Lattice Semiconductor

Sr. Technical Marketing Architect - Industrial Automation

Manufacturing & Automotive
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • BS/MS in Electrical, Computer, Systems Engineering, or related field.
  • 12+ years of experience in industrial automation architecture, business development, or solution design.
  • Expertise in automation platforms and IIoT technologies.
  • Ability to translate complex architectures into actionable strategies.
  • Experience collaborating with OEMs and technology vendors.

Responsibilities

  • Design and develop industrial automation architectures with integrated technologies.
  • Lead discovery sessions and define implementation strategies for automation.
  • Act as a subject-matter expert in industrial networking and IIoT platforms.
  • Partner with teams to co-design automation solutions aligned with roadmaps.
  • Engage with OEMs to create actionable solutions and reference architectures.
  • Drive technical narratives to promote Lattice's expertise in automation.
  • Represent Lattice in industry forums to influence ecosystem direction.

Benefits

  • Comprehensive healthcare and retirement plans.
  • Paid time off and flexible working arrangements.
  • Variable/incentive compensation and/or equity options.
Full Job Description
Job Description:
Key Responsibilities
  • Design and develop comprehensive industrial automation architectures, integrating PLCs, robotics, machine vision, sensors, motion control, and cloud/edge technologies to address customer requirements.
  • Lead technical discovery sessions, requirements analysis, and solution design workshops to identify automation opportunities and define implementation strategies.
  • Serve as a subject-matter expert in industrial networking, functional safety, IIoT platforms, and digital transformation, clearly articulating Lattice's value proposition.
  • Partner with cross-functional teams and external partners to co-design scalable automation solutions, ensuring design integrity and alignment with product roadmaps.
  • Engage with OEMs, system integrators, and industrial customers to translate complex requirements into actionable solutions, proofs of concept, and reference architectures.
  • Drive technical narratives and marketing strategies that demonstrate Lattice's leadership in automation, reliability, and digital innovation.
  • Represent Lattice in industry forums and standards organizations to influence ecosystem direction and promote open, interoperable solutions.
  • Support business development by identifying new opportunities, shaping go-to-market strategies, and cultivating relationships with key stakeholders.
Required Qualifications
  • BS/MS in Electrical, Computer, Systems Engineering, or a related discipline.
  • 12+ years of experience in industrial automation architecture, business development, or solution design.
  • Expertise in automation platforms, industrial networking, functional safety, security, and IIoT technologies.
  • Proven ability to translate complex architectures into actionable business strategies and drive ecosystem adoption.
  • Experience collaborating with OEMs, system integrators, and technology vendors on validation and deployment of automation solutions.
  • Exceptional communication and executive presentation skills, with a track record of influencing customers and industry partners.
Preferred Qualifications
  • Experience in large-scale automation orchestration, robotics integration, or IIoT platform deployment.
  • Familiarity with PLC/CPLD/FPGA technologies in control, telemetry, safety, security, Industrial HMI, Edge AI, and Smart Sensor applications.
  • Published contributions to industry standards, specifications, or automation best practices.


Pay & Benefits

Consistent with Lattice Semiconductor values and applicable law, we provide the following information to promote pay transparency and equity. We have a market-based pay structure which varies by location. Please note that the base pay range is a guideline, and our compensation range reflects the cost of labor in the U.S. geographic market based on the location of the role. Pay within these ranges varies and depends on job-related knowledge, skills, and relevant work experience.

For candidates who receive and offer, the starting salary will vary based on various factors including, but not limited to, such qualifications as, skill level, competencies, and work location. The range provided may represent a candidate range and may not reflect the full range for an individual tenured employee.

Base Pay Range
273000

In addition to base pay, this role may be eligible for variable/ incentive compensation and/ or equity. In addition, this role is eligible for a comprehensive, competitive benefits package which may include healthcare and retirement plans, paid time off, and more!

Additional Information:

This position requires a successful background and reference checks and satisfactory proof of your right to work in the United States.

About Lattice Semiconductor

Lattice Semiconductor Corporation is an American manufacturer of high-performance programmable logic devices (FPGAs, CPLDs, & SPLDs). Founded in 1983, the company is headquartered in Portland, Oregon, and employs about 1,250 people. Lattice Semiconductor went public in 1989 and is traded on the NASDAQ stock exchange under the symbol LSCC. The company's products are used in communications, computing, industrial, automotive, and consumer markets.
Learn more about Lattice Semiconductor
Size
856 employees
Market Cap
$8.7 billion
Industry
Net Income
$47.3 million
Founded
1983
5 Year Trend
+3.8%
Revenue
$408.1 million
NASDAQ

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