Brightway Insurance

Sr Product Manager-Agent Ecosystem

Brightway Insurance$110K — $130K *
Finance & Insurance
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years of Product Management experience with a focus on business outcomes
  • Proven ability to ship successful products
  • Strong communication skills across varied audiences
  • Skilled in stakeholder alignment and influence
  • Proficient with AI-enabled tools for rapid prototyping and idea validation
  • Deep understanding of the independent insurance agency model
  • A passion for emerging technologies and innovative problem solving

Responsibilities

  • Own product strategy for Agent Ecosystem with a prioritized roadmap
  • Synthesize inputs into clear product decisions
  • Build relationships with agents and internal partners as customer advocate
  • Understand the independent insurance agency model for agent success
  • Define success metrics throughout the agent sales funnel
  • Collaborate with executive leadership on strategy and delivery alignment

Benefits

  • Opportunity to make a significant impact in a growing organization
  • Access to Brightway's robust platform and carrier network
  • Independence in building a portfolio as a franchise owner
  • Dynamic work with diverse internal stakeholders
Full Job Description
About the Role:

Brightway Agents are the heart of our business - independent franchise owners who build their own books of business leveraging Brightway's platform, products, and carrier network. As the Senior Product Manager for Agent Ecosystem, you will own the technology that powers how agents engage customers, manage their pipelines, and close business. That means deeply understanding every stage of an agent's workflow - from building key relationships and sourcing customers to quoting policies and helping customers select the right coverage - and building tools that make each step faster, smarter, and more effective. This is a growth-oriented role in the fullest sense. You'll define and build a first class customer engagement and sales product experience, working across a complex ecosystem of internal stakeholders, agent franchisees, and technology partners. Success here is measured by one thing: are agents building stronger businesses?

What You'll Do
  • Own the product strategy for Agent Ecosystem, translating a deep understanding of agent workflows into a prioritized roadmap of high-impact work
  • Synthesize inputs from agents, executive leadership, design, and engineering into clear decisions about what to build and why
  • Build strong relationships with Brightway agents and internal business partners, serving as the voice of the customer inside the product organization
  • Develop a deep understanding of the independent insurance agency model, including how Brightway agents run their businesses, what drives their success, and Brightway's within the broader market
  • Define success metrics at every stage of the agent sales funnel (i.e. acquisition, quoting, and bind) to ensure data to drive prioritization
  • Partner with executive leadership to align on strategy, communicate tradeoffs, and manage delivery expectations

Who You Are
  • 7+ years of experience as a Product Manager, with a track record of shipping products that drive measurable business outcomes
  • You have sharp product instincts - a natural sense for what will help users accomplish their goals and walk away impressed
  • You're equally comfortable talking shop with agents in the field, discussing tradeoffs with engineers and presenting strategy to the C-suite; you know how to communicate effectively to different audiences
  • You define a compelling vision and make others want to build it with you
  • You lead through influence, not authority, and have a proven ability to align competing stakeholders around a shared direction
  • You have a strong bias toward action and outcomes over process
  • You're curious about emerging technologies and restless with the status quo - always looking for smarter ways to solve hard problems
  • You're comfortable using AI-enabled tools like Claude Code and Figma Make to rapidly prototype and validate ideas - and you take ownership in the building, not just the directing

About Brightway Insurance

Brightway Insurance is a national property/casualty insurance retailer selling through a network of franchised independent stores throughout the United States. The company was founded in 2003 by David Miller and Michael Miller. Brightway Insurance offers customized home, condo, renters, auto, flood, RV, motorcycle, boat, ATV, life and umbrella insurance policies from numerous insurance brands. The company has been recognized by Entrepreneur magazine as the No. 1 insurance franchise in America.
Learn more about Brightway Insurance
Size
200 employees
Industry
Founded
2003

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