To accelerate the next phase of Amazon Ads development, we're committed to deepening our relationships with high-potential growth accounts across multiple verticals. These accounts represent significant expansion opportunities, and our team plays a crucial role in helping them achieve and exceed their desired outcomes through expert marketing strategy, tech innovation, and scalable programmatic engagement. Our work drives innovation and growth across the full funnel, including solutions that extend beyond Amazon.com.
At the heart of this initiative is the Amazon Ads Growth Marketing Team. We enhance advertiser expertise, capabilities, and visibility through scalable marketing programs that foster growth for advertisers and Amazon Ads. To further our mission, we're seeking a Sr. Marketing Manager who excels in driving strategic account engagement across a portfolio, unlocking new growth opportunities, and shaping the future of digital advertising with a diverse set of growth accounts. If you're passionate about revolutionizing the advertising industry and have the skills to match, we want you on our team.
The Growth Marketing, Account-Based Marketing (ABM) team drives growth through innovative programs with our most strategic advertisers. We're seeking a results-driven marketer to develop and quarterback a 1:many ABM program for a portfolio of growth accounts - one that accelerates product adoption, builds pipeline, and influences revenue across multiple verticals. Working closely with sales teams, product marketing, and marketing channels, you'll lead the integrated marketing plan and cultivate strong, collaborative relationships with a portfolio of high-potential growth accounts.
The ideal candidate is a strategic B2B marketing leader with a proven track record in the advertising industry, combining high-level thinking with hands-on execution skills in digital marketing and emerging technologies. You should excel at leading cross-functional teams, developing integrated campaigns, and managing scalable marketing programs across multiple accounts simultaneously. We're looking for a skilled relationship builder adept at stakeholder management across all levels - both internally and with senior client-side decision-makers - and a collaborative team player who thrives in a fast-paced, ambiguous environment. Your ability to deliver innovative, segmented solutions across a portfolio of growth accounts, coupled with exceptional storytelling and communication skills, will be crucial. Above all, you should be a customer-obsessed, entrepreneurial self-starter passionate about driving results at scale.
Key job responsibilities
- Develop and own the 1:many ABM strategy for a portfolio of growth accounts, serving as the marketing lead for growth account engagement
- Build and execute scalable, segmented go-to-market plans with sales, marketing, product, and category teams to support portfolio growth and full-funnel adoption across multiple accounts
- Drive tiered, programmatic marketing tactics to engage multiple decision-makers and stakeholders within target accounts, leveraging segmentation to maximize efficiency and relevance at scale
- Lead integrated campaigns across digital, events, content, executive engagement, and scalable experiences tailored to the needs and growth stage of each account tier in the portfolio
- Collaborate cross-functionally with lifecycle marketing, content, product marketing, sales, and category teams to ensure consistent and personalized execution across the growth account portfolio
- Serve as the strategic marketing point of contact for growth account engagement, building understanding of business objectives, challenges, and opportunities across multiple accounts and verticals
- Develop and present portfolio-level insights, account-specific performance narratives, and growth roadmaps to internal leadership and client stakeholders
BASIC QUALIFICATIONS
- Bachelor's degree
- 7+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience
PREFERRED QUALIFICATIONS
- Experience in B2B marketing, retail media, or advertising with enterprise-level account management across multiple accounts or verticals simultaneously
- Experience developing and executing scalable, segmented marketing programs designed to drive engagement and growth across a portfolio of accounts
- Experience developing cross-functional relationships with product, consumer research, and marketing teams to develop strategy and consumer insights that drive compelling creative executions
- Experience leading creative development of innovative creative from concept to delivery
- Experience presenting creative concepts and portfolio-level marketing strategies effectively to senior executives
- Experience managing multiple projects and accounts concurrently while meeting aggressive deadlines
- Demonstrated ability to apply segmentation strategies and tiered marketing approaches to prioritize and scale engagement across diverse account sets
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, Culver City - 141,000.00 - 190,700.00 USD annually
USA, NY, New York - 155,400.00 - 210,300.00 USD annually
USA, WA, SEATTLE - 141,000.00 - 190,700.00 USD annually
