Sr. Sales Strategy Specialist
Position Summary: We are looking for a Sr. Sales Strategy Specialist to perform sales forecasting and business planning. This role leverages data and business intelligence to guide decision-making, optimize trade investments, and enhance customer engagement. The ideal candidate is highly analytical, detail-oriented, and comfortable working cross-functionally with Sales, Marketing, Supply Chain and Finance.
Key Responsibilities:
- Build and maintain sales forecasts at brand, customer, and channel levels; monitor performance against plan and highlight risks/opportunities.
- Support annual and quarterly sales planning processes, aligning customer strategies with brand and financial objectives.
- Develop and automate reporting dashboards (using Excel, Power BI or similar BI tools) to monitor sales performance, pricing, and promotion ROI.
- Conduct syndicated data analysis (Nielsen, IRI, Circana, Madrid, etc.) and retailer POS reporting to identify trends and business opportunities.
- Support Sales Strategy Manager to translate insights into actionable sales programs and trade strategies.
- Evaluate trade promotion effectiveness and provide recommendations for improved ROI.
- Prepare data-driven customer presentations and selling stories that influence retailer decisions.
- Deliver competitive, category, and marketplace insights to support go-to-market strategies.
Requirements:
- 4-6 years of relevant professional experience
- Experience in the Consumer Packaged Goods (CPG) industry
- Background in Sales and/or Marketing
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word, Outlook)
- Experience working with syndicated data sources (e.g., Circana, Nielsen, etc.)
The base salary for this position is between $75,000.00 and $95,000.00 per year. Actual compensation will depend on a variety of factors, including qualifications, experience, and location. This position may also be eligible for additional compensation and benefits, including an annual incentive bonus, medical/dental/vision insurance, life insurance, PTO/FTO, and a 401(k) plan with company match.
