A Senior Product Marketing Manager (Sr. PMM) in the Offline Sales & Marketing (OSM) Go-to-Market (GTM) organization spans the launch strategy, cross-functional execution, and stakeholder management for highly visible, ambiguous, and new-to-Amazon and new-to-Devices launches in the Offline channel. The Offline GTM plays a critical role of owning the go-to-market strategy, planning and documentation, and leading/coordinating/driving teams through the launch and lifespan of new devices, features, software and subscriptions in Offline. The Offline GTM team's objective is to ensure end-to-end Offline partner readiness.
Key job responsibilities
The Offline GTM advocates and gains consensus across teams in Devices & Services. They determine launch strategy and requirements (e.g. timing requirements, product development and delivery requirements), track cross-functional deliverables, remove roadblocks, and are accountable for orchestrating a successful launch in Offline at moments of announcement (following PR announce with NA Retail.com detail page go-lives, etc.) through post-street activities. Offline GTM foresees risks and recommends solutions and/or trade-offs to enable on-time launch with as minimal impact to quality and cross-channel consistency as possible. When critical milestones are at risk, they lead escalation conversations to de-risk and negotiate with internal teams to ensure successful Offline deployment.
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
PREFERRED QUALIFICATIONS
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
- MBA
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, Irvine - 142,800.00 - 193,200.00 USD annually
USA, CA, Sunnyvale - 157,100.00 - 212,600.00 USD annually
USA, WA, Seattle - 142,800.00 - 193,200.00 USD annually