As a Senior Sales Lead, you will develop strategies and solutions to drive adoption of Twitch offering with advertisers and ensure your customers' investments fit into their overall marketing strategy with Amazon. You will work closely with Account Executives (AEs), Agency Development Managers (ADMs), Go to Market (GTM) specialists, and Amazon Ads Customers. You are naturally curious, and will apply your creativity and curiosity by taking a lead in strategizing Twitch solutions for our advertisers, diving deep within the advertising community to discuss Amazon's benefits, and working both with internal and external stakeholders to innovate solutions that meet the objectives of our advertising customers. This role will define innovative advertising experiences and coordinate with internal teams to create scalable and repeatable solutions. The ideal candidate should have experience buying, planning, packaging, and selling both directly and programmatically. They will have a strong knowledge of the digital advertising landscape, experience negotiating and closing annual agreements and the ability to drive conversations with C-Suite client contacts. They are comfortable with ambiguity and juggling multiple priorities simultaneously in fast-paced dynamic environment. They possess high levels of creativity, independence, flexibility and attention to detail.
Key job responsibilities
- Take ownership, driving proactive sales strategies while collaborating seamlessly with vertical Account Executives to deliver exceptional client service and maximize revenue opportunities
- Scale Twitch GTM strategies across sales teams
- Develop and implement bespoke industry strategies within assigned verticals
- Provide advertiser and/or vertical related insights and collateral to sales teams
- Partner with sales and marketing teams to develop narratives that differentiate Amazon Ads offerings tied to customer objectives and business outcomes
- Represent Amazon Ads externally at industry events to drive upfront and annual commitments
- Determine the right goals, inform decisions, and help design scalable, long-term solutions that meet shared objectives.
- Leverage an entrepreneurial mindset to solve complex problems, with solutions tailored for each customer and made as simple as possible
- Assess, develop, and advise senior leaders on overall business strategy
About the team
Twitch is one of our most unique publishers. Our team is the single-threaded leader on all Twitch ad products, countries, and customer segments. We are responsible for overall Twitch Ads business strategy to fuel long-term growth and innovation - working closely with all sales and product teams across Amazon Ads and building on the foundation already established by integrating Twitch into the broader Amazon Ads organization.
BASIC QUALIFICATIONS
- Experience consistently closing sales and generating revenues
- 7+ years of digital media ad sales experience
- 5+ years of B2B sales experience
- Experience identifying, developing, negotiating, and closing opportunities across a wide spectrum of customer engagement levels
- Experience building and cultivating relationships with internal and external stakeholders
- Experience in written and verbal communication skills to communicate with technical and non-technical audiences, including senior leadership
- Experience demonstrating strong analytical abilities and confidence in the use of data
PREFERRED QUALIFICATIONS
- Knowledge of key technology and market trends
- Experience in knowledge of of the Twitch platform and Twitch advertising experience
- Knowledge of video game and esports ecosystems or the traditional sports and entertainment ecosystems
- Experience blending product and program management skills to execute strategic initiatives about process creation, standardization, and improvement
- Experience developing and executing on GTM strategies that are large in scope
- Experience in selling nascent products/services into new markets
- Experience selling nascent products and services Ability to drive solutions to difficult problems
- Experience in operational excellence, security compliance, and distributed systems resiliency
- Experience structuring and negotiating complex agreements and leading cross-functional groups to orchestrate and successfully complete deals
- Experience in defining and implementing process improvement initiatives using data and metrics
- Experience working independently with minimal supervision, or experience that includes strong analytical skills, attention to detail, and effective communication abilities
The base salary range for this position is listed below. Your Amazon package will include sign-on payments, restricted stock units (RSUs), and sales incentives. Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, San Francisco - 148,700.00 - 201,200.00 USD annually
USA, CA, Santa Monica - 135,200.00 - 182,900.00 USD annually
USA, NY, New York - 148,700.00 - 201,200.00 USD annually
