Forrester Research

Sr Sponsorship Sales Rep

Forrester Research$62K — $100K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree preferred
  • Over five years of B2B sales experience, ideally in sponsorship or event sales
  • Proven track record in consultative selling and exceeding revenue targets
  • Strong understanding of marketing and technology landscapes
  • Excellent communication and negotiation skills
  • Self-starter with a strategic mindset
  • Familiarity with CRM tools and sales analytics

Responsibilities

  • Identify and engage prospective sponsors through research and networking
  • Develop tailored sponsorship proposals aligning with client objectives
  • Build and maintain a pipeline of qualified leads and opportunities
  • Conduct discovery calls to understand client needs and challenges
  • Position sponsorship offerings as solutions delivering measurable ROI
  • Cultivate long-term relationships with key accounts
  • Track and report on sales performance and market trends

Benefits

  • Comprehensive health and wellness benefits
  • Professional development and training opportunities
  • Flexible working arrangements
  • Work in a dynamic global environment
  • Access to exclusive industry events and conferences
Full Job Description
About This Role:

We are seeking a highly motivated and strategic Senior Sponsorship Sales Representative to join our global events team. Reporting to the global director of events sales, this role is ideal for a consultative sales professional who thrives in a fast-paced environment and is passionate about building long-term partnerships with leading technology and marketing brands.

As a key member of our sales team within the events and marketing department, the chose candidate will be responsible for identifying, developing, and closing sponsorship opportunities across a portfolio of high-profile marketing and technology conferences in North America, Europe, and Asia Pacific.

Job Description:
  • Strategic sales and business development
    • Identify and engage prospective sponsors through research, outreach, and networking.
    • Develop tailored sponsorship proposals that align with client objectives and event goals.
    • Build and maintain a robust pipeline of qualified leads and opportunities.
  • Consultative selling
    • Conduct discovery calls to understand client needs, challenges, and marketing strategies.
    • Position sponsorship offerings as strategic solutions that deliver measurable ROI.
    • Collaborate with internal teams to customize packages and ensure seamless delivery.
  • Account management
    • Cultivate long-term relationships with key accounts and stakeholders.
    • Ensure sponsor satisfaction through proactive communication and post-event follow-up.
    • Track and report on sales performance, forecasts, and market trends.


Job Requirements:
  • Bachelor's degree preferred.
  • Over five years of B2B sales experience, preferably in sponsorship, media, event sales or enterprise SaaS sales.
  • Proven track record of consultative selling and exceeding revenue targets.
  • Strong understanding of marketing and technology landscapes.
  • Excellent communication, negotiation, and presentation skills.
  • Self-starter with a strategic mindset and a collaborative spirit.
  • Experience using CRM tools (e.g., Salesforce, Sales Navigator, ZoomInfo) and sales analytics.


Please note that the base salary range indicated here is inclusive of all applicable US geographies listed in this requisition. This salary range is based upon the position as described in the job listing. The offered compensation may vary within this range and is dependent upon the successful candidate's primary work location, experience, training, education, and credentials.

Base salary range: $62,000 - $100,000

#LI-TC1

FLSA Status:
Non-Exempt

Benefits at a Glance

Benefits at a Glance - Cambridge

About Forrester Research

Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Forrester Research provides proprietary research, consumer and business data, custom consulting, events, online communities, and peer-to-peer executive programs. The company's research is divided into three areas: business technology, consumer technology, and marketing and strategy. Forrester Research's clients include global enterprises, technology vendors, and management consulting firms. The company was founded in 1983 and is headquartered in Cambridge, Massachusetts.
Learn more about Forrester Research
Size
1,781 employees
Market Cap
$656.6 million
Industry
Net Income
$9.9 million
5 Year Trend
+8.7%
Revenue
$448.9 million
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