for state-based workflows in fintech or adjacent domains
  • Portfolio showing design process, judgment, and impact in complex domains

Responsibilities

  • Own end-to-end design of accounting integration surfaces, covering various financial workflows
  • Set and advance the experience vision in collaboration with product and engineering teams
  • Design for both ideal user paths and failure states, ensuring clarity in complex situations
  • Drive design decisions collaboratively with product management and engineering partners
  • Lead user research initiatives to validate design choices and explore new integration opportunities
  • Contribute to the evolution of AppFolio's design system and mentor junior designers
  • Establish and promote design patterns that enhance AppFolio’s integration portfolio

Benefits

  • Comprehensive Total Rewards package including healthcare and wellness programs
  • Professional development opportunities and mentorship
  • Flexible work environment with various location options
  • Collaborative team culture fostering creativity and innovation
Full Job Description
Description

The Senior User Experience Designer will own the design of AppFolio's accounting integration surfaces -- the systems that make bank feeds, sync errors, and financial data workflows usable for the property managers and accountants who depend on them daily. This is a high-impact design role at the intersection of complex technical systems and real financial operations, where the reliability of the experience directly supports AppFolio's AI-driven accounting vision.

Your Impact
  • Own end-to-end design of AppFolio's accounting integration surfaces, including bank feeds, credential and authentication flows, sync error states, and partial-failure recovery across banking, payroll, 1099, and external partner integrations
  • Set the experience vision for the integration surface and drive it forward alongside product management and engineering
  • Design for the happy path and failure states with equal rigor, translating complex technical states into clear, actionable experiences for property managers and accountants
  • Collaborate with product management, engineering, and external partners to drive design decisions, facilitate critique, and surface cross-team dependencies early
  • Facilitate user research to validate design decisions; in open cycles, lead discovery work to identify integration opportunities not yet pursued
  • Contribute to and evolve AppFolio's design system, mentor junior designers, and push integration surfaces from functional to polished
  • Help establish how design works within a new team and set patterns that will extend across AppFolio's integration portfolio


Qualifications
  • Have strong systems thinking and experience designing for complex technical states, including sync errors, credential failures, and partial outages
  • Are comfortable working on data-dense surfaces such as tables, status indicators, and exception lists, where the design challenge is information hierarchy and signal clarity
  • Have a strong UX writing sensibility, particularly for error and failure states where language is as critical as the interface design
  • Are an effective communicator and collaborator with experience driving design decisions across engineering, product management, and external partners
  • Have experience measuring the impact of design work and using product analytics to inform ongoing improvements
Must Have
  • Minimum of 5 years of experience designing complex, state-based workflows where failure states are a core part of the job; fintech is preferred, with adjacent domains including payroll, tax, insurance, healthcare revenue cycle, developer tools, identity and authentication, or data platforms also considered
  • A portfolio demonstrating design process, judgment, and impact in complex technical domains, including edge cases and failure states
  • Experience designing credential or authentication flows, error states, or data synchronization surfaces in contexts where you do not control the full stack
  • Experience designing data-dense interfaces where information hierarchy is the primary design challenge
Location

Find out more about our locations by visiting our site.
Compensation & Benefits

The compensation that we reasonably expect to pay for this role is: $125,600 - $157,000. The actual compensation for this role will be determined by a variety of factors, including but not limited to the candidate's skills, education, experience, and internal equity.

Please note that compensation is just one aspect of a comprehensive Total Rewards package. The compensation range listed here does not include additional benefits or any discretionary bonuses you may be eligible for based on your role and/or employment type.

Regular full-time employees are eligible for benefits.

About AppFolio

AppFolio provides cloud-based property management software that allows property managers and owners to market, automate, and manage tasks related to their properties. The company's software is used in a variety of industries, including real estate, legal, and accounting. AppFolio was founded in 2006 and is headquartered in Goleta, California.
Learn more about AppFolio
Size
1,600 employees
Market Cap
$3.6 billion
Industry
Net Income
$158.4 million
Founded
2006
5 Year Trend
+27.8%
Revenue
$310 million
NASDAQ

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