Masco Corporation

Sr. Marketing Manager

Masco Corporation • $121K — $190K *
Novi, MI 48375In-Person
Manufacturing & Automotive
8 - 10 years of experience
Reposted 5 days ago
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business, Communications, or related field
  • 10+ years of progressive marketing experience
  • 3+ years in leadership roles overseeing direct reports and agency partnerships
  • Experience managing marketing strategy across diverse product lines and customer segments
  • Proven ability to execute marketing programs, campaigns, and product launches efficiently
  • Track record of managing budgets and aligning expenditures with measurable business outcomes

Responsibilities

  • Develop and execute integrated marketing strategies and product launch initiatives
  • Collaborate with sales, product management, and engineering to inform go-to-market strategies
  • Create marketing content across various channels including digital, print, and presentations
  • Oversee digital marketing efforts to enhance brand awareness and customer engagement
  • Lead channel marketing initiatives that equip wholesalers and retailers
  • Transform technical and customer data into customer-friendly marketing content
  • Analyze market trends and campaign performance to refine marketing strategies
  • Manage marketing budgets, timelines, and performance metrics for on-time delivery and impact
  • Ensure brand consistency and protection across all marketing materials
  • Optimize relationships with external partners and agencies to boost marketing effectiveness
  • Empower and mentor marketing team members to enhance team performance
  • Set strategic direction for marketing aligned with commercial business goals

Benefits

  • Full-time employment
  • Opportunity to drive significant impact on brand growth and customer engagement
  • Access to a high-performing team environment
  • Involvement in cross-functional collaboration with key business partners
  • Opportunity for professional development in a dynamic industry
Full Job Description
POSITION SUMMARY:

The Sr. Marketing Manager owns the development and execution of the marketing strategy for the business, driving profitable growth, strengthening brand presence, and improving customer engagement. This role serves as a strategic business partner to sales, product management, and engineering to bring products to market, influence go-to-market priorities, and support ongoing product performance across key channels. The Sr. Marketing Manager translates technical capabilities into compelling customer value propositions and leads marketing initiatives that support revenue growth, market share expansion, and customer satisfaction. This role also oversees content development, agency, and vendor partnerships, and marketing performance while ensuring alignment with commercial objectives and overall business priorities.

PRINCIPAL FUNCTIONAL RESPONSIBILITIES:
  • Own and lead the business's integrated marketing strategy, campaigns, and product launch activities
  • Serve as a strategic business partner to sales, product management, engineering, and other functions to shape go-to-market strategies, messaging, and commercial priorities for the business
  • Lead the creation and execution of marketing assets across channels, including digital content, printed collateral, product literature, trade show materials, presentations, and customer-facing communications
  • Own digital marketing activities, including web content, social media, and other online channels, to strengthen brand awareness and support demand generation, and improve customer engagement
  • Lead channel marketing initiatives and develop tools and programs that enable wholesalers, retailers, and other partners
  • Translate product features, technical information, customer insights, and market data into clear, customer-focused marketing content, sales support materials, and communications
  • Translate market trends, customer needs, competitor activity, and campaign performance into actionable strategies and recommendations that improve business results and inform marketing priorities
  • Own marketing budgets, annual operating plans, project timelines, and performance metrics to ensure initiatives are delivered on time, within budget, and with measurable business impact while setting priorities across the marketing function
  • Ensure brand consistency across materials, campaigns, and communications while protecting and strengthening brand standards, and market positioning for the business
  • Lead and optimize relationships with external partners, agencies, and vendors to support marketing initiatives and overall marketing effectiveness
  • Lead and develop marketing team members, fostering a high-performing team environment and strengthening marketing capability across the team
  • Lead the strategic and operational direction of the marketing function for the business, establishing priorities, annual plans, and resource allocation in alignment with commercial objectives


MINIMUM QUALIFICATIONS:
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Minimum of 10 years of progressive experience in marketing.
  • Minimum of 3 years of experience leading direct reports and agency partners, and cross-functional initiatives
  • Experience owning marketing strategy across product lines, channels, or customer segments.
  • Experience developing and executing marketing programs, campaigns, product launches, and sales enablement initiatives.
  • Experience managing budgets, performance metrics, and marketing investments tied to measurable business outcomes.


PREFERRED QUALIFICATIONS:
  • Master's degree in Marketing, Business Administration, Communications or a related field.
  • Experience in manufacturing
  • Experience in plumbing or building products industries


COMPETENCIES:
  • Strong written and verbal communication skills, including the ability to simplify technical concepts into clear, customer-focused messaging.
  • Demonstrated strategic thinking skills with the ability to align marketing priorities and plans to business goals and commercial outcomes.
  • Strong business acumen and understanding of revenue drivers, market dynamics, and customer needs.
  • Executive presence with the ability to influence senior stakeholders and drive alignment across functions.
  • Strong project management skills with the ability to manage multiple priorities, deadlines, and stakeholders.
  • Ability to use data, market insights, and performance metrics to inform decisions and improve results.
  • Customer-focused mindset with the ability to translate customer needs into relevant marketing strategies, messaging, and value propositions.
  • Results-oriented leadership style with accountability for execution, measurable outcomes, and continuous improvement.


Company: BrassCraft Manufacturing

Full time

Hiring Range: $121,300.00 - $190,630.00 USD

Actual compensation may vary based on various factors including experience, education, geographic location, and/or skills.

About Masco Corporation

Masco is also a leading provider of a variety of installed products and services, including insulation, for homebuilders. When it comes to our products and services, the reputation for quality, innovation, value, and performance is unparalleled.

Masco Corporation Careers

Join the dynamic team at Masco Corporation, a global leader in the design, manufacture, and distribution of branded home improvement and building products. Our commitment to innovation, quality, and service sets us apart in the industry. At Masco Corporation, we offer more than just job opportunities; we provide a platform for professional growth and personal development.

Work You’ll Do

Embark on a career with Masco Corporation and contribute to our mission of delivering top-tier products to the global market. Our diverse team of professionals is dedicated to fostering a culture of innovation, leadership, and continuous improvement. Whether you're looking for a position in engineering, marketing, sales, or manufacturing, Masco Corporation offers a variety of employment opportunities to enhance your career trajectory.

Innovate and Lead

At Masco Corporation, every team member is encouraged to think innovatively and lead projects that challenge the status quo. With a strong emphasis on leadership development and diversity training, we ensure that our employees are equipped to make significant contributions to our industry and community.

Grow and Develop

Invest in your future with Masco Corporation’s comprehensive benefits package and career development programs. From mentorship and networking opportunities to professional development workshops, we support your growth every step of the way. Our leadership is committed to providing you with the resources and training you need to excel in your career and adapt to the evolving marketplace.

Be Part of Our Team

Experience the power of teamwork and collaboration at Masco Corporation. Our inclusive culture welcomes professionals from all backgrounds, fostering a workplace where diversity and innovation thrive. Join us and be part of a team that values your skills and perspectives.

Explore Job Opportunities

Start your journey with Masco Corporation by exploring our wide range of job opportunities. From internships for budding professionals to full-time positions for seasoned experts, we are constantly hiring talented individuals who are passionate about building a rewarding career.

Prepare for Your Interview

Ready to join Masco Corporation? Prepare your resume and sharpen your interview skills to become part of a company that’s dedicated to your professional success. Our hiring process is designed to identify and recruit the most dedicated and innovative professionals in the industry.

Stay Connected

Keep up to date with the latest at Masco Corporation by following our careers blog. Gain insider perspectives and industry-leading insights that can help you navigate your professional journey effectively.

Join Our Team

Search open positions that match your skills and interests. At Masco Corporation, we look for passionate, curious, creative, and solution-driven team players. Explore the exciting and rewarding career opportunities that await you at Masco Corporation.

Masco Corporation – Where Careers Grow

At Masco Corporation, we don’t just offer jobs; we offer career paths that encourage continuous personal and professional growth. Join us and discover how your talents can flourish in a supportive and dynamic environment.
Learn more about Masco Corporation
Size
20,000 employees
Market Cap
$10.6 billion
Industry
Real Estate & Construction
Net Income
$1.2 billion
Founded
1929
5 Year Trend
+2.6%
Revenue
$7.1 billion
NASDAQ
MAS
* Ladders Estimates

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