FIS

Sr Principal, Go-to-Market Strategy

FIS • $150K — $180K *
Columbus, GA 31907In-Person
Finance & Insurance
8 - 10 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 10-15+ years in Product Marketing or similar roles with enterprise B2B experience
  • Proven ability to influence executive decisions
  • Experience in executing enterprise-scale initiatives as an individual contributor
  • Track record of leading cross-functional teams effectively
  • Strong storytelling and communication skills for executive settings
  • Successful track record of product launches with tangible revenue results
  • Expertise in pricing, segmentation, and sales enablement for complex products
  • Advanced skills with GTM tools like Salesforce and Power BI

Responsibilities

  • Lead go-to-market strategy for FIS Payments portfolio in collaboration with product and commercial leaders
  • Serve as primary GTM advisor to Payments leadership and facilitate cross-functional alignment
  • Develop comprehensive GTM plans linking product launches to revenue and sales targets
  • Craft and refine portfolio narratives and segment-level value propositions
  • Oversee execution of product launches, ensuring timely delivery and coordination among teams
  • Champion innovative GTM strategies, leveraging AI to enhance market execution
  • Equip sales teams with necessary tools and training to effectively sell Payment Solutions
  • Conduct market intelligence analysis to inform competitive strategy and product roadmap

Benefits

  • Opportunity to tackle significant challenges in financial services
  • Support for community service initiatives
  • Comprehensive benefits to enhance lifestyle and well-being
  • Collaborative work environment with dedicated colleagues
  • Access to extensive professional education and personal development opportunities
Full Job Description
Job Description

About the role:

This role serves as the senior GTM strategist and portfolio leader for FIS' Payments solutions portfolio, spanning Issuing Solutions, Payment Networks, Global Money Movement, and Embedded Solutions. Operating as a senior individual contributor at the Sr. Director/Sr. Principal level, this leader is accountable for translating business strategy, market dynamics, customer insights, and product priorities into differentiated go-to-market strategies that accelerate growth.

The role functions as a strategic advisor to product, commercial, and executive leadership-shaping portfolio narratives, influencing investment decisions, identifying growth opportunities, and ensuring market-facing execution is aligned to FIS' enterprise strategy.

Success requires a unique combination of strategic thinking, deep payments expertise, executive presence, storytelling capability, and the ability to leverage AI-enabled workflows to accelerate insight generation and GTM execution.

What you will be doing:
  • Portfolio Strategy & Growth Leadership: Serve as GTM strategy lead for the Payments portfolio, partnering directly with Product, Commercial Strategy, and business leaders. Translate business objectives into actionable GTM priorities. Identify growth opportunities, whitespace markets, customer needs, and competitive threats. Influence product roadmap, commercialization strategy, and market investment decisions. Drive alignment between portfolio strategy, annual planning, launch priorities, and revenue objectives.
  • Executive Engagement & Strategic Advisory: Serve as primary GTM advisor to Payments leadership. Represent GTM Strategy in executive reviews, portfolio planning sessions, customer engagements, analyst discussions, and strategic initiatives. Facilitate alignment across Product, Sales, Marketing, Revenue Operations, and executive leadership. Challenge assumptions, identify strategic risks, and recommend actions to improve commercial outcomes.
  • Strategic Go-to-Market Planning: Develop and own the go-to-market plan for FIS Payment Solutions, aligning product launch priorities to revenue goals and sales targets. This includes mapping each major product/feature launch to sales and revenue targets, outlining the priorities and tiering launch activities.
  • Product Positioning & Messaging: Own the portfolio narrative across Payment Networks, Global Money Movement and Embedded Solutions; craft segment-level value propositions tied to tangible business outcomes (time-to-money, payment acceptance, routing optimization, cross-border efficiency, embedded monetization).
  • Launch Plan Orchestration: Oversee product launch execution for Payment Solutions releases. The PMM Lead acts as general manager of the launch process, coordinating product, marketing, sales, and operations teams to ensure each launch is delivered with speed and excellence. Responsibilities include establishing launch timelines and workstreams, ensuring readiness of deliverables (sales enablement kits, FAQs, battlecards, press releases, etc.), leading cross-functional go/no-go meetings, and tracking launch KPIs (content completion, training attendance, pipeline generated, etc.). Execution excellence is critical - this leader will implement a repeatable framework so that launches are on-time, well-orchestrated, and achieve target pipeline impact.
  • GTM Innovation & AI-Enabled Commercialization: Champion modern GTM approaches, AI-enabled workflows, and scalable content strategies. Leverage AI tools and insights to accelerate market analysis, narrative development, competitive intelligence, and sales enablement. Partner with GTM Readiness, Sales Enablement, and Marketing teams to improve speed, quality, and consistency of market-facing execution. Continuously evolve operating models and processes to increase organizational effectiveness.
  • Sales Enablement & Field Support: The PMM Lead ensures the sales force is equipped and excited to sell Payment Solutions: delivering robust sales toolkits (pitch decks, one-pagers, demos), working closely with the GTM team to ensure training sessions and playbook roll-outs happen on time, and embedding Payment Solutions messaging into broader FIS sales plays. Success is measured by sales uptake (e.g. usage of sales kits, rep confidence) and ultimately by influence on pipeline generation and closed-won deals.
  • Market Intelligence & Competitive Strategy:Refine buyer personas and pain points in this segment, and use this knowledge to advise product roadmaps and marketing tactics. Serve as the voice of the market for Payment Solutions. Collaborate with the PMM competitive intel team to monitor industry trends (real-time payments, embedded finance, etc.), conduct competitive analysis, and gather customer insights to inform strategy.


What you bring:
  • 10-15+ years in Product Marketing or adjacent commercialization roles; significant enterprise B2B experience.
  • Demonstrated experience influencing executive-level decisions without formal authority.
  • Proven success operating as a senior individual contributor responsible for enterprise-scale initiatives.
  • Experience leading complex cross-functional initiatives across Product, Sales, Marketing, and Operations.
  • Exceptional storytelling and executive communication; comfortable leading cross-functional forums and influencing leaders.
  • Demonstrated success launching multi-product/portfolio offerings with measurable pipeline and revenue outcomes.
  • Mastery of positioning, segmentation, pricing/packaging, and sales enablement for complex technical products.
  • Advanced proficiency with GTM tooling (Seismic, Asana/Jira, Salesforce, Power BI or equivalent analytics).
  • Strong commercial acumen with the ability to connect market opportunities to revenue outcomes.


What we offer you:
  • The chance to work on some of the most challenging, relevant issues in financial services & technology.
  • Time to support charities and give back in your community.
  • A fantastic range of benefits designed to help support your lifestyle and wellbeing.
  • Great workspaces with dedicated and motivated colleagues.
  • A broad range of professional education and personal development opportunities


About FIS

Fidelity National Information Solutions is the nation’s most comprehensive source for real estate-related data, technology solutions.

FIS Careers

Join the vibrant team at FIS, a global leader in financial services technology. With a workforce of over 55,000 worldwide, FIS fosters a culture of innovation and leadership, offering unmatched opportunities for growth and professional development. Work You’ll Do At FIS, we empower the financial world with cutting-edge technology solutions, and we need your unique skills to help us redefine the future of finance. Whether you're looking for a position in software development, project management, or client services, FIS offers a dynamic range of job opportunities. Transform the Industry Be part of a team that is at the forefront of driving innovation in banking, payments, capital markets, and wealth management. FIS is where finance meets technology. By joining us, you will not only transform businesses but shape the way the world uses money. Innovative Work Environment FIS is committed to fostering a workplace where diverse perspectives and experiences are welcomed and respected. With diversity training and leadership programs, employees are encouraged to thrive both personally and professionally. Our commitment to diversity and inclusion is integral to our mission to empower the world with better financial technology. Career Growth and Development FIS believes in nurturing talent and leadership from within. With a plethora of training programs, workshops, and seminars, FIS is dedicated to your career advancement. From internships to leadership roles, your journey at FIS is filled with endless possibilities. Our robust networking events and professional development sessions ensure you have the tools to succeed in your career. Benefits and Culture Choosing a career at FIS means joining a family that values work-life balance and offers substantial benefits. Enjoy health, vision, and dental insurance, competitive retirement plans, and generous paid time off. Our culture promotes not just professional growth but personal well-being. Join Our Team Explore the numerous job opportunities at FIS where your skills can lead to meaningful outcomes. We are continuously hiring curious, creative, and motivated individuals who are ready to drive change in the fintech industry. Stay Connected Keep up to date with the latest in career opportunities and company news by joining our FIS Careers Network. Tailor your job search with personalized alerts and get insider tips that can help you craft the perfect resume and ace your interviews. Discover how your career can flourish by joining a team that’s dedicated to redefining the financial services landscape. Search FIS jobs today and see where your ambition can take you! [SEARCH FIS JOBS] Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. [READ CAREERS BLOG] Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding opportunities that await at FIS.
Learn more about FIS
Size
65,000 employees
Market Cap
$39.7 billion
Industry
Finance & Insurance
Net Income
$158 million
Founded
1968
5 Year Trend
+9.5%
Revenue
$12.5 billion
NASDAQ
FIS
* Ladders Estimates

Similar Jobs

Ad banner background

Get Ready For Your
Next Interview

More Jobs at FIS

More Finance & Insurance Jobs

Find similar Sr Principal, Go-to-Market Strategy jobs:

NationwideColumbus, GA