Lowe’s

Sr Mgr-Loyalty & Credit Marketing

Lowe’s$100K — $130K *
Retail & Consumer Goods
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business Administration, Merchandising, Marketing or related field, or equivalent experience
  • 8-10 years of general marketing experience
  • 7+ years in brand or integrated marketing leadership for consumer brands or retailers
  • 5+ years managing a P&L or working with P&L owners
  • 3+ years leading brand marketing in cross-functional settings
  • Experience in writing strategic marketing briefs

Responsibilities

  • Lead development and execution of marketing strategies for loyalty and credit programs
  • Drive awareness and adoption of loyalty programs using full-funnel marketing
  • Serve as a subject matter expert in acquisition marketing
  • Develop and manage marketing briefs and go-to-market strategies
  • Deliver cohesive, customer-centric campaigns across all marketing touchpoints
  • Analyze program performance to provide actionable insights
  • Oversee marketing initiatives for credit card programs

Benefits

  • Support for career growth and capability building
  • Mentorship from a seasoned leadership team
  • Collaboration with cross-functional teams
  • Focus on data-driven marketing strategies
  • Opportunity to shape go-to-market strategies
Full Job Description
Your Impact

The Senior Manager, Loyalty and Credit Marketing will lead the strategy, development, and execution of marketing initiatives across Lowe's core loyalty ecosystem, including MyLowe's Rewards, MyLowe's Pro Rewards, and HomeCare+, as well as oversee marketing for Lowe's credit card programs. This role is responsible for driving awareness, engagement, and growth of these programs, with a strong emphasis on acquisition marketing and customer lifetime value. This leader will partner closely with Loyalty Strategy, Digital, Creative, and broader cross-functional teams to deliver integrated, data-driven marketing plans that support enterprise business goals. The role will serve as a key subject matter expert in loyalty and acquisition marketing, while also leading and developing a team of assistant marketing managers. The Senior Manager will play a critical role in shaping go-to-market strategies, optimizing performance across channels, and advancing Lowe's position as a leader in customer loyalty and engagement.

What You Will Do
  • Lead the development and execution of integrated marketing strategies for MyLowe's Rewards, MyLowe's Pro Rewards, HomeCare+, and Lowe's credit card programs, with a primary focus on customer acquisition, engagement, and retention.
  • Drive awareness and adoption of loyalty programs and associated benefits through full-funnel marketing strategies, leveraging data, insights, and performance analytics.
  • Serve as the subject matter expert in acquisition marketing, identifying opportunities to optimize targeting, messaging, channel mix, and conversion strategies.
  • Develop and manage marketing briefs, campaign plans, and go-to-market strategies, ensuring alignment with overall loyalty and enterprise objectives.
  • Deliver cohesive, customer-centric campaigns across all touchpoints in close partnership with Loyalty Strategy, Digital, Creative, Media, and Marketing Operations teams.
  • Analyze program and campaign performance, translating data into actionable insights to continuously improve effectiveness and ROI.
  • Oversee marketing support for credit card programs, ensuring alignment with loyalty initiatives and maximizing acquisition and usage.
  • Lead, mentor, and develop a team of assistant marketing managers, fostering a high-performing team environment and supporting career growth and capability building.
  • Collaborate with cross-functional partners to align marketing strategies with program value propositions, customer experience enhancements, and business priorities.
  • Act as a key liaison across marketing and business teams, ensuring seamless execution of initiatives and strong stakeholder alignment.

Minimum Qualifications
  • Bachelor's degree Business Administration, Merchandising, Marketing or relevant field or equivalent years of experience in lieu of education requirement, if applicable
  • 8-10 years of general marketing experience
  • 7+ years of brand or integrated marketing leadership experience for consumer brands or retailer
  • 5+ years of experience running a P&L and/or working alongside P&L owners and using strong business acumen
  • 3+ years of experience leading brand marketing and working cross-functionally
  • Experience in writing strategic briefs

Preferred Skills/Education
  • Experience leading brand or category work at a retailer or CPG company

About Lowe’s

Lowe's Careers

Joining Lowe's means becoming part of a team that is committed to fostering an environment of growth, innovation, and leadership. As one of the leading home improvement companies, Lowe's offers unparalleled job opportunities and a culture that values diversity and professional development. Work You'll Do At Lowe's, your work will directly impact our mission to help people love where they live. Whether you're involved in the direct sales process, product development, or customer service, your role will contribute to our industry-leading standards. Transform Your Career Leverage your skills and drive in a position that empowers you to lead projects and initiatives that redefine the retail experience. Lowe's is at the forefront of the industry, combining retail, technology, and customer service to create unique experiences for consumers. Join a team of dedicated professionals who are there to support your career aspirations and help you grow both personally and professionally. With over 300,000 team members, Lowe's is a place where you can cultivate a career filled with innovation and opportunities. Lowe's Professional Growth and Opportunities We are committed to the professional growth of every team member. Lowe's offers a variety of career paths and opportunities for advancement, including leadership roles in numerous departments. Whether you're seeking a part-time position or a full-time career, Lowe's provides the training and resources needed to advance and excel. Internship Programs Start your career with Lowe's through our dynamic internship programs. These opportunities provide hands-on experience and a chance to engage in meaningful work that impacts our business. Interns at Lowe's gain invaluable skills, work alongside experienced professionals, and are considered for full-time positions upon successful completion of the program. Benefits and Culture Lowe's is dedicated to maintaining a culture that promotes diversity and inclusion. We offer a comprehensive benefits package that supports the health, well-being, and financial security of our employees and their families. Benefits include health insurance, retirement plans, and employee discounts, among others. Networking and Innovation Stay connected and ahead in your career through Lowe's commitment to innovation and networking. Our team members have access to cutting-edge technology and are encouraged to think outside the box to solve challenges. Networking within the company is supported through various groups and initiatives, fostering connections that can lead to career advancement. Join Our Team Explore the job opportunities at Lowe's that match your skills and interests. We are always looking for passionate, curious, and solution-driven team players. Start your journey with Lowe's today and be part of a company that values hard work and dedication. Stay Up to Date Keep informed with the latest in career tips, company news, and industry insights—all from the people who work at Lowe's. Our careers blog provides valuable content that can help you navigate your professional journey. Job Alert Emails Customize your subscription to receive job alerts and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at Lowe's. SEARCH LOWE'S JOBS At Lowe's, your career is in your hands. Build it with us and be part of a team that is changing the future of retail.
Learn more about Lowe’s
Size
200,000 employees
Market Cap
$120.3 billion
Industry
Net Income
$5.8 billion
Founded
1946
5 Year Trend
+8.2%
Revenue
$89.5 billion
NASDAQ

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