Suralink is looking for a Senior Product Marketing Manager to own the GTM motion across our product suite - from positioning and competitive strategy to thought leadership content that earns real credibility in the audit and accounting market. This is a strategic role with real execution expectations. You won't be directing others to build things - you'll be building them. But you'll also be expected to set the strategic direction, bring a perspective on the market, and operate with a high degree of independence. You'll work closely with Product, Sales, and Customer Success, and you'll be a key contributor to how Suralink shows up and competes in the market. Experience in audit, accounting, or adjacent financial technology is a meaningful advantage - but if you've demonstrated the ability to become a genuine expert in a complex, niche B2B category and have the PMM track record to back it, we want to hear from you. Key Responsibilities: I. Positioning, Messaging & GTM Strategy • Own positioning and messaging across the Suralink product suite; developing frameworks that are persona-specific, competitively differentiated, and grounded in real buyer and user workflows. • Lead GTM strategy for product launches - defining segmentation, channel approach, launch tiers, and success metrics, and driving alignment across Product, Sales, and Demand Generation. • Translate complex product capabilities into market narratives that resonate with senior firm leadership and working-level practitioners alike. • Maintain a clear and current understanding of Suralink's competitive landscape - producing battle cards, positioning guidance, and win/loss analysis that the sales team can act on. II. Content & Thought Leadership • Own the development of high-impact marketing content across formats: white papers, solution briefs, case studies, webinar programs, and strategic sales assets. • Lead Suralink's thought leadership content strategy - establishing a distinct, credible point of view in the audit and accounting technology space that attracts practitioners, not just buyers. • Partner with demand generation on content strategy, ensuring assets are designed to perform across the funnel with clear audience and intent mapping. • Represent Suralink's perspective through external content, webinar programming, and event contributions that build market visibility. III. Sales Enablement • Embed yourself in the strategic layer of sales enablement - ensuring positioning, competitive intelligence, and persona messaging are consistently reflected in how AEs pitch and demo the product. • Build and maintain core enablement assets - pitch frameworks, objection handling guides, persona briefs, and competitive one-pagers - with a focus on strategic clarity over asset volume. • Partner closely with the Industry & Enablement function, acting as the messaging and positioning authority that their demo and sales work is built on. • Stay actively connected to the sales cycle - using win/loss data, call intelligence, and deal feedback to continuously refine positioning and enablement strategy. IV. Cross-Functional Leadership • Serve as a senior voice of the market internally - synthesizing customer feedback, competitive signals, and field intelligence into strategic inputs for the product roadmap and go-to-market priorities. • Lead cross-functional alignment on launches and campaigns - driving decisions, managing dependencies, and ensuring the GTM team is operating from a unified narrative. • Mentor and model strong PMM craft for junior team members as the function grows. Experience and Professional Qualifications: • 5+ years of B2B SaaS product marketing experience: With clear strategic ownership of positioning, GTM, and competitive intelligence - not just content execution. • Demonstrated launch leadership: Has owned end-to-end GTM launches with measurable pipeline or revenue outcomes. • Competitive intelligence depth: Experience building and operationalizing CI programs, not just maintaining inherited assets. • Thought leadership track record: Has produced or contributed to content that built market credibility - white papers, published articles, webinar programs, or speaking contributions. • Audit/accounting/fintech background: A significant differentiator. If you have it, it will be immediately evident in the quality and authenticity of your work. Competencies • Strategic Ownership: You set direction, make decisions with incomplete information, and own the outcomes - not just the deliverables. • Market Authority: You develop a genuine, evidence-backed point of view on buyers, competitors, and positioning - and you advocate for it internally. • Writing That Earns Attention: Your content is read, shared, and cited - because it says something worth saying, in the voice of someone who knows the industry. • Cross-Functional Credibility: You earn trust with Product, Sales, and CS through expertise and reliability - not title or tenure. • Practitioner Empathy: You understand that your buyer is a busy professional, not a marketing persona, and that distinction shows up in everything you produce. At Suralink, our values guide everything we do: • Customer Obsessed: We seek to understand those we serve deeply and are committed to serving them better than anyone else. • Passionately Motivated: We care about what we do, which drives us to work hard, show grit, and go above and beyond to achieve great outcomes. • Constantly Improving: We are eager to learn and grow. Challenges are opportunities to innovate and enhance our solutions. • Team Focused: We know that our success is built together. We support one another and celebrate team achievements. • Highly Reliable: We demonstrate good judgment, honor our commitments, and are accountable for our results. Why Suralink? There's a lot to love about working at Suralink! Here are a few of the benefits you can expect: • Remote-friendly policy • Medical/vision/dental insurance • Flexible PTO policy and ten paid holidays • Parental leave • Professional development allowance • Community involvement