Amazon

Sr. Technical Program Manager, Amazon Ads - Media Planning

Amazon$130K — $160K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in technical product or program management
  • 3+ years in software development
  • 5+ years directly managing technical programs with engineering teams
  • Experience coordinating release schedules across cross-functional teams
  • Ability to build and assess technical design at the system level
  • Record of developing and executing product and technical roadmaps

Responsibilities

  • Lead large-scale, cross-functional program delivery for advertising initiatives
  • Partner with stakeholders to define technical needs and shape architectural choices
  • Develop strategies and roadmaps, identifying risks and mitigating them
  • Enhance operational efficiency by establishing metrics and improving processes
  • Communicate progress and trade-offs clearly to maintain consensus across teams

Benefits

  • Collaborative team environment with a focus on innovation
  • Access to cutting-edge technology and AI capabilities
  • Opportunity to work on impactful advertising projects
  • Involvement in building next-generation advertising planning platform
  • Potential for professional growth within a large, dynamic organization
Full Job Description
Application deadline: Jul 6, 2026

Key job responsibilities

- Lead end-to-end delivery of large-scale, cross-functional programs across Amazon's advertising ecosystem, managing complex dependencies between multiple teams and organizations while ensuring alignment with business objectives

- Partner with engineering, product, science, and business stakeholders to define technical requirements, validate system designs, and drive architectural decisions that balance business needs against technical constraints for media planning and DSP solutions

- Develop comprehensive program strategies and roadmaps that anticipate bottlenecks, identify risks proactively, and implement mitigation plans to ensure on-time delivery of initiatives impacting advertiser experience and platform capabilities

- Drive operational excellence by establishing metrics, monitoring program health, facilitating technical reviews, and implementing process improvements that enhance concurrent project delivery and team efficiency

- Build consensus across diverse stakeholder groups through clear communication of progress, trade-offs, and outcomes, escalating critical decisions to senior leadership when appropriate while maintaining positive cross-functional relationships

A day in the life

You'll start your day reviewing metrics from overnight deployments of new Ads Planner features, then facilitate a technical design review with engineering teams building reach forecasting capabilities. Mid-morning, you're aligning product managers and applied scientists on the roadmap for AI-powered planning tools, making critical trade-off decisions on scope and timeline. After lunch, you dive deep with the Budget Planning & Optimization team to unblock a dependency affecting the Long-term Sales initiative. You wrap up by preparing a program update for leadership, synthesizing progress across your multi-team initiatives and proposing solutions to emerging risks.

About the team

The Media Planning Applications team is building Amazon's next-generation advertising planning platform, empowering advertisers and account teams to create sophisticated, cross-funnel media plans leveraging Amazon's unique first-party data and AI capabilities. Our mission is to deliver Ads Planner-a comprehensive tool supporting audience insights, reach forecasting, budget optimization, and AI-driven plan creation globally.

We're a collaborative team of approximately 50+ engineers, applied scientists, and program managers working across frontend, backend, machine learning, and platform infrastructure. Our current focus includes launching agentic AI experiences, expanding supply granularity for third-party publisher forecasting, and building public APIs for partner integrations. You'll work alongside passionate technologists who value innovation, customer impact, and pushing the boundaries of what's possible in advertising technology.

BASIC QUALIFICATIONS

- 5+ years of technical product or program management experience

- 3+ years of software development experience

- 5+ years of technical program management working directly with software engineering teams experience

- Experience managing programs across cross functional teams, building processes and coordinating release schedules

- Experience building and evaluating system-level technical design

- Experience developing and executing/delivering product and technical roadmaps

PREFERRED QUALIFICATIONS

- 5+ years of project management disciplines including scope, schedule, budget, quality, along with risk and critical path management experience

- Experience defining KPI's/SLA's used to drive multi-million dollar businesses and reporting to senior leadership

About Amazon

Audible is a provider of spoken audio information and entertainment , on the Internet. They provide premium spoken audio content, such as audio versions of books and newspapers and radio programs, that is delivered over the Internet and played back on personal computers and hand-held electronic devices. The Audible service allows consumers to purchase and download their content from their Website, store it in digital files and play it back on personal computers and electronic devices. More than 15,000 hours of audio content are available on their Web site, including audio versions of books, periodicals and radio programs. Several manufacturers have agreed to support and promote the playback of their content on their hand-held audio-enabled electronic devices.

Amazon Careers

Joining Amazon presents an unparalleled opportunity to become part of a vibrant team pushing the boundaries of innovation and growth in the global marketplace. As a leader in e-commerce, technology, and logistics, Amazon offers a variety of job opportunities that cater to a range of skills and professional interests. Work You’ll Do At Amazon, every day is an opportunity to collaborate with the brightest minds in technology and business to redefine what’s possible. Whether you’re interested in software development, marketing, human resources, or customer service, Amazon has a position waiting for you. Transform the way the world shops and innovates with our diverse and inclusive team. Amazon is not just a company; it’s a community where you can drive real change and contribute to projects impacting millions globally. Lead with Innovation and Leadership Amazon is the perfect place to enhance your leadership and innovation skills. Our culture encourages pushing the envelope and imagining the unimaginable. Here, you will lead projects that challenge the status quo and define new industry standards. Work with a team that values diversity and is committed to creating an inclusive environment. Our leadership is focused on harnessing the collective power of unique perspectives to foster growth and innovation. Explore Amazon’s Employment Benefits Amazon’s commitment to its employees extends beyond just career growth. We offer competitive benefits, including health care, parental leave, and diversity training, ensuring that our team not only excels professionally but also enjoys well-being and security. Internship and Networking Opportunities Start your career with an Amazon internship and gain hands-on experience that matters. Our internships provide a gateway to full-time employment and an opportunity to network with professionals across various sectors of the company. Future-Proof Your Career With Amazon, your career path is filled with numerous opportunities for advancement. Our learning and development programs are designed to nurture your professional growth and keep you at the forefront of industry trends. Stay Connected Join Our Team Discover the job opportunities at Amazon that match your skills and interests. We are constantly on the lookout for passionate, curious, and innovative team players ready to make a difference. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding career opportunities that await at Amazon. Amazon is more than just a company—it’s a platform for building a promising future. Whether you’re starting or looking to advance your career, Amazon offers the resources, support, and network you need to succeed. Join us, and be a part of our continuing mission to be Earth's most customer-centric company.
Learn more about Amazon
Size
1,608 employees
Market Cap
$832.6 billion
Industry
Net Income
$21.3 billion
Founded
1994
5 Year Trend
+28.1%
Revenue
$386 billion
NASDAQ

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