We are seeking a Senior Marketing Operations Manager to define and lead the marketing automation and lead management strategy that powers Amazon Leo's B2B and B2G marketing engine. This role owns the Marketo platform and its integration layer across our marketing tech stack - including the critical Marketo-to-Salesforce connection that governs lead scoring, qualification, routing, and attribution. You will architect scalable systems, establish operational frameworks, and drive cross-functional alignment to ensure marketing operations accelerates pipeline generation and revenue outcomes as we scale globally.
This is a senior individual contributor role that requires you to operate at both the strategic and architectural level while maintaining the technical depth to make sound platform decisions. You will set the vision for how marketing automation, lead management, and campaign operations evolve as Amazon Leo enters new markets and business lines. You will influence partner teams - Sales Operations, Business Intelligence, Data Engineering, and regional marketing - to adopt shared standards, and you will build the operational foundations (self-service tooling, governance models, Centers of Excellence) that allow the organization to scale without linear headcount growth.
Key job responsibilities
• Define and own the B2B/G marketing operations strategy, platform roadmap, and integration architecture supporting Amazon Leo's global expansion
• Architect Marketo at scale - workspace structures, program templates, tokenization, and governance models that enable distributed teams to self-serve while maintaining compliance and data integrity
• Own the lead management framework end-to-end: lifecycle stages, scoring/qualification models tied to revenue outcomes, routing logic, and Marketo-to-Salesforce sync reliability
• Drive cross-functional alignment with Sales Operations on shared data models, attribution methodology, SLAs, and pipeline handoff processes
• Build and evolve the integration layer connecting Marketo with adjacent platforms (Treasure Data, Braze, iCapture, Jifflenow), defining data contracts and sync logic
• Establish a Center of Excellence - intake processes, templates, documentation, and training that shift routine execution to marketing teams
• Own data quality and compliance at a systems level - enrichment pipelines, normalization rules, and audit mechanisms that maintain health at scale
• Define operational and business metrics that tie marketing operations to pipeline velocity, conversion, and revenue attribution to inform investment decisions
Export Control Requirement:
Due to applicable export control laws and regulations, candidates must be a U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum.
A day in the life
You start by checking system health - lead sync, scoring performance, campaign queue. When something breaks, you're designing the systemic fix, not just patching it.
You'll consult with demand gen on nurture architecture for a new vertical, then align with sales ops on routing logic that's impacting lead handoff. Later, you're scoping a new integration - mapping how event data should flow into your scoring model and trigger the right follow-up sequences.
Your focus is what's next: new markets, new channels, scaling ahead of demand.
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience building, executing and scaling cross-functional marketing programs
- Experience with customer segmentation, profiling, and targeting
- Experience leading go-to-market for consumer software or hardware product launches
PREFERRED QUALIFICATIONS
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, WA, BELLEVUE - 142,800.00 - 193,200.00 USD annually
