Job Summary: The Sr. Marketing Specialist for Recruiting will lead the strategy, execution, and optimization of patient recruitment marketing initiatives across the multi-site clinical research network. This role is accountable for channel performance, media investment decisions, and measurable ROI, while proactively aligning marketing efforts to study enrollment timelines and site needs.
Essential Responsibilities and Duties:- Owns paid media strategy and execution across key channels including Meta, Google Ads, YouTube, Reddit, and programmatic platforms (DSPs), with full accountability for performance and ROI.
- Proactively recommends channel mix, budget allocation, and spend levels based on study demand, historical performance, and enrollment targets.
- Continuously analyzes campaign performance (CPL, conversion rates, randomization yield) and optimize in real time to improve efficiency and outcomes.
- Aligns marketing strategy to study-level recruitment needs, identifying trials at risk of under-enrollment and deploying targeted advertising interventions.
- Partners closely with site teams and recruitment operations to develop, test, and implement tailored recruitment plans for priority studies.
- Leads the end-to-end patient acquisition funnel, including ad creative, landing pages, prescreeners, and follow-up workflows to maximize conversion and enrollment.
- Leverages AI tools and data-driven insights to enhance targeting, creative development, and funnel performance.
- Develops scalable playbooks and best practices for patient recruitment across indications and channels.
- Mentors and supports junior marketing team members, providing guidance on campaign strategy, execution, and performance analysis.
- Supports broader marketing initiatives including website updates, collateral development, and community outreach as needed.
- Supports and ensures strictest adherence to best practices, FDA Code of Federal Regulations, ICH (International Conference on Harmonization), GCP (Good Clinical Practices), CenExel standard operating procedures, site working Practices, protocol, and company guidelines and policies.
- Assumes other duties and responsibilities as assigned. The above responsibilities are a general description of the level and nature of the work assigned to this classification and are not to be considered as all inclusive.
Education/Experience/Skills:- Bachelor's degree in Marketing or related field (or equivalent experience).
- 4-6+ years of experience managing paid media campaigns, with demonstrated success optimizing paid media campaigns against ROI and performance goals.
- Deep expertise in digital advertising platforms: Meta, Google Ads, YouTube, Reddit; experience with DSP/programmatic buying strongly preferred.
- Strong understanding of the patient recruitment lifecycle, including prescreeners, landing page optimization, and conversion funnel management.
- Proven ability to translate data into actionable strategy, including budget allocation and performance optimization.
- Experience working in clinical research, healthcare marketing, or patient recruitment strongly preferred.
- Ability to operate both strategically and hands-on in campaign execution.
- Strong collaboration skills with cross-functional teams (sites, operations, recruitment).
- Excellent written and verbal communication skills.
Working Conditions - Indoor, Office environment.
- Essential physical requirements include sitting, typing, standing, and walking.
- Lightly active position, occasional lifting of up to 20 pounds.
- Reporting to work, as scheduled, is essential.
- Remote work arrangement.
