PepsiCo

Sr. Marketing Manager - Shopper & Field Marketing

PepsiCo • $90K — $120K *
Mississauga, ON L4T 0A1In-Person
Retail & Consumer Goods
8 - 10 years of experience
1 month ago
Job Overview by Ladders

Qualifications

  • Bachelor's degree (preferably in Business)
  • 10+ years in consumer-packaged goods marketing
  • Ability to create impactful marketing plans for short- and long-term outcomes
  • Skilled in building relationships and influencing stakeholders
  • Experience in coaching and developing team talent
  • Proven success in managing agency relationships
  • Business acumen with a focus on identifying opportunities

Responsibilities

  • Lead development and execution of shopper marketing plans for large formats
  • Collaborate with key Canadian customers and their marketing teams
  • Oversee annual key selling cycle planning with Sales Strategy
  • Manage POS & Tool forecasts and tracking for operational efficiency
  • Partner with Field Selling organization to support executional priorities
  • Develop integrated marketing programs with Better Together foods
  • Drive innovation and commercialization agenda for Costco

Benefits

  • Collaborative work environment fostering innovation
  • Opportunities for professional development and career growth
  • Engagement in cross-functional projects
  • Ability to influence brand strategy and marketing direction
Full Job Description
Overview

We are looking to hire a Senior Marketing Manager to lead our Shopper & Field Marketing agenda and champion our brands (and customers) growth in these ever-important channels across Canada.

A change leader and influencer, this role will build a strategic vision, set the agenda, and build breakthrough portfolio marketing and brand engagement plans that deliver both short-term and long-term results.

Responsibilities

Shopper Marketing Leadership:
  • Lead the development and execution of breakthrough shopper marketing plans in Large Format channels which deliver brand growth and strengthen brand equity
  • Key Customers in Large Format include Loblaws, Walmart, Sobeys, Metro & Save on Foods
  • Lead annual key selling cycle planning and execution in collaboration with Sales Strategy & 1PepsiCo Sales leads
  • Collaborate and develop strategic relationships with our top Canadian customers marketing teams to ensure our marketing plans are connected and strategically aligned to their corporate strategies
  • Wire and collaborate with 1PepsiCo Sales organization to ensure strategic alignment for growth maximization
  • Collaborate strategically with brand teams (CSD, Energy, Water, Gatorade and Partners), cross functional partners including Sales Strategy, Field and 1PCT Sales to ensure excellence across all consumer touch points

Field Executional Excellence:
  • Manage the POS & Tool forecasting, shipping and tracking processes from marketing standpoint to realize efficiencies and drive best in class execution
  • Act as key Marketing partner to Field Selling organization on behalf of brand teams, pull through all executional priorities and selling information and effectively cascade to the field

Better Together Leadership:
  • Foster strong working relationship with Better Together foods colleagues, partnering to develop an annual calendar of marketing programing which brings together our iconic food and beverage brands
  • Lead the development of all Better Together marketing campaigns in partnership with Foods counterpart ensuring flawless execution

Costco Planning & Execution
  • Lead innovation and commercialization agenda for Costco, ensuring speed to market and strategic alignment across product launches
  • Collaborate strategically with brand teams (CSD, Energy, Water, Gatorade & Partners) to build an innovation pipeline which will deliver brand growth that aligns with customer priorities
  • Foster strong collaborative working relationships with cross functional commercialization team, 1PCT Costco Sales leads and sales strategy partners

People Leadership
  • Manage, coach, and develop a team of 3 direct reports to achieve portfolio objectives and deliver beverages growth aspirations
  • Play an active role as a senior member of PBC Canada marketing team supporting department engagement and org health initiatives


Qualifications

  • Minimum of bachelor's degree (Business degree preferred)
  • 10+ years' experience in consumer-packaged goods marketing
  • Demonstrated ability to lead, develop and create breakthrough consumer marketing plans that drive short- and long-term results
  • Demonstrated ability to build strong relationships with key stakeholders and influence at all levels
  • Demonstrated ability to coach and build top talent with the organization
  • Proven ability to lead agency relationships to achieve gold standard results
  • Business savvy and an opportunity seeker

This posting is for an existing vacancy.

About PepsiCo

PepsiCo Careers

Joining PepsiCo's global team offers more than just a chance to excel in your career; it's an opportunity to be part of a dynamic and diverse environment where innovation thrives. Work You’ll Do At PepsiCo, we are committed to producing great leaders and fostering a culture of innovation. Our team is dedicated to empowering professionals to master their career paths with PepsiCo. As a leader in the food and beverage industry, we offer unique job opportunities that intersect with cutting-edge technology and market leadership. Lead with Unique Opportunities PepsiCo stands at the forefront of the industry, not only in terms of product quality but also in our approach to leadership and professional growth. We offer a variety of employment paths, including full-time positions, internships, and leadership training programs that are designed to foster diversity and accelerate career development. Work with a Global Team Collaborate with over 260,000 employees worldwide who are united in delivering joy not only to our consumers but also in driving innovation and growth within the company. PepsiCo’s commitment to global diversity and inclusive culture makes it a prime environment for professional development and networking. Introducing PepsiCo’s Professional Growth and Development Programs We are committed to nurturing talent through comprehensive training programs and robust benefits that support both personal and professional growth. Our programs are tailored to help employees at every level of their career to advance and succeed. Innovate and Lead Join the largest team of food and beverage industry experts—dedicated professionals at the intersection of consumer needs, innovative technology, and sustainable practices. Deliver targeted solutions and drive industry leadership through a depth and breadth of knowledge and innovation that’s second to none. Be Part of a Great Team Engage in meaningful work that impacts millions of lives worldwide. At PepsiCo, you’ll harness the power of our global resources and the creativity of our people to improve the way the world accesses the foods and beverages it loves. Future-Proof Your Career With PepsiCo, the sky is the limit when it comes to where your ambition can take you. We offer unmatched opportunities for career advancement along with the training, internship programs, and certification support needed to thrive in your professional journey. Explore Discover how PepsiCo is leading the way in digital innovation and sustainable practices while maintaining a steadfast focus on diversity and employee well-being. Stay Connected Join Our Team Search for open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players ready to take their career to the next level. SEARCH PEPSICO JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Customize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at PepsiCo.
Learn more about PepsiCo
Size
309,000 employees
Market Cap
$250.5 billion
Industry
Food & Beverages
Net Income
$7.1 billion
Founded
1965
5 Year Trend
+4.8%
Revenue
$70.3 billion
NASDAQ
PEP
* Ladders Estimates

Similar Jobs

Ad banner background

Get Ready For Your
Next Interview

More Jobs at PepsiCo

More Retail & Consumer Goods Jobs

Find similar Sr. Marketing Manager - Shopper & Field Marketing jobs:

NationwideMississauga, ON