LG Electronics

Sr Product Marketing Specialist

LG Electronics • $80K — $88K *
Alpharetta, GA 30022In-Person
Manufacturing & Automotive
5 - 7 years of experience
3 weeks ago
Job Overview by Ladders

Qualifications

  • Bachelor's degree in marketing, business, communications, or related field.
  • 5+ years experience in channel or trade marketing within HVAC, building technologies, or industrial B2B.
  • Experience in HVAC, building technologies, or industrial B2B manufacturing is strongly preferred.
  • Proven track record supporting NPI go-to-market programs and portfolio messaging.
  • Ability to translate complex technical products into clear customer value propositions.

Responsibilities

  • Develop product messaging and positioning based on guidance from senior leaders.
  • Translate technical features and regulatory requirements into customer-facing content.
  • Create persona-based messaging for diverse stakeholders.
  • Support cross-functional NPI planning and execution.
  • Build launch materials including sales tools and competitive comparisons.
  • Track launch metrics and report performance over time.
  • Conduct product research and maintain feature/benefit matrices.

Benefits

  • No-cost employee premiums for medical, dental, vision, and prescription benefits for employees and eligible dependents.
  • Immediate vesting in a competitive 401(k) Retirement Savings Plan with matching contributions.
  • Generous Paid Time Off program including sick and vacation time.
  • Performance-based Short-Term Incentives based on role.
  • Access to mental health resources and personal fitness goal incentives.
  • Paid parental leave and support for families raising children with developmental challenges.
  • Group Rate Life and Disability Insurance.
Full Job Description
THE OPPORTUNITY

In collaboration with the Marketing Leader, develops go-to-market strategy and execution plan and product messaging for assigned HVAC categories.

What you will do
  • Develops product messaging and positioning based on guidance from senior leaders and Product Management.
  • Translates technical features and regulatory requirements into customer-facing content.
  • Creates persona-based messaging for contractors, distributors, reps, and engineers.
  • Maintains product messaging documents and updates them as market conditions evolve.

Go-to-Market Strategy & New Product Introduction (NPI)
  • Supports cross-functional NPI planning and execution.
  • Builds launch materials such as sales tools, competitive comparisons, and channel content.
  • Coordinates with Sales, Channel Marketing, and Training to ensure readiness.
  • Tracks basic launch metrics and reports performance.

Competitive Intelligence & Market Insights
  • Conducts product research and maintains feature/benefit matrices and battlecards.
  • Monitors regulatory changes and market trends.
  • Gathers VOC and field feedback to support messaging updates.

Sales & Channel Enablement
  • Creates sales enablement tools such as sell sheets, spec guides, calculators, and presentations.
  • Supports contractor and distributor training initiatives.
  • Ensures materials are accessible and optimized for field use.

Lifecycle Management & Portfolio Optimization
  • Guides lifecycle activities including product updates, transitions, and phase-outs.
  • Aligns messaging for regulatory or efficiency changes.
  • Works with Supply Chain and Sales on availability communications.

Performance Measurement & Continuous Improvement
  • Tracks KPIs related to product adoption and sales performance.
  • Drives continuous improvement across GTM execution.

Cross-Functional Influence
  • Collaborates with Product Management, Sales, and Marketing teams.
  • Influences cross-functional partners through strong communication.

QUALIFICATIONS
  • Bachelor's degree in marketing, Business, Communications, or related field.
  • 5+ yrs experience in channel or trade marketing within HVAC, building technologies, or industrial B2B.
  • Experience in HVAC, building technologies, or industrial B2B manufacturing is strongly preferred.
  • Proven track record supporting NPI go-to-market programs and portfolio messaging.
  • Ability to translate complex technical products into clear customer value propositions.

#LI-DB2

Recruiting Range

$80,000-$88,000 USD

Benefits Offered Full-Time Employees:
  • No-cost employee premiums for you and your eligible dependents for competitive medical, dental, vision and prescription benefits.
  • Auto enrollment with immediate vesting of competitive company matching contributions in a 401(k) Retirement Savings Plan with several investment options.
  • Generous Paid Time Off program that includes company holidays and a combined bank of paid sick and vacation time.
  • Performance based Short-Term Incentives (varies by role).
  • Access to confidential mental health resources to help you and your loved ones improve your quality of life. Personal fitness goal incentives.
  • Family orientated benefits such as paid parental leave and support for families raising children with learning, social, behavioral challenges, or developmental disabilities.
  • Group Rate Life and Disability Insurance.

Benefits Offered Temporary/Contractors:
  • Eligible for the relevant benefit programs offered through our partner agencies.

About LG Electronics

LG Electronics Inc. is a South Korean multinational electronics company headquartered in Yeouido-dong, Seoul, South Korea. LG Electronics is a part of the LG Corporation, the fourth-largest chaebol in South Korea, and its global sales reached US$55.91 billion in 2014. It comprises four business units: Home Entertainment, Mobile Communications, Home Appliances & Air Solutions and Vehicle Components, with Starion India as its main production vendor for refrigeration and washing machines in the Indian sub-continent. LG Electronics acquired Zenith in 1995 and controls 37.9 percent of LG Display as of 2013. Since 2008, LG Electronics remains the world's fourth-largest LCD television manufacturer. The company has 128 operations worldwide, employing 83,000 people.
Learn more about LG Electronics
Industry
Retail & Consumer Goods
* Ladders Estimates

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