ABOUT THIS POSITIONWe are actively looking for a Product Marketing Manager that is deeply familiar with the healthcare revenue cycle and has a passion for enabling growth in a fast-paced environment. The successful team member will lead the discovery and deployment of market, product, and client insights. This leader will work cross-functionally with sales, marketing, product, and client operations to develop strategies and execute the plan.
WHAT YOU'LL DO- Market intelligence: Perform ongoing market research, internally and externally, to understand and communicate market drivers, trends, and potential disruptors. Conduct buyer outreach to enable the go-to-market teams to deploy buyer-specific strategies.
- Messaging & positioning: Obtain rich product knowledge including functionality, integration, and how our solutions solve the underserved needs of our buyers. Partner with implementation and support to clearly understand solution adoption, satisfaction, and support needs. Enable these insights to inform messaging and positioning.
- Product launches: Cross-functionally support product launches for new solutions and enhancements spanning from product positioning and asset creation to KPI tracking of the cross-functional success.
- Enablement tools & assets: Identify and lead the development of new tools and assets for the go-to-market teams. Partner with sales enablement to train the sales team on effectively communicating our value to our clients and prospects.
- Thought leadership: Continuously build a reservoir of comprehensive, thought leadership insights that articulates our value, brings consistency to our client engagement, and sharpens our selling effectiveness to our target markets.
WHAT YOU'LL NEED- Industry knowledge: a history of strong knowledge in either health systems/hospitals or post-acute/ambulatory/specialties.
- Expert storyteller: the ability to connect the dots between target markets, buyers, their needs, and the impact of our solutions in a unique, effective way.
- Passion for research: the desire to keep a strong pulse on the market, buyers, and trends.
- Strong collaborator: the ability to unite closely with Growth, Marketing, Product, and Client Operations.
- Process and detail oriented: an innate ability to focus on the details and manage complex, multi-phase projects for on-time delivery.
BONUS POINTS
- Analytical Skills: the ability to gather and analyze data to support the creation of a value story that can be shared with clients and prospects.
WAYSTAR PERKS- Competitive total rewards (base salary + bonus, if applicable)
- Customizable benefits package (3 medical plans with Health Saving Account company match)
- We offer generous paid time off for our non-exempt team members, starting with 3 weeks + 13 paid holidays, including 2 personal floating holidays. We also offer flexible time off for our exempt team members + 13 paid holidays
- Paid parental leave (including maternity + paternity leave)
- Education assistance opportunities and free LinkedIn Learning access
- Free mental health and family planning programs, including adoption assistance and fertility support
- 401(K) program with company match
- Pet insurance
- Employee resource groups
