The Sr Marketing Specialist, Pipeline Development (internally recognized as the
(Sr. Account-Based Marketing Specialist) leads strategic account development initiatives for Aledade's highest-value prospects. The role is responsible for designing, implementing, and optimizing
account-based marketing strategies that drive company growth and market expansion. This position possesses substantial authority to make high-impact decisions regarding account selection, resource allocation, campaign design, and execution with minimal oversight. The Specialist directly influences business operations through the creation of account-specific value propositions and
active management of complex, multi-stakeholder sales cycles.
We are flexible with respect to geographic location, and the ideal candidate will be comfortable working remotely/work from home within the US.
Primary Duties- Directs the development and continuous improvement of integrated marketing campaigns, using analytical skills and market intelligence to drive operational decision-making.
- Leads comprehensive analysis of target accounts, identifying business opportunities and crafting account penetration strategies.
- Exercises authority in prioritizing accounts, allocating marketing resources, and establishing account engagement protocols.
- Independently develops content strategies and tactical execution plans tailored to complex buying committees.
- Makes strategic pivots to campaign methodologies based on objective data and market trends.
- Establishes success criteria, evaluates campaign effectiveness, and implements process enhancements that impact revenue growth.
- Identifies, engages, and maps key stakeholders using persona mapping and market research.
- Drives outreach strategies and curates content to nurture high-value prospects from initial contact through qualified opportunity.
- Shares market insights and recommendations with leadership and cross-functional teams.
- Designs, optimizes, and enforces protocols for CRM documentation, lead transitions, and collaboration frameworks that streamline business development.
- Advises and supports cross-functional teams in implementing account-based strategies, acting as a subject matter expert within the organization.
- Tracks performance against KPIs, analyzes outcomes, and reports findings to inform future strategy.
- Recommends and implements strategic pivots and process changes that impact company objectives and market share.
Minimum Qualifications- Bachelor's degree in Business, Marketing, Healthcare Administration, or related field.
- At least 6 years of experience in sales, business development, or related roles in the healthcare industry.
- Proven track record in leveraging account-based marketing tactics to generate leads within complex sales environments.
Preferred knowledge, skills, and/or abilities- Demonstrate a strong understanding of healthcare market dynamics and trends with an emphasis on value-based care models.
- Exceptional communication and negotiation skills with the ability to build and nurture long-term professional relationships.
- High level of organization and time management skills, enabling effective prioritization in a fast-paced environment.
- Experience with CRM systems like Salesforce and Sales cadence software like Outreach, with proficiency in managing relationships and measuring success
- Proactive and adaptable approach, thriving in dynamic and evolving market landscapes.
Physical Requirements- Must carry a valid driver's license and be able to drive within assigned territory
- Must be able to travel via plane when needed
- Sitting for prolonged periods of time. Extensive use of computers and keyboard. Occasional walking and lifting may be required.
- Standing or walking for hours at a time and occasionally lifting and carrying up to 25lbs
