eBay

Sr. Product Manager, CRM Communications

eBay$160K — $214K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years experience in product or growth marketing with a focus on customer conversion
  • 2+ years in e-commerce or marketplace; marketplace experience preferred
  • Experience in lifecycle communications optimization, including email and push notifications
  • Strong experimentation skills: hypothesis design, A/B testing, and results analysis
  • Ability to analyze and define success metrics using deep data comfort
  • Excellent product sense for understanding user needs and effective experience design
  • Proven track record of leading cross-functional initiatives in fast-paced environments
  • Familiarity with marketing automation or CRM platforms and technical collaboration

Responsibilities

  • Build and complete the product roadmap with engineering and design teams
  • Identify opportunities for portfolio improvements using data
  • Prioritize features based on business value and user needs
  • Design and implement A/B tests including hypothesis creation
  • Creates PRDs and communicates requirements to engineering teams
  • Maintain project plans and manage dependencies for execution readiness
  • Resolve project blockers and manage documentation in Jira
  • Measure results and recommend scaling decisions based on performance analysis
  • Conduct market research and analyze customer feedback for insights

Benefits

  • Comprehensive medical and financial benefits
  • 401(k) eligibility with employer matching
  • Paid time off, including parental leave
  • Target bonus and stock options as part of total compensation
  • Opportunities for professional development and growth within the company
Full Job Description
About the team and the role:

We are currently seeking a highly driven and proactive Senior Product Manager to join our Conversion Programs team at eBay. In this critical role, you will be at the forefront of crafting customer experiences through offer communications. Your mission will be to drive business growth and customer improvements by innovating and enhancing the multi-channel communications portfolio across Email, Push Notifications, and Native Hub Notifications. You will chip in towards revenue targets, long-term strategy, roadmap, and end-to-end execution for this multimillion dollar portfolio! This is a highly cross functional role, where you will get to influence and collaborate with partners across eBay.

What you will accomplish:
  • You will build and complete the roadmap with engineering, data science, and design teams. Be the champion of execution excellence. Proactively find opportunities to increase test velocity and facilitate collaboration with cross-functional teams.
  • Identify and size opportunities for portfolio improvements: use data to advise forecast business impact for your ideas.
  • Prioritize features / improvements based on various factors like business value, user needs, effort, etc.
  • Author A/B tests: build hypotheses, design test setup, define KPIs.
  • Implement tests and customer experience improvements.
  • Create PRDs, convey requirements to the Engineering teams and jointly work through execution.
  • Create and maintain project plans; handle dependencies and ensure execution readiness; continuously find opportunities to improve.
  • Raise and help resolve project blockers; update Jira boards and supporting documentation.
  • Measure results: assess performance against benchmarks, make recommendations for scaling decisions.
  • Continuously capture insights: analyze customer feedback for product improvements; conduct market research and competitor analysis, monitor industry trends for opportunities to innovate.


What you will bring:
  • 5+ years of experience in product, growth marketing, business, or consulting roles with a strong focus on customer conversion and performance optimization; 2+ years of experience in e-commerce or marketplace environments. Marketplace experience is strongly preferred.
  • Proven experience owning and optimizing performance-based lifecycle communications (email, push, in-app, or similar), including audience strategy, trigger logic, messaging, and measurement.
  • Strong experimentation perspective - ability to design hypotheses, forecast impact, run A/B tests, interpret results, and translate findings into scalable improvements.
  • Deep comfort with metrics and data: defining success metrics, monitoring funnel and health KPIs, diagnosing performance issues, and making data-informed tradeoffs between short-term gains and long-term customer value.
  • Excellent product sense - ability to understand user intent, problems, and context, and partner with design and product to deliver simple, effective customer experiences.
  • Demonstrated ability to lead complex, cross-functional initiatives end-to-end, working closely with Product, Engineering, Analytics, Design, and Operations in fast-paced environments.
  • Highly organized, passionate about achieving results, and attentive to details; takes initiative and seeks continuous improvement. Able to find the most efficient way to build impact while maintaining high quality.
  • Familiarity with CRM, marketing automation, or experimentation platforms, and the ability to work optimally with technical partners on requirements, data dependencies, and implementation.


Additional Details

The base pay range for this position is expected in the range below:
$160,800 - $214,700

Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as PTO and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

If hired, employees will be in an "at-will position" and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

Remote roles are not eligible for U.S. visa sponsorship.

About eBay

As a leader in automotive ecommerce, eBay Motors brings you millions of potential customers. Our new simplified listing plans give you unmatched levels of customization and control. So whether you're listing twenty cars a month or an entire lot, you know you're getting the value that you deserve.

eBay Careers

Joining eBay’s dynamic team offers more than just job opportunities; it’s a chance to be part of a global marketplace that values innovation, leadership, and diversity. As a leader in online retail, eBay provides a platform where ambitions flourish and career growth is fostered through comprehensive diversity training and professional development. Work You’ll Do At eBay, we empower you to drive your career path forward with a range of employment options, from internships to full-time positions. Our culture thrives on innovation and the pursuit of excellence in the digital commerce landscape. By joining our team, you’ll collaborate with skilled professionals who are adept at blending technology and creativity to achieve high-impact results. Explore eBay’s Diverse Opportunities Whether you’re starting out with an internship or seeking a leadership role, eBay’s global presence offers vast opportunities for professional growth and networking. Our commitment to diversity and inclusive culture allows every team member to feel valued and motivated. Innovate and Lead At eBay, every position contributes to our mission of creating a more connected and seamless e-commerce experience. We encourage our team to lead projects that challenge the status quo and promote innovation. With eBay, you’re not just filling a role; you’re part of a pioneering company that’s continually reshaping the world of online retail. Benefits and Growth eBay is dedicated to the well-being and development of our employees. We offer competitive benefits, leadership training, and opportunities for career advancement. Investing in our team’s growth is paramount, as they are the driving force behind our success. Join Our Team Ready to take the next step in your career? Explore the job opportunities at eBay where your skills and creativity can shine. We are hiring individuals who are passionate, curious, and eager to drive change in the e-commerce industry. Stay Connected Keep up to date with the latest career tips, company news, and industry insights available through our eBay Careers Blog. Personalize your experience by subscribing to job alert emails that match your career interests and skills. Apply Now Start your journey with eBay today. Search open positions that align with your professional aspirations and submit your resume. Our interview process is designed to understand your capabilities and potential to grow with us. Join eBay and be part of a team that’s committed to creating impactful change in the marketplace. Discover the opportunities waiting for you at eBay – a place where your career can thrive in an environment of innovation and leadership.
Learn more about eBay
Size
10,800 employees
Market Cap
$21.7 billion
Industry
Net Income
$5.6 billion
Founded
1995
5 Year Trend
+2.3%
Revenue
$10.7 billion
NASDAQ

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