The Role:
We are offering an exciting opportunity for a highly motivated and detail-oriented individual to join our marketing team as a Sr. Marketing Manager. In this role, you will lead and support integrated marketing programs that directly contribute to the growth of our threat intelligence and threat hunting business. You'll work cross-functionally to shape messaging, build meaningful content, and engage cybersecurity professionals across the global defender community.
Success in this role requires creativity, precision, and a strong understanding of how to communicate technical topics clearly and effectively. You'll take ownership of multi-channel content development across email, video, web, and social platforms, supporting marketing efforts that influence buyer decisions, strengthen brand trust, and contribute to pipeline generation.
Key Duties and Responsibilities:
- Project lead for content launches, overseeing content development, scheduling, publishing, and amplification.
- Develop and manage integrated campaigns across email, social media, video, and website channels that support product visibility, community engagement, and sales enablement.
- Script, produce, and publish technical video content such as threat hunting and CTI explainers and case study walk-throughs.
- Oversee podcast production efforts, including coordinating recordings, editing episodes, and managing publication and promotion across platforms.
- Write, build, and manage segmented email campaigns that promote events, product updates, and resources to targeted audiences.
- Work cross-functionally to deliver customer campaigns via the Verity471 platform.
- Create and distribute technical reports and community updates on emerging threats, underground activity, and hunt-related insights, ensuring timely and relevant communication to the HUNTER Community and broader audience.
- Maintain and update website content for workshops, podcasts, case studies, and community offerings.
- Collaborate with threat intelligence analysts and product teams to translate technical research into accessible messaging across marketing assets.
- Engage with the HUNTER Community and broader threat hunting audience by supporting content-driven outreach, educational series, and community feedback loops.
- Provide marketing support to internal teams for industry events, including coordinating messaging and content for partner programs, booths, and related promotions.
- Align campaign content with broader marketing initiatives and editorial calendars, contributing to consistent messaging and brand presence.
- Track and analyze content performance and audience engagement to refine marketing strategies and drive continuous improvement.
- Stay current on cyber threat intelligence developments and product updates to inform timely, relevant, and technically accurate content creation.
- Adapt to evolving priorities and support new initiatives in a fast-paced, high-growth technology environment.
Education, Experience & Qualifications:
We're looking for a candidate who is metrics-driven, takes ownership of their work, and communicates clearly and persuasively. This person should be able to prioritize effectively, maintain a high standard of quality, and foster focus and excellence within the programs they manage. Collaboration is key, this role works closely with marketing teammates and sales teams, to ensure aligned and impactful execution. This is an individual contributor role reporting to the Sr. Director of Brand & Communications.
- 4-8 years of marketing experience, with a track record of thriving in fast-paced environments
- Working knowledge of the B2B sales funnel and lead-to-close (L2C) process
- Strong project management skills with exceptional attention to detail
- Experience with a range of marketing technologies and sales engagement tools
- Digital marketing certifications (e.g., AMA, MarketingProfs, HubSpot, Pragmatic Institute, Google) are a plus
- Proven ability to build strong cross-functional relationships and work collaboratively
- Self-starter who can work independently and manage multiple priorities with minimal supervision
- Excellent written and verbal communication skills
- Professional, composed, and team-oriented in conduct and appearance
Benefits:
- Competitive compensation
- Remote-friendly culture
- Wellness programs
- Employee recognition program
- A variety of professional development opportunities
- Inclusive culture focused on people, customers and innovation
