Ecolab

Sr. Marketing Director - Institutional NA Lodging, LTC, Facilities Segment, Portfolio & Innovation

Ecolab$159K — $239K *
Hospitality & Recreation
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree with 12-15 years of progressive marketing experience, ideally in B2B segment/portfolio marketing.
  • 7+ years leading marketing teams in a matrix organization.
  • Proven success in driving portfolio growth and innovation at scale.
  • Strong analytical and strategic skills to connect business strategy with actionable plans.
  • Ability to integrate traditional marketing with modern data-driven methodologies.
  • Experience presenting to and influencing executive leadership.

Responsibilities

  • Develop and contribute to the marketing strategy and annual operating plan for segment growth.
  • Own and manage the product portfolio strategy, focusing on value propositions and lifecycle management.
  • Oversee marketing budget and governance to maximize ROI while identifying growth opportunities.
  • Lead innovation strategy, ensuring alignment with customer needs and business priorities.
  • Manage product and program launches to enhance speed-to-market and success rates.
  • Direct sales activation strategies across various segments to achieve top-line growth and customer retention.
  • Act as the voice of the segments, building partnerships with industry associations and key customers.

Benefits

  • Comprehensive health benefits and wellness programs.
  • Retirement savings plan with company matching.
  • Professional development and education reimbursement.
  • Paid time off and flexible work arrangements.
  • Employee discount programs and perks.
Full Job Description

Job Summary

The Sr. Marketing Director 6 Segment, Portfolio & Innovation will lead segment marketing, portfolio management, and innovation for Ecolab's Institutional North America Lodging, Long-Term Care, and Facilities business 6 a $1.2B+ business serving hotels, senior living and skilled nursing, education, government, and commercial spaces. This leader will own the product portfolio strategy across Ecolab-branded and distributor co-branded product lines, contribute to the overall business growth strategy and annual plan, and lead a team of marketers responsible for segment growth, portfolio management, and innovation commercialization. Working closely with Corporate Accounts, Field Sales, Research & Development, Marketing Communications, Finance, and Industry Relations, this leader will translate customer and market insights into differentiated value propositions, best-in-class programs, and a multi-year innovation roadmap that accelerates growth and category leadership.

What You Will Do:

Strategy, Growth & Portfolio Leadership

  • Contribute to the short-, mid-, and long-term marketing strategy for the business, supporting the annual operating plan, long-range planning, and investment prioritization.
  • Own the North America product portfolio strategy 6 including value propositions, innovation focus areas, program design, lifecycle management, and investment priorities 6 across Ecolab-branded and distributor co-branded product portfolios, in close partnership with the channel marketing team.
  • Manage the marketing budget aligned to segment activation and portfolio management, applying disciplined governance to maximize return on investment, and monitor customer, competitive, and market trends to identify growth opportunities and reduce risk.

Innovation & Lifecycle Management

  • Lead the innovation strategy and 3 65 year pipeline across core categories (Laundry, Surface Hygiene, Handcare, Floor Care, and Dilution Control), partnering with Research & Development and Digital to define roadmaps grounded in customer needs and business priorities.
  • Oversee major product and program launches, providing early-stage marketing leadership and governance to improve speed-to-market, focus, and success rates through a structured innovation process.
  • Lead portfolio assortment and lifecycle management across Ecolab-branded and distributor co-branded products 6 including program design, brand standards, and trademark governance 6 to meet annual sales and profit objectives.

Segment Strategy, Sales Activation & Commercial Strategy

  • Lead the go-to-market and sales activation strategy for the Lodging, Long-Term Care, and Facilities segments (including Education and Government) across Field Sales, Corporate Accounts, and Distribution, accountable for top-line growth, new customer gain, solution penetration, and retention.
  • Convert customer, market, and competitive insights into compelling positioning, messaging, and value propositions in partnership with Marketing Communications, and oversee integrated campaigns and sales enablement that balance near-term performance and long-term category leadership.
  • Serve as the "voice of the segments" and strengthen Ecolab's brand and industry influence through strategic partnership with industry associations (e.g., AHLA, Argentum/LeadingAge, ISSA) and top customers.

Talent & Leadership

  • Lead, inspire, and develop a high-performing team of approximately 9 marketers across segment, portfolio, innovation, and sales activation roles, with deliberate succession planning and leadership development.
  • Serve as a senior member of the business Marketing Leadership Team, contributing to team priorities, talent decisions, and resource allocation.
  • Foster a culture of accountability, collaboration, inclusivity, and continuous improvement, and partner with peer marketing leaders on cross-segment and enterprise initiatives.

Minimum Qualifications:

  • Bachelor's degree and 12 615+ years of progressive marketing, strategy, or commercial experience, preferably in business-to-business segment and/or portfolio marketing
  • 7+ years leading and developing teams, with demonstrated success influencing and delivering in a matrixed organization
  • Track record of driving segment portfolio growth, lifecycle management, innovation, and digital-enabled marketing strategies at scale
  • Strong strategic, financial, and analytical skills; able to connect strategy to clear plans, decisions, and measurable outcomes
  • Ability to blend core marketing fundamentals with modern, data-driven practices and tools
  • Proven ability to influence and present to executive-level leadership
  • Immigration sponsorship is not available for this position

Preferred Qualifications:

  • MBA in Marketing or comparable graduate degree
  • Business-to-business marketing experience in the Hospitality, Long-Term Care/Senior Living, Healthcare, Education, Government, Facilities Management, or Commercial Cleaning industries
  • Experience leading integrated segment, portfolio, and innovation strategies across manufacturer-branded and distributor co-branded portfolios
  • Experience building demand-generation engines and running integrated marketing campaigns
  • Experience integrating and leveraging digital capabilities to increase customer relevance and value delivery
  • Experience with external innovation, forging third-party relationships with potential partners, including start-ups and companies with complementary capabilities
  • Strong interpersonal and relationship-building skills with the ability to relate to influential people and complex organizational structures
  • Effective oral and written communication skills, organizational skills, attention to detail, and sound judgment in a fast-paced environment

Annual or Hourly Compensation Range

The base salary range for this position is $159,900.00 - $239,900.00. This position is eligible for annual bonus and long-term incentives based on performance, per plan terms. Many factors are taken into consideration when determining compensation, such as experience, education, training, geography, etc. We comply with all minimum wage and overtime laws.

Benefits

Ecolab strives to provide comprehensive and market-competitive benefits to meet the needs of our associates and their families. to see our benefits.

If you are viewing this posting on a site other than our Ecolab Career website, view our benefits at jobs.ecolab.com/working-here.

About Ecolab

Ecolab provides comprehensive solutions, data-driven insights, and personalized service to customers in the food, healthcare, hospitality, and industrial markets in more than countries to advance food safety, maintain clean and safe environments, optimize water and energy use, and improve operational efficiencies and sustainability.

Ecolab Careers

Join Ecolab's dynamic team today and be part of a global leader in water, hygiene, and infection prevention solutions. At Ecolab, we are committed to advancing technologies and driving innovation that makes the world cleaner, safer, and healthier.

Work You’ll Do

At Ecolab, you will find job opportunities that promise robust growth and development in a culture that fosters leadership, innovation, and diversity. Our team is composed of over 48,000 dedicated professionals who lead the industry in delivering efficient solutions and services to our customers worldwide.

Professional Growth and Development

Embark on a career path that empowers your ambition. Ecolab offers a myriad of career advancement opportunities supported by comprehensive training programs and professional development courses. Our commitment to your growth is paralleled by our dedication to innovation and excellence in every aspect of our business.

Inclusive and Supportive Culture

Ecolab’s culture thrives on teamwork, respect, and diversity. We believe in creating an inclusive environment that values each individual’s unique background and perspectives. Diversity training and leadership programs are integral parts of our commitment to fostering an inclusive workplace.

Internship and Employment Opportunities

Whether you're starting your career or looking to make a change, Ecolab offers a range of employment and internship opportunities that can help you harness your skills and achieve your professional goals. Our hiring process is designed to be transparent and engaging, ensuring that all candidates are given the opportunity to showcase their strengths.

Benefits and Networking

Joining Ecolab means more than just employment; it’s an opportunity to be part of a global network of industry leaders and innovators. Our employees enjoy competitive benefits, including health, life, and dental insurance, retirement plans, and paid time off. We also encourage our team to connect and collaborate through various professional networking events.

Explore Job Opportunities

Are you ready to make a significant impact? Explore the various positions available at Ecolab, from entry-level roles to executive positions. Tailor your resume and prepare for interviews with our career experts who are here to support you every step of the way.

Stay Connected

Join Our Team Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players.

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Learn more about Ecolab
Size
47,000 employees
Market Cap
$41 billion
Industry
Net Income
-$1.2 billion
Founded
1923
5 Year Trend
-0.6%
Revenue
$11.7 billion
NASDAQ

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