Amazon

Sr Product Marketing Manager, PARP Strategy

Amazon$142K — $193K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 6+ years of professional marketing experience, non-internship
  • Proficient in using data and metrics for improvement
  • Skilled in Excel or Tableau for data manipulation
  • Experience communicating results to senior leadership
  • Ability to manage complex, cross-team project plans
  • Preferred experience with SQL or other analytical tools
  • Background in go-to-market strategies for software or hardware launches

Responsibilities

  • Drive strategic initiatives to achieve growth targets for PARP
  • Own customer-facing growth levers such as eligibility and retention
  • Identify opportunities and develop strategies for customer adoption
  • Lead high-visibility initiatives across various teams
  • Author and present high-stakes documents to senior leaders
  • Define customer experiences and global scaling strategies
  • Drive execution for complex initiatives involving multiple teams

Benefits

  • Comprehensive health insurance (medical, dental, vision)
  • 401(k) matching
  • Paid time off
  • Parental leave
  • Flexible Spending Accounts
  • Adoption and Surrogacy Reimbursement coverage
  • Mental Health Support and EAP services
Full Job Description
About the Role

The Senior Product Marketing Manager, PARP Strategy will drive the strategic initiatives that enable PARP to achieve its growth targets. This role owns the customer-facing growth levers (eligibility, discoverability, conversion, and retention) and can also encompass strategic initiatives related to network expansion and new delivery models that increase PARP's reach and adoption. You will lead some of the largest and most visible initiatives across the organization, working with Country PARP teams, regional Ops teams, Amazon Logistics (AMZL), science, technology, product, UX, engineering, and central support teams to develop and execute strategies that accelerate the business flywheel.

The individual will identify opportunities, develop strategies, and drive execution across the full customer adoption journey. This includes defining what we build, how customers experience it, and how we scale it globally. The role requires authoring and driving high-stakes documents at VP/SVP levels to shape investment decisions and strategic direction for PARP.

What We're Looking For

The ideal candidate wants to roll up their sleeves, dive into complex challenges, develop solutions and paths forward, and take senior leadership along the journey. This is a high-visibility role requiring you to drive critical business decisions in a fast-paced and often ambiguous environment.

- Exceptional Earn Trust, Ownership, and Dive Deep capabilities

- Highly analytical. You think in funnels, customer behavior, and conversion data

- Ability to develop long-range strategies while delivering near-term results

- Excellent written communication. You craft narratives that influence senior leaders to act

- Customer-obsessed with deep intuition for what drives adoption and retention

- Comfortable operating across product, technology, operations, and marketing boundaries

- Experience driving customer growth, conversion, or adoption initiatives at scale

BASIC QUALIFICATIONS

- 6+ years of professional non-internship marketing experience

- Experience using data and metrics to drive improvements

- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

- Experience communicating results to senior leadership

- Experience creating and managing complex, cross-team project plans

PREFERRED QUALIFICATIONS

- Experience using any of SQL or other analytical tools for conducting data analysis

- Experience prior success in driving execution of large-scale project plans with multiple teams in support of business goals

- Experience presenting metrics and progress to goal to senior leadership

- Experience leading go-to-market for consumer software or hardware product launches

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, WA, Bellevue - 142,800.00 - 193,200.00 USD annually

About Amazon

Audible is a provider of spoken audio information and entertainment , on the Internet. They provide premium spoken audio content, such as audio versions of books and newspapers and radio programs, that is delivered over the Internet and played back on personal computers and hand-held electronic devices. The Audible service allows consumers to purchase and download their content from their Website, store it in digital files and play it back on personal computers and electronic devices. More than 15,000 hours of audio content are available on their Web site, including audio versions of books, periodicals and radio programs. Several manufacturers have agreed to support and promote the playback of their content on their hand-held audio-enabled electronic devices.

Amazon Careers

Joining Amazon presents an unparalleled opportunity to become part of a vibrant team pushing the boundaries of innovation and growth in the global marketplace. As a leader in e-commerce, technology, and logistics, Amazon offers a variety of job opportunities that cater to a range of skills and professional interests. Work You’ll Do At Amazon, every day is an opportunity to collaborate with the brightest minds in technology and business to redefine what’s possible. Whether you’re interested in software development, marketing, human resources, or customer service, Amazon has a position waiting for you. Transform the way the world shops and innovates with our diverse and inclusive team. Amazon is not just a company; it’s a community where you can drive real change and contribute to projects impacting millions globally. Lead with Innovation and Leadership Amazon is the perfect place to enhance your leadership and innovation skills. Our culture encourages pushing the envelope and imagining the unimaginable. Here, you will lead projects that challenge the status quo and define new industry standards. Work with a team that values diversity and is committed to creating an inclusive environment. Our leadership is focused on harnessing the collective power of unique perspectives to foster growth and innovation. Explore Amazon’s Employment Benefits Amazon’s commitment to its employees extends beyond just career growth. We offer competitive benefits, including health care, parental leave, and diversity training, ensuring that our team not only excels professionally but also enjoys well-being and security. Internship and Networking Opportunities Start your career with an Amazon internship and gain hands-on experience that matters. Our internships provide a gateway to full-time employment and an opportunity to network with professionals across various sectors of the company. Future-Proof Your Career With Amazon, your career path is filled with numerous opportunities for advancement. Our learning and development programs are designed to nurture your professional growth and keep you at the forefront of industry trends. Stay Connected Join Our Team Discover the job opportunities at Amazon that match your skills and interests. We are constantly on the lookout for passionate, curious, and innovative team players ready to make a difference. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding career opportunities that await at Amazon. Amazon is more than just a company—it’s a platform for building a promising future. Whether you’re starting or looking to advance your career, Amazon offers the resources, support, and network you need to succeed. Join us, and be a part of our continuing mission to be Earth's most customer-centric company.
Learn more about Amazon
Size
1,608 employees
Market Cap
$832.6 billion
Industry
Net Income
$21.3 billion
Founded
1994
5 Year Trend
+28.1%
Revenue
$386 billion
NASDAQ

Similar Jobs

More Jobs at Amazon

More Consumer Technology Jobs

Find similar Sr Product Marketing Manager, PARP Strategy jobs: