General Summary
The Senior Product Manager is responsible for developing and supporting the execution of marketing strategies for assigned products to drive product performance, market share, and profitability.
This role requires a deep understanding of the pharmaceutical market, including the commercialization process, promotional mix, payor access strategies, and the management of products through various lifecycle stages. The individual will translate scientific, clinical and patient data into compelling marketing plans and work closely with cross-functional teams such as Sales, Marketing Operations, Payor Access, Patient Services, Regulatory, Legal and Medical Affairs to ensure compliance and alignment with corporate goals.
This role as a member of the Portfolio Strategy Marketing team will require contributions and leadership to annual integrated business plan development including product forecasts, budgets and commercial strategies to achieve annual business objectives. Incorporating customer / patient insights and payor access information with specific data-driven account information will be critical to the development of marketing strategies for tactical investment.
Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions.
Essential Job Duties
- Strategy Development: Design and guide implementation of comprehensive brand marketing strategies for assigned product(s), ensuring that strategies align with business objectives and defined market and channel opportunities.
- Life Cycle Management: Manage product(s) throughout their lifecycle, from market introduction through maturity and potential loss of exclusivity, ensuring continuous optimization of market performance, profitability, and competitive positioning. Identification of new indications, new business channels or new formulations is very important.
- Market Access: Collaborate with Market Access to develop strategies consistent with the brand value proposition & key stakeholder dynamics.
- Market Research & Competitive Intelligence: Conduct ongoing market research, competitor analysis, and customer insights to inform product positioning and strategy adjustments. Monitor changes in market trends, competitor product launches, and regulatory changes.
- KOL & Physician Engagement: Develop and maintain relationships with Key Opinion Leaders (KOLs) and physician advocates to support brand messaging, clinical differentiation, and overall product success. Oversee the organization of advisory boards, speaker programs, and educational symposia in collaboration with Marketing Operations, Medical Affairs, Legal and other key disciplines.
- Digital and Multi-Channel Marketing: In collaboration with the Marketing Operations team, drive the implementation of digital and multichannel marketing strategies, including social media, email marketing, and online advertising to enhance product visibility and engagement with healthcare professionals.
- Product Forecasting & Budget Management: In collaboration with rare disease commercial disciplines and leadership, lead the creation of annual revenue forecasts with key demand assumptions. Ensure knowledge of and ability to make investment decisions in alignment with P&L management.
- Cross-Functional Collaboration: Act as the brand lead and work collaboratively with internal teams such as Marketing Operations Execution, Medical, Regulatory, Legal, Patient Services, and Sales to ensure successful product commercialization and delivery to market.
- Vendor Management: Oversee the selection and management of external vendors for marketing research, creative agencies, digital marketing, and promotional activities. Ensure projects are delivered on time, within budget, and aligned with strategic objectives.
- Performance Tracking & Adjustments: Monitor product performance metrics such as sales, market share, and profitability. Adjust marketing plans and tactics based on real-time data and market conditions to maximize brand success.
The above statements are intended to describe the nature of work performed by those in this job and are not an exhaustive list of all duties. Nothing in this job description restricts managements right to assign or reassign duties and responsibilities to this job at any time which reflects management's assignment of essential functions.
Education / Experience Requirements:
- Bachelors degree with a business concentration (Marketing, Finance) or in health sciences. MBA is nice to have.
- Minimum 8 years of professional marketing experience ideally within the pharmaceutical industry. Branded and / or branded generic experience a must.
- Experience working in rare disease with experience in neurology and/or pediatric diseases a plus.
- Previous experience in payor access / channel marketing or other commercial disciplines.
- Strong understanding of pharmaceutical regulatory requirements and experience managing products such as ANDA's, 505B2's or NDA's through their lifecycle.
- Demonstrated success in leading the development of integrated brand business strategies across commercial disciplines.
- Strong strategic marketings skills with demonstrated ability to translate clinical data and patient support programs into multi-channel messaging anchored to the brand positioning statement.
- Ability to develop insights from secondary data, primary research and qualitative information to support alignment on commercial strategic options.
- Knowledge of digital marketing, CRM systems, and multi-channel marketing strategies to engage healthcare professionals and patients effectively.
Other Skills & Experience:
- Strong interpersonal skills and the ability to work with individuals across all organizational levels - with the ability to articulate thoughts clearly and concisely in writing and through presentations.
- Understands the commercial and public sector payor landscape, including the impact of formularies, pricing and reimbursement strategies and the need for a concise brand value proposition to support product commercialization.
- Excellent organizational skills and the ability to work on multiple projects simultaneously while under pressure.
- Proficient with Microsoft Office and familiar with software products pertaining to market analysis (IQVIA), data analysis and reporting.
- Strong project management skills, including experience managing budgets, timelines, and external vendors.
Travel Requirements:
10-15%
Compensation Range:
$127,000K - $175,000K
