Sr. Product Marketing Manager, Customer Advocacy - NYC

Datasite

$118K — $207K *
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-10 years of experience in product marketing or customer marketing, preferably in B2B SaaS or enterprise technology.
  • Proven track record in managing customer advocacy programs or voice of customer initiatives.
  • Expertise in conducting qualitative and quantitative customer research, translating findings into strategic recommendations.
  • Strong relationship-building skills, adept at engaging with both C-suite customers and internal teams.
  • Experience with social listening tools for actionable insights from online conversations.
  • Strong project management skills, capable of handling multiple programs simultaneously.
  • Familiarity with M&A and financial services is a plus; however, curiosity and a willingness to learn are prioritized.
  • Bachelor's degree required; postgraduate degree is a bonus.

Responsibilities

  • Design and execute Datasite's voice of the customer program to capture customer insights and mitigate risks.
  • Lead and manage Datasite's Customer Advisory Council, facilitating strategic discussions and feedback synthesis.
  • Create and maintain an extensive library of customer stories to support marketing initiatives across the buyer journey.
  • Conduct in-depth customer research to inform product positioning, messaging, and strategy, utilizing qualitative and quantitative methods.
  • Implement customer feedback loops with sales and customer success to enhance ongoing intelligence.

Benefits

  • Health insurance (medical, dental, vision)
  • Retirement savings plan
  • Paid time off
  • Flexible work model with hybrid options
  • Employee benefits package
Full Job Description
Job Description:

What you can expect

As a Sr. Product Marketing Manager, Customer Advocacy, you will build and run the programs that turn Datasite's most passionate customers into powerful voices for our brand. You'll drive key customer advocacy programs including customer advisory boards, customer stories, and voice of customer research. All to shape how we listen to customers, how we learn from them, and how we amplify their stories to the market.

This is a high-impact individual contributor role suited for a seasoned product marketer who knows how to build lasting customer relationships, translate insights into strategy, and create content and programs that move the needle for sales, marketing, and product alike.

What we are looking for
  • Strong storytelling instincts: you know how to find a compelling customer narrative and make it sing across formats and channels.
  • A collaborative teammate who partners effectively across functions, teams, and regions.
  • Someone curious about how AI is reshaping capital markets and the mechanics of deal making.
  • A motivated contributor excited to help build and evolve how we engage with customers

Responsibilities
  • Voice of the customer: Design and own Datasite's voice of the customer program (methodology, cadence, and governance) to create a regular drumbeat of customer listening from opportunity creation through repeat purchase. Build reporting that makes customer sentiment visible and actionable, including signals that surface advocates and flag customer risk. Implement social listening practices to monitor brand conversations, emerging customer themes, and competitive signals across digital channels.
  • Customer advisory council: Own Datasite's Customer Advisory council from end to end. Lead in-person and virtual sessions driving structured dialogue between strategic customers and Datasite leadership. Synthesize feedback into clear recommendations that inform product, marketing, and go-to-market decisions
  • Customer stories: Build a world-class library of customer stories. Work across marketing teams to get them seen, used, and working hard at every stage of the buyer journey. Create enablement assets like one-page case studies, slides, and talk tracks to for sales teams to use as success stories.
  • Customer research: Be Datasite's in-house customer intelligence engine - conducting rigorous research that informs positioning, product roadmap, messaging, and go-to-market strategy. Design and run qualitative and quantitative customer research: interviews, surveys, win/loss analysis, and persona validation. Build feedback loops with sales and customer success to keep Datasite's customer intelligence current.


Qualifications
  • 5-10 years of experience in product marketing, customer marketing, or a closely related field - ideally in B2B SaaS or enterprise technology.
  • Proven track record building or managing customer advocacy programs, customer advisory boards, or voice of customer initiatives.
  • Experience conducting qualitative and quantitative customer research and translating findings into clear strategic recommendations.
  • Excellent relationship-building skills - you're as comfortable in a room with a C-suite customer as you are partnering with internal teams.
  • Experience with social listening tools and third-party review sites to turn online conversations into actionable insight.
  • Strong project management chops - you can run multiple programs simultaneously without dropping the ball.
  • Familiarity with M&A, financial services, or deal technology is a plus - but curiosity and drive to learn matter more.
  • Bachelors degree required, post-graduate degree a bonus.


Work Location & Flexibility

This position is based in our New York City office and follows a hybrid work model. Employees in these locations are expected to work on-site a minimum of two days per week. Please note that specific business units or role requirements may necessitate additional in-office days based on team collaboration needs or operational priorities.

The base salary range represents the estimated low and high end for this position based on a good faith assessment of the role and market data at the time of posting. Consistent with applicable law, each candidate's compensation offer may vary and will be determined based on but not limited to, your geographic region, skills, qualifications, and experience along with the requirements of the position. This position may be eligible for bonuses, commissions, or overtime if applicable. Benefits include health insurance (medical, dental, vision), a retirement savings plan, paid time off, and other employee benefits. Specific details will be provided during the interview process. Datasite reserves the right to modify this pay range at any time.

$118,800.00 - $207,200.00

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