About the roleWe're looking for an
SDRPrograms Specialist to sit at the intersection of Marketing, Sales Development, and Sales. This role exists to eliminate the manual, repetitive work that slows down SDRs and marketing campaign execution - building and maintaining the automated systems, sequences, and workflows that let both teams run more campaigns, with more consistency, in less time.
You'll be the technical and operational glue between marketing's demand-gen efforts and the SDR team's outbound execution, ensuring leads, sequences, and campaign data move seamlessly across tools without requiring manual handoffs. This is ideal for someone who loves systems thinking, hates repetitive manual work, and wants to make quantifiable impact on pipeline velocity.
What you'll do- Automate campaign execution: Build and manage automated workflows across marketing automation and sales engagement platforms (Salesforce, Salesloft, Zoominfo) to launch, sequence, and scale SDR campaigns with minimal manual lift.
- Manage SDR Programs: Own the design, execution and optimization of SDR programs including blitzes, pipeline sprints, outbound campaigns, and competitive plays
- Bridge marketing and sales systems: Own the handoff between marketing-qualified leads (MQLs) and SDR outreach , ensure all leads are being correctly followed up with/dispositioned and help increase MQL to SQL ratio
- Align with Product and Demand Gen: Partner with PMM and Demand Gen to make sure sequences, cadences, and campaign content reflect current messaging and positioning
- Design SDR workflows: Partner with SDR leadership to map manual processes (list building, prospecting, follow-up cadences, reporting) and convert them into automated, repeatable systems.
- Optimize the tech stack: Optimize the tools that power outbound and inbound campaigns - CRM, sales engagement platforms, enrichment/data providers, intent tools, and workflow/automation platforms. Ensure we are using all necessary functionality of the tools we currently use and identify any necessary gaps.
- Build reporting & dashboards: Partner with marketing operations to create automated reporting on campaign performance, SDR activity, and conversion metrics so both marketing and sales leadership have real-time visibility without manual data pulls.
- Support experimentation: Stand up A/B tests and multi-channel campaign automations (email, LinkedIn, dialer, intent-based triggers) to help the SDR team test messaging and cadences faster.
- Document and train: Create SOPs and lightweight training for SDRs and marketers on new tools, workflows, and automations you build.
Qualifications- 2-5 years of experience in Sales Development, Marketing Operations, RevOps, or Sales Operations, with hands-on experience in marketing/sales automation tools.
- Direct experience with at least one major sales engagement platform (Outreach, Salesloft, Apollo) and one CRM (Salesforce, HubSpot).
- Experience building or managing automated workflows
- Strong understanding of SDR/outbound motions - sequencing, cadences, lead scoring, and pipeline handoffs.
- Strong cross-functional communication skills - able to translate between marketing, sales, and technical/ops stakeholders.
Preferred- Experience with data enrichment/intent tools (Clay, ZoomInfo, Clearbit, 6sense, Apollo).
- Prior experience supporting a team of SDRs or a high-volume outbound motion.
- Familiarity with AI-assisted outbound tools
Benefits and Incentives- Competitive Base and Incentive Plan
- Stock Options
- Health and Welfare Plans*
- Life and Disability Plans*
- Retirement Plan*
- Unlimited Flexible Paid Time Off, including your birthday off!
- Collaborative Team Culture
* Benefits for international employees, outside the US, vary by country.
The pay range for this role is:
70,000 - 95,000 USD per year (Remote - US)
