You will translate product capability into launches customers understand, not feature lists, but the reason someone wears an always-on device and pays a subscription for what it remembers. It means owning Bee's voice everywhere it shows up: social, community, app store, packaging, the website, the launch moment. It means owning the community we already have, our best customers buy Bee for their spouses, parents, and colleagues, and they tell us what to build next, and building the referral motion that behavior implies. And it means leading category education, because most of the market has never heard of ambient AI.
A day in the life
- Own positioning and messaging for Bee. Define what the product is, who it's for, and why it matters.
- Run launches end to end.
- Own social. Set the voice, plan the calendar, and ship the work.
- Own community. Our most engaged customers are our best source of insight and our most effective acquisition channel.
- Lead category education. Ambient AI is new and most people have never heard of it. Build the brand and content work that explains what it is, why it helps, and why Amazon is the right company to build it.
About the team
Bee is a small team building a new kind of product inside Amazon.
We were a startup, we were acquired, and we still operate like the former, we ship fast, we make decisions in the room, and everyone here does more than their title.
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
PREFERRED QUALIFICATIONS
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, San Francisco - 157,100.00 - 212,600.00 USD annually