Amazon

Sr. Product Marketing Manager, WorldWide Returns & ReCommerce

Amazon$142K — $193K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 6+ years of professional non-internship marketing experience
  • Experience using data and metrics to drive improvements
  • Proficiency in Excel or Tableau for data manipulation
  • Experience in building and executing cross-functional marketing programs
  • Experience leading go-to-market initiatives for consumer software or hardware product launches

Responsibilities

  • Own go-to-market planning for recovery program launches and fee changes
  • Translate complex recovery economics into clear value propositions for sellers
  • Conduct seller research to understand awareness gaps and enrollment barriers
  • Manage the awareness-to-enrollment funnel, defining metrics to improve conversion
  • Develop marketing tools for Account Managers to engage high-opportunity sellers
  • Establish channel attribution to identify which touchpoints drive enrollment
  • Track campaign performance against adoption and retention metrics

Benefits

  • Comprehensive health insurance including medical, dental, and vision
  • 401(k) matching program
  • Paid time off and parental leave
  • Support for adoption and surrogacy reimbursement
  • Mental health support and Employee Assistance Program (EAP)
Full Job Description
WorldWide Returns & ReCommerce (WWRR) is seeking a Product Marketing Manager to drive seller awareness, understanding, and adoption of Amazon's recovery programs , including Grade & Resell (G&R), Refurbishment, Liquidation, and Selling Partner Managed Grading (SPMG).

You will own the end-to-end go-to-market strategy for recovery programs across the seller lifecycle - from awareness through enrollment, activation, and ongoing engagement. You'll craft messaging that makes complex fee structures and recovery economics intuitive, develop campaigns that reach sellers across channels (email, Seller Central, social media, events, AI assistants), and build measurement frameworks that tie marketing activity to enrollment conversion and seller cost improvement.

Key job responsibilities
• Strategy & Execution

Own GTM planning for recovery program launches, expansions, and fee changes for different seller segments
• Seller Insights & Messaging

Translate complex recovery economics into clear, compelling value propositions sellers can act on

Conduct seller research (surveys, interviews, VoS program) to understand awareness gaps, enrollment barriers, and perception of value
• Adoption & Conversion

Own the awareness-to-enrollment funnel: define metrics, identify drop-off points, and implement experiments to improve conversion at each stage

Develop a White Glove marketing toolkit for Account Managers engaging the high-opportunity sellers
• Measurement & Optimization

Establish channel attribution: which touchpoints drive enrollment conversion?

Track campaign performance against adoption, activation, and retention metrics
• Cross-Functional Collaboration

Own the seller outreach strategy and align with business team on adoption goals.

Partner with Product teams to optimize enrollment UX, in-product nudges, and recommendation placements (R&R Central, Amelia, homepage cards)

A day in the life

Your day blends strategy with execution. You might spend the morning analyzing which seller segments are underperforming on enrollment and why, then shift to partnering with product teams on messaging for an upcoming program launch. Afternoons could involve crafting content that makes complex recovery economics feel simple, reviewing campaign results, or preparing materials for an upcoming seller event. You'll regularly connect with Account Managers, product managers, and cross-functional partners to ensure what we build and what we say to sellers are aligned.

BASIC QUALIFICATIONS

- 6+ years of professional non-internship marketing experience

- Experience using data and metrics to drive improvements

- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

- Experience building, executing and scaling cross-functional marketing programs

- Experience leading go-to-market for consumer software or hardware product launches

PREFERRED QUALIFICATIONS

- Experience using any of SQL or other analytical tools for conducting data analysis

- Experience with customer segmentation, profiling, and targeting

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, WA, Bellevue - 142,800.00 - 193,200.00 USD annually

About Amazon

Audible is a provider of spoken audio information and entertainment , on the Internet. They provide premium spoken audio content, such as audio versions of books and newspapers and radio programs, that is delivered over the Internet and played back on personal computers and hand-held electronic devices. The Audible service allows consumers to purchase and download their content from their Website, store it in digital files and play it back on personal computers and electronic devices. More than 15,000 hours of audio content are available on their Web site, including audio versions of books, periodicals and radio programs. Several manufacturers have agreed to support and promote the playback of their content on their hand-held audio-enabled electronic devices.

Amazon Careers

Joining Amazon presents an unparalleled opportunity to become part of a vibrant team pushing the boundaries of innovation and growth in the global marketplace. As a leader in e-commerce, technology, and logistics, Amazon offers a variety of job opportunities that cater to a range of skills and professional interests. Work You’ll Do At Amazon, every day is an opportunity to collaborate with the brightest minds in technology and business to redefine what’s possible. Whether you’re interested in software development, marketing, human resources, or customer service, Amazon has a position waiting for you. Transform the way the world shops and innovates with our diverse and inclusive team. Amazon is not just a company; it’s a community where you can drive real change and contribute to projects impacting millions globally. Lead with Innovation and Leadership Amazon is the perfect place to enhance your leadership and innovation skills. Our culture encourages pushing the envelope and imagining the unimaginable. Here, you will lead projects that challenge the status quo and define new industry standards. Work with a team that values diversity and is committed to creating an inclusive environment. Our leadership is focused on harnessing the collective power of unique perspectives to foster growth and innovation. Explore Amazon’s Employment Benefits Amazon’s commitment to its employees extends beyond just career growth. We offer competitive benefits, including health care, parental leave, and diversity training, ensuring that our team not only excels professionally but also enjoys well-being and security. Internship and Networking Opportunities Start your career with an Amazon internship and gain hands-on experience that matters. Our internships provide a gateway to full-time employment and an opportunity to network with professionals across various sectors of the company. Future-Proof Your Career With Amazon, your career path is filled with numerous opportunities for advancement. Our learning and development programs are designed to nurture your professional growth and keep you at the forefront of industry trends. Stay Connected Join Our Team Discover the job opportunities at Amazon that match your skills and interests. We are constantly on the lookout for passionate, curious, and innovative team players ready to make a difference. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding career opportunities that await at Amazon. Amazon is more than just a company—it’s a platform for building a promising future. Whether you’re starting or looking to advance your career, Amazon offers the resources, support, and network you need to succeed. Join us, and be a part of our continuing mission to be Earth's most customer-centric company.
Learn more about Amazon
Size
1,608 employees
Market Cap
$832.6 billion
Industry
Net Income
$21.3 billion
Founded
1994
5 Year Trend
+28.1%
Revenue
$386 billion
NASDAQ

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