Amazon

Sr. Product Marketing Manager - GTM, Creators

Amazon$157K — $212K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 6+ years of marketing experience with a focus on professional roles
  • Proficient in using data to drive marketing improvements
  • Skilled in Excel or Tableau for data analysis
  • Experience in executing and scaling cross-functional marketing initiatives
  • Track record of leading go-to-market strategies for consumer products
  • Bachelor's degree required

Responsibilities

  • Develop and execute marketing strategies for Creator-facing products
  • Spearhead tech integration marketing initiatives to drive adoption
  • Collaborate closely with product and tech teams on customer-focused improvements
  • Lead keynote presentations for product launches at major events
  • Conduct reviews of go-to-market documentation at the senior level
  • Update leadership on international marketing performance
  • Support scaling of marketing initiatives across international markets

Benefits

  • Comprehensive health insurance (medical, dental, vision)
  • 401(k) matching program
  • Paid time off and parental leave
  • Flexible Spending Accounts
  • Adoption and Surrogacy reimbursement
  • Employee Assistance Programs and mental health support
Full Job Description
This role will spearhead our go-to-market strategies for our Creator-facing products and features, including a focus on working with our international partners and ensuring proper execution of central team's marketing strategies. You will bring to market new product offerings, tools, and innovation for Creators, driving adoption and tracking to key KPIs. You will build exciting co-marketing opportunities for integrations we are launching with our social media app partners, and develop new and innovative activations to showcase our program's new tools and features. This role will also be the central team lead, working with our international marketing partners to help them retain active creators, guide them with best practices, and ensure key launches are properly executed across locales. This position will also partner across stakeholders in product, analytics, science, engineering, and business development, as well as with cross-org stakeholders in outbound and retail to deliver best-in-class marketing experiences.

Key job responsibilities

Key job responsibilities

* Develop and drive Creator-facing marketing strategies to market products and features

*Spearhead Creator marketing initiatives for tech integrations that we are building with our social media app partners, driving adoption and content generation from our creators

*Partner with product and tech to drive customer-centric product improvements and influence new feature introduction and roadmap inclusions

*Lead the development and execution of the feature launch keynote presentation at our annual Creator Summit event

*Develop and lead senior-level GTM doc reviews

* Input into senior leader-level documents including quarterly business reviews, annual planning documents, and more.

*Lead as our international teams' marketing partner and provide proper updates on international business performance to central leadership

* Support scaling go to market initiatives to international countries, working closely with product, marketing, and tech partners

BASIC QUALIFICATIONS

- 6+ years of professional non-internship marketing experience

- Experience using data and metrics to drive improvements

- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

- Experience building, executing and scaling cross-functional marketing programs

- Experience leading go-to-market for consumer software or hardware product launches

- Bachelor's degree

PREFERRED QUALIFICATIONS

- Experience using any of SQL or other analytical tools for conducting data analysis

- Experience with customer segmentation, profiling, and targeting

- Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices.

- Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, NY, New York - 157,100.00 - 212,600.00 USD annually

About Amazon

Audible is a provider of spoken audio information and entertainment , on the Internet. They provide premium spoken audio content, such as audio versions of books and newspapers and radio programs, that is delivered over the Internet and played back on personal computers and hand-held electronic devices. The Audible service allows consumers to purchase and download their content from their Website, store it in digital files and play it back on personal computers and electronic devices. More than 15,000 hours of audio content are available on their Web site, including audio versions of books, periodicals and radio programs. Several manufacturers have agreed to support and promote the playback of their content on their hand-held audio-enabled electronic devices.

Amazon Careers

Joining Amazon presents an unparalleled opportunity to become part of a vibrant team pushing the boundaries of innovation and growth in the global marketplace. As a leader in e-commerce, technology, and logistics, Amazon offers a variety of job opportunities that cater to a range of skills and professional interests. Work You’ll Do At Amazon, every day is an opportunity to collaborate with the brightest minds in technology and business to redefine what’s possible. Whether you’re interested in software development, marketing, human resources, or customer service, Amazon has a position waiting for you. Transform the way the world shops and innovates with our diverse and inclusive team. Amazon is not just a company; it’s a community where you can drive real change and contribute to projects impacting millions globally. Lead with Innovation and Leadership Amazon is the perfect place to enhance your leadership and innovation skills. Our culture encourages pushing the envelope and imagining the unimaginable. Here, you will lead projects that challenge the status quo and define new industry standards. Work with a team that values diversity and is committed to creating an inclusive environment. Our leadership is focused on harnessing the collective power of unique perspectives to foster growth and innovation. Explore Amazon’s Employment Benefits Amazon’s commitment to its employees extends beyond just career growth. We offer competitive benefits, including health care, parental leave, and diversity training, ensuring that our team not only excels professionally but also enjoys well-being and security. Internship and Networking Opportunities Start your career with an Amazon internship and gain hands-on experience that matters. Our internships provide a gateway to full-time employment and an opportunity to network with professionals across various sectors of the company. Future-Proof Your Career With Amazon, your career path is filled with numerous opportunities for advancement. Our learning and development programs are designed to nurture your professional growth and keep you at the forefront of industry trends. Stay Connected Join Our Team Discover the job opportunities at Amazon that match your skills and interests. We are constantly on the lookout for passionate, curious, and innovative team players ready to make a difference. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding career opportunities that await at Amazon. Amazon is more than just a company—it’s a platform for building a promising future. Whether you’re starting or looking to advance your career, Amazon offers the resources, support, and network you need to succeed. Join us, and be a part of our continuing mission to be Earth's most customer-centric company.
Learn more about Amazon
Size
1,608 employees
Market Cap
$832.6 billion
Industry
Net Income
$21.3 billion
Founded
1994
5 Year Trend
+28.1%
Revenue
$386 billion
NASDAQ

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