Sr. PLM, Performance Running Footwear

Under Armour

$140K — $180K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's or Master's degree with extensive relevant experience
  • 5+ years of product line management experience
  • Exceptional organizational skills and attention to detail
  • Experience in developing pricing strategies and product assortment
  • Strong knowledge in product marketing and consumer insights

Responsibilities

  • Lead the strategic vision for Performance Run footwear
  • Analyze consumer insights and market trends to inform product development
  • Create and manage seasonal line plans and financial strategies
  • Collaborate cross-functionally to ensure alignment on product strategies
  • Conceive seasonal marketing concepts and storytelling for products
  • Communicate effectively across teams during product creation cycles
  • Inspire and mentor a high-performing product team

Benefits

  • Paid 'UA Give Back' Volunteer Days
  • Under Armour Merchandise Discounts
  • Competitive 401(k) matching
  • Maternity and Parental Leave for eligible teammates
  • Health and fitness benefits, discounts, and resources
Full Job Description
Purpose of Role

We are searching for a Sr. PLM to focus on and elevate the UA Performance Run Footwear business. This role will work on the strategic vision and plan for Performance Run footwear, with a sharp focus on building the most innovative, consumer-centric product in the industry. Daily work will revolve around managing the full product life cycle - from seasonal strategy and line planning, through design and development process, to production and delivery. In addition, cross-functional collaboration (global & regional merch, planning, brand, sports marketing, sales, etc.) will be expected to deliver a comprehensive GTM plan that results in Global growth and market leadership. This is an opportunity to be part of a great success story, as Under Armour builds and grows their Footwear legacy.

Your Impact

  • Be the expert on product and mine consumer insights, athlete feedback, fit & wear results, market & competitive trends, enable immersive experiences to feed the Team and ensure UA is leading with our Run Footwear.
  • Be the authority on Run Footwear, how Athlete's run, product knowledge, marketplace & competitive landscape and be the voice of the consumer throughout the Product Creation and Go to Market process.
  • Drive and enable the product vision for Run Footwear, build the seasonal line plan, 3-year line plan, financial plans that support the Category 3YP and articulate the vision into seasonal product briefs that inform Design.
  • Work across the company and build your network as the key advocate for Run Footwear to influence Marketing, Sports Marketing, Merchandising, Sales, International Markets, Key Accounts, Innovation and key Leaders to ensure clarity and support of the seasonal plan.
  • Think like a marketer, seasonal concept generation, curated story-telling, build content that provides interest for our consumer and Marketing.
  • High profile and impactful communication is key internally as well as externally throughout the Product Creation and Go to Market process.
  • Collaborate, communicate, inspire, manage, mentor and foster a high performing team.
  • Strong presentation, time management, collaboration, communication and influencing skills


Qualifications

  • Bachelor's degree with typically 10 years of relevant experience or Master's degree with typically 8 years of relevant experience or typically 14 years of relevant experience without degree
  • 5+ years of product line management experience
  • Exceptional organizational skills and attention to detail
  • Experience developing, pricing strategies, assortment mix that supports Brand position by channel, sales tools and executing final product mix
  • Product marketing and Consumer insight experience


Workplace Location

  • Location: This individual must reside within commuting distance from our Baltimore, MD (HQ) office.
  • Work Schedule: This role follows a hybrid work schedule, requiring 4 days in-office per week.
  • Travel: 30%

Sponsorship Eligibility: (US ONLY) UA does not offer sponsorship of job applicants for employment-based work authorization for this position at this time.

Relocation

  • Relocation may be provided up to a specified amount


Base Compensation

$140,000.00-$180,000.00 USD

Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.

Benefits & Perks

  • Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
  • Under Armour Merchandise Discounts
  • Competitive 401(k) plan matching
  • Maternity and Parental Leave for eligible and FMLA-eligible teammates
  • Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being

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Requisition ID: 166549

Location:

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