Amazon

Sr Product Marketing Manager, WW New Customer Registration, Amazon Business

Amazon$142K — $193K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 6+ years of non-internship marketing experience
  • Proficient in data analysis to drive marketing improvements
  • Skilled in Excel or Tableau, including data manipulation
  • Experience in executing cross-functional marketing programs
  • Led go-to-market launches for consumer products

Responsibilities

  • Develop and refine digital marketing strategies for user engagement
  • Collaborate with sales, product, and analytics teams to align efforts
  • Set and implement global user growth strategies
  • Manage high-impact digital marketing campaigns
  • Utilize Account-Based Marketing tools for targeting
  • Partner with external agencies for campaign support
  • Analyze data and reports to optimize marketing performance
  • Execute A/B tests to improve campaign results

Benefits

  • Comprehensive health insurance including medical, dental, and vision
  • 401(k) matching program
  • Generous paid time off and parental leave
  • Flexible Spending Accounts available
  • Adoption and surrogacy reimbursement coverage
Full Job Description
The Amazon Business Marketing team is seeking a dynamic and experienced Sr. Product Marketing Manager to oversee Global New Customer Registration efforts for Amazon Business Commercial, Public Sector, and Strategic business segments. In this role, you will oversee digital marketing strategies to drive new customer registration, driving new business entities to sign up for Amazon Business to fuel top of funnel growth and drive early stage revenue growth across our global prospect base. You will design and implement comprehensive digital marketing strategies across all digital channels (EX: Onsite, Email, Social, PPC Channels, Direct Mail) focused on acquiring high-quality businesses, driving awareness and nurturing them through targeted campaigns, to ultimately convert them into loyal and engaged customers. Your work will directly impact the growth and success of Amazon Business by ensuring a seamless and effective prospect journey, from initial awareness to long-term business growth.

Key job responsibilities
• Develop, execute, and refine the digital marketing strategy to drive Amazon Business user engagement across various segments and marketplaces.
• Collaborate with cross-functional teams, including sales, product, and analytics, to align marketing strategies with business objectives.
• Set the global strategy for user growth strategies and partner with teams across NA, EU and APAC on deployment of campaigns in market.
• Manage the execution of high-impact digital campaigns, including website, display, social media, and email marketing.
• Utilize Account-Based Marketing tools to target high-value accounts and optimize paid marketing performance.
• Partner with external agencies in support of campaign asset creation and execution as needed.
• Regularly dive deep into data with reports and dashboards to monitor campaign results and drive strategic decision making to optimize.
• Execute high-impact A/B tests to help continually improve performance.
• Provide clear, consistent, and frequent communication with stakeholders to outline strategy, tactics, goals, and performance of campaigns.

BASIC QUALIFICATIONS

- 6+ years of professional non-internship marketing experience

- Experience using data and metrics to drive improvements

- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

- Experience building, executing and scaling cross-functional marketing programs

- Experience leading go-to-market for consumer software or hardware product launches

PREFERRED QUALIFICATIONS

- Experience using any of SQL or other analytical tools for conducting data analysis

- Experience with customer segmentation, profiling, and targeting

- Master's degree in management, business administration, economics, engineering, marketing

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, NY, New York - 157,100.00 - 212,600.00 USD annually

USA, TX, Austin - 142,800.00 - 193,200.00 USD annually

USA, VA, Arlington - 142,800.00 - 193,200.00 USD annually

USA, WA, Seattle - 142,800.00 - 193,200.00 USD annually

About Amazon

Audible is a provider of spoken audio information and entertainment , on the Internet. They provide premium spoken audio content, such as audio versions of books and newspapers and radio programs, that is delivered over the Internet and played back on personal computers and hand-held electronic devices. The Audible service allows consumers to purchase and download their content from their Website, store it in digital files and play it back on personal computers and electronic devices. More than 15,000 hours of audio content are available on their Web site, including audio versions of books, periodicals and radio programs. Several manufacturers have agreed to support and promote the playback of their content on their hand-held audio-enabled electronic devices.

Amazon Careers

Joining Amazon presents an unparalleled opportunity to become part of a vibrant team pushing the boundaries of innovation and growth in the global marketplace. As a leader in e-commerce, technology, and logistics, Amazon offers a variety of job opportunities that cater to a range of skills and professional interests. Work You’ll Do At Amazon, every day is an opportunity to collaborate with the brightest minds in technology and business to redefine what’s possible. Whether you’re interested in software development, marketing, human resources, or customer service, Amazon has a position waiting for you. Transform the way the world shops and innovates with our diverse and inclusive team. Amazon is not just a company; it’s a community where you can drive real change and contribute to projects impacting millions globally. Lead with Innovation and Leadership Amazon is the perfect place to enhance your leadership and innovation skills. Our culture encourages pushing the envelope and imagining the unimaginable. Here, you will lead projects that challenge the status quo and define new industry standards. Work with a team that values diversity and is committed to creating an inclusive environment. Our leadership is focused on harnessing the collective power of unique perspectives to foster growth and innovation. Explore Amazon’s Employment Benefits Amazon’s commitment to its employees extends beyond just career growth. We offer competitive benefits, including health care, parental leave, and diversity training, ensuring that our team not only excels professionally but also enjoys well-being and security. Internship and Networking Opportunities Start your career with an Amazon internship and gain hands-on experience that matters. Our internships provide a gateway to full-time employment and an opportunity to network with professionals across various sectors of the company. Future-Proof Your Career With Amazon, your career path is filled with numerous opportunities for advancement. Our learning and development programs are designed to nurture your professional growth and keep you at the forefront of industry trends. Stay Connected Join Our Team Discover the job opportunities at Amazon that match your skills and interests. We are constantly on the lookout for passionate, curious, and innovative team players ready to make a difference. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding career opportunities that await at Amazon. Amazon is more than just a company—it’s a platform for building a promising future. Whether you’re starting or looking to advance your career, Amazon offers the resources, support, and network you need to succeed. Join us, and be a part of our continuing mission to be Earth's most customer-centric company.
Learn more about Amazon
Size
1,608 employees
Market Cap
$832.6 billion
Industry
Net Income
$21.3 billion
Founded
1994
5 Year Trend
+28.1%
Revenue
$386 billion
NASDAQ

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