Sr. Specialist, Digital Marketing
Charlotte, NCThe Role:Work Model: Hybrid (in-office Monday-Thursday, remote on Fridays)
Work Schedule: Monday-Friday, standard business hours (avg. 40 hrs/week; occasional overtime as needed)
Travel Requirements: Yes, approximately 10%
Supervisory Responsibilities: No - this is an individual contributor role
Reports to: Sr. Director, Marketing & Communications
*All applicants must be currently authorized to work in the United States. No relocation allowance will be considered unless specifically addressed.
Summary / Primary Role:The Sr. Specialist, Digital Marketing owns the day-to-day performance of Odyssey's digital marketing ecosystem - our website, marketing automation platform, and emerging AI-enabled tools - to drive brand awareness, demand generation, and measurable revenue impact. This is a hands-on, execution-focused role for a data-driven marketer who connects digital activity to business outcomes and partners closely with Sales, IT, and agency teams.
What You'll Do:We're looking for someone who can take full ownership of our digital platforms and turn data into action - while helping us pilot the next generation of AI-enabled marketing tools.
- Digital Strategy & Website - Own the day-to-day performance, content, and continuous optimization of the company website, including SEO, landing pages, and lead-capture forms.
- Use website analytics, search behavior, and conversion data to improve traffic quality, engagement, and the customer journey.
- Campaign Execution - Plan, execute, and optimize multi-channel digital campaigns, including paid search/SEM programs and agency relationships.
- Partner with the content team to keep messaging and branding consistent across every digital channel.
- Marketing Technology & Automation - Serve as marketing administrator for Salesforce Account Engagement/Pardot: forms, landing pages, email templates, lead scoring, and attribution.
- Partner with IT and Sales Operations to keep lead routing, data sync, and automation running smoothly.
- AI-Enabled Marketing - Evaluate and pilot approved AI tools (predictive scoring, automated nurture, conversion optimization) and recommend where to scale.
- Analytics, Reporting & Budget - Build and maintain dashboards connecting digital activity to pipeline and revenue, and translate data into recommendations for Sales and Marketing leadership.
- Monitor digital marketing spend and recommend where to optimize for ROI.
What You Bring:- Bachelor's degree in Marketing, Business, or a related field (Master's degree a plus)
- 5+ years in digital marketing, with hands-on ownership of platforms, campaigns, and cross-functional projects
- Hands-on Salesforce, Account Engagement/Pardot, and Google Analytics experience - including automation, lead scoring, attribution, and lead lifecycle tracking from MQL to SQL to Closed Won
- Strong understanding of SEO, SEM, email, content, and website marketing
- Experience evaluating or piloting AI-enabled marketing tools is strongly preferred
- Excellent analytical skills, with strong project leadership and stakeholder management ability
- Exceptional communication and interpersonal skills
Benefits:We offer a comprehensive and competitive compensation and benefits package, including:
• A choice of medical plans with FSA and HSA options
• Dental Insurance
• Vision Insurance
• Company-paid Life and Disability Insurance
• 401(k) Plan with Company Match
• Paid Time Off (PTO) and Company Holidays
• Employee Assistance Program
• Company Health & Wellness Program
• Discounts with Preferred Vendors
Visit us at: www.OdysseyLogistics.com/careers
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