This role is ideal for someone who lives and breathes social, a hands-on creator and editor who understands what performs on each platform and knows how to translate brand, influencer, and creator content into high-impact, social-first formats. You're not just managing calendars, you're in the platforms daily, creating, editing, engaging, and spotting what's next.
You'll play a key role in how Shutterfly shows up across key social platforms, including Instagram, TikTok, and YouTube, balancing always-on content, campaign moments, real-time trends, and community engagement.
If you're someone who instinctively knows what makes content stop the scroll-and how to turn a comment into a conversation-you'll thrive here.
Primary Duties and Responsibilities:
Organic Social Execution & Content Development
• Own day-to-day execution of organic social strategies for Shutterfly and Snapfish on priority channels such as Instagram, TikTok, and YouTube.
• Plan, manage, and execute social media editorial calendars that balance campaign moments, evergreen storytelling, reactive content, and platform trends.
• Create, edit, and publish social-first content-including short-form video, static posts, captions, and light motion-optimized for each platform's native formats and best practices.
• Adapt and extend brand, influencer, and creator assets into organic-first executions (e.g., cutdowns, remixes, trend-forward edits, caption rewrites).
• Develop social content concepts and executions that drive reach, engagement, and relevance, particularly in short-form video environments.
• Manage content publishing through Sprout Social, including asset selection, caption writing, tagging, link strategy, and scheduling.
• Partner closely with Creative, Brand, Influencer, Ecommerce, Merchandising, and Customer Service teams to align social execution with business priorities and launch moments.
• Write clear social briefs and manage content through review and approval workflows, ensuring alignment with brand and legal standards (as needed.)
• Optimize social profiles, captions, hashtags, and metadata to increase discoverability and performance.
Trend Spotting and Real-time Content Execution
• Stay deeply immersed in social culture to identify brand-right trends, emerging content formats, and relevant cultural moments.
• Proactively surface opportunities for Shutterfly to participate in trending conversations in a way that feels timely, authentic, and platform native.
• Execute fast-turn, newsroom-style content creation, developing and publishing reactive content quickly to capitalize on moments before they pass.
• Test and iterate on new formats, hooks, and storytelling approaches based on real-time performance and platform shifts.
Community Engagement (and Beyond)
• Actively manage day-to-day community engagement across platforms, including:
o Responding to comments on brand-owned content
o Engaging with posts where the brand is tagged or mentioned
• Monitor and participate in relevant external conversations where the brand is not yet present but has a credible and valuable voice.
• Identify opportunities to treat comments as content. Engage in ways that drive visibility, conversation, and brand personality within feeds and comment sections.
• Engage with and source UGC opportunities, supporting basic rights requests and coordination with internal teams.
• Partner with Customer Service and cross-functional teams to escalate issues and ensure consistent, on-brand responses.
Performance Optimization
• Track organic social performance to identify what is resonating with audiences. Use data to drive actions and next steps.
• Compile and share performance insights, content learnings, and testing results with stakeholders.
• Support light boosting efforts as needed, including coordination and basic tracking in partnership with paid teams.
Minimum Requirements:
• 3-5 years of social media, digital marketing, or content-focused roles.
• BS degree in Communication, Marketing or related field (or equivalent experience)
• Proven experience managing and executing organic social content for consumer-facing brands.
• Strong experience creating and editing short-form social content.
• Familiarity with social publishing and analytics tools such as Sprout Social and Power BI.
• Experience working with design and editing tools (i.e. Canva, native platform tools)
Other (knowledge, skills, and abilities):
• Deep understanding of social media culture, trends, and platform behaviors.
• Strong creative instincts with the ability to translate ideas into social-first executions.
• Excellent writing skills, particularly for captions, hooks, and short-form storytelling.
• Highly organized self-starter who can manage multiple content streams and deadlines.
• Detail-oriented, proactive, and enthusiastic about evolving social platforms and formats.
• Familiarity with AI tools for content ideation, caption drafting, and workflow efficiency, with the ability to apply them thoughtfully while maintaining strong creative judgment and brand voice.
This position will accept applications on an ongoing basis until filled.
The compensation package for this role is based on multiple factors, such as job level, responsibilities, location, and candidate experience. The base pay ranges included below are specific to the locations listed, and may not be applicable to other locations.
California : [$78,000-$110,750]
Connecticut and New York: [$78,000-101,250]
Colorado, Illinois, Minnesota and Washington: [$78,000-$93,750]
Nevada: [$73,250-$101,250]
Maryland and New Jersey: [$84,250-$101,250]
Hawaii : [$73,250 - $88,250]
This position may be eligible for a bonus incentive, health benefits, a 401K program, and other employee perks. More details about our company benefits can be found at https://shutterflyinc.com/benefits/.
This opportunity can be remote, but candidates must reside in a state in which Shutterfly is registered to do business. This includes all US states except District of Columbia, North Dakota, Mississippi, Rhode Island, Vermont, and Wyoming.
This position will accept applications on an ongoing basis until filled.
