Sr. Product Marketing Manager, Sigma Apps - Sigma

Baselayer

$160K — $185K *
Enterprise Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years of product marketing experience in B2B enterprise software, preferably in application development tools.
  • Understanding of the enterprise application development landscape and procurement processes.
  • Proven ability to convey complex product capabilities into clear value stories for both technical and business audiences.
  • Experience in creating sales enablement content based on actual field rep needs.
  • Familiarity with win/loss analysis, customer interviews, and translating insights into effective messaging.
  • Data-driven approach, utilizing feedback and metrics for continuous improvement.
  • Knowledge of cloud data platforms, business intelligence, or analytics is a plus.

Responsibilities

  • Develop and maintain positioning and messaging for Sigma Apps across various features.
  • Support market launches of new features by coordinating across product, design, marketing, and sales teams.
  • Influence the Sigma Apps roadmap with insights from market and customer feedback.
  • Collaborate with sales and the Enablement team to refine messaging and develop support materials.
  • Create and maintain sales enablement content such as solution briefs and competitive comparisons.
  • Conduct competitive analysis for no-code/low-code, embedded analytics, and enterprise development.
  • Generate thought leadership content and customer-facing materials that highlight Sigma's App vision.

Benefits

  • Equity participation for employees.
  • Generous health benefits package.
  • Flexible time-off policy allowing for personal time as needed.
  • Paid bonding time for all new parents.
  • Options for both Traditional and Roth 401k plans.
  • Benefits covering commuting costs and FSA options.
  • Lunch program provided for employees.
  • Dog-friendly office environment.
Full Job Description
Sr. Product Marketing Manager, Sigma Apps

About the role

Every enterprise is racing to build AI-powered apps and agents but speed without the right runtime creates chaos, not transformation. Sigma is the AI Runtime Environment that makes those apps governable, scalable, and real, and the Sr. PMM, Sigma Apps will play a critical role in developing and executing the go-to-market narrative and strategy for Sigma Apps.

This role requires someone who understands both sides of the enterprise software conversation: the IT leaders and data engineers who evaluate and govern application infrastructure, and the line-of-business owners who care about outcomes, speed, and usability. You'll translate Sigma's application development capabilities into stories that resonate with both and create the materials the sales team needs to tell those stories in the field.

What you'll do
  • Develop and maintain positioning and messaging for Sigma Apps including no-code app building, AI-assisted workflow automation, embedded analytics, and apps built with external coding agents working closely with the Director of Product Marketing, Apps and the Product team.
  • Support new feature launches and capability expansions, coordinating across product, design, marketing, and sales to bring new capabilities to market clearly and effectively.
  • Work closely with Product and Engineering to deeply understand and influence the Sigma Apps roadmap bringing market, customer, and competitive insights that help shape and prioritize it.
  • Partner with sales reps and the Enablement team to understand what's working in the field and use those insights to sharpen messaging, update battlecards, and improve enablement materials.
  • Partner with the Enablement team to build and maintain sales enablement content solution briefs, pitch decks, use case guides, competitive comparisons, and discovery question frameworks that help the field confidently sell Sigma Apps
  • Build and maintain competitive analysis and battlecards for the no-code/low-code, embedded analytics, and enterprise application development space.
  • Write and contribute to thought leadership content, blog posts, and customer-facing collateral that educate the market on Sigma's App vision.
  • Develop customer-facing case studies and proof points that demonstrate the business impact of building with Sigma Apps.
What we're looking for
  • 3+ years of product marketing experience in B2B enterprise software, with a preference for experience in enterprise application software or application development tools.
  • Working knowledge of the enterprise application development landscape including how IT, data engineering, and operations teams evaluate and procure platforms.
  • Ability to translate complex product capabilities into clear, compelling value narratives that resonate with both technical and business buyers.
  • Strong skills in creating sales enablement content you know what reps actually use in the field, and you create materials that reflect real buyer conversations.
  • Experience with win/loss analysis, customer interviews, and translating buyer insights into sharper messaging.
  • A data-driven mindset you use win/loss data, pipeline metrics, and customer feedback to continuously improve your work.
  • Familiarity with the cloud data platform, BI, or analytics ecosystem is a plus.
  • Comfort operating in a fast-paced, high-growth startup environment where priorities can shift quickly.
Additional Job details

The base salary range for this position is $160k - $185k annually. This role is onsite in our San Francisco office.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work at Sigma Computing. This role is eligible for stock options, as well as a comprehensive benefits package.

Benefits For Our Full-Time Employees:
  • Equity
  • Generous health benefits
  • Flexible time off policy. Take the time off you need!
  • Paid bonding time for all new parents
  • Traditional and Roth 401k
  • Commuter and FSA benefits
  • Lunch Program
  • Dog friendly office

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