KeyBank

Sr. Marketing Consultant

KeyBank • $71K — $125K *
Buffalo, NY 14221In-Person
Finance & Insurance
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in marketing, business, or related field, or equivalent work experience
  • 4+ years of marketing experience, preferably in financial services or a regulated industry
  • Experience leading integrated marketing projects from strategy to execution
  • Strong project management and organizational skills
  • Ability to translate business objectives into clear marketing plans and briefs
  • Strong communication skills for cross-functional collaboration
  • Comfortable navigating compliance and regulatory environments

Responsibilities

  • Support marketing plans for the Home Lending portfolio including mortgage and home equity initiatives
  • Collaborate with the Marketing Manager to align portfolio priorities and annual planning
  • Manage integrated marketing campaigns across digital, email, direct mail, and other channels
  • Enhance relevance in engagement initiatives through segmentation and personalization
  • Develop clear marketing briefs and execution plans from business objectives
  • Coordinate cross-functional tasks with various stakeholders from planning to optimization
  • Measure and interpret campaign performance to inform future optimizations
  • Update digital experiences and marketing collateral as priorities evolve
  • Ensure compliance and brand alignment in marketing materials
  • Manage project timelines and stakeholder communications

Benefits

  • Flexible work options in a hybrid environment
  • Comprehensive list of employee benefits available
  • Incentivized compensation structure with potential for bonuses
Full Job Description

Location:

4910 Tiedeman Road, Brooklyn Ohio

Job Summary

The Senior Marketing Consultant will support marketing strategy and execution for the general market Home Lending portfolio, helping translate business priorities into integrated marketing programs that drive awareness, engagement, lead generation, and client deepening.

This role will work closely with the Home Lending Marketing Manager, as well as Product, Business Enablement, Sales, Analytics, Digital, Creative, Compliance, Risk, and agency partners. TheConsultant will help move priority initiatives fromroadmapplanning through execution while ensuring marketing work is aligned to business goals, client needs, brand standards, and regulatory expectations.

The ideal candidate is a collaborative, detail-oriented marketer who can manage multiple initiatives, contribute strategic thinking, build strong partner relationships, and help bring integrated campaigns and marketing materials to market in a complex, regulated environment.

Responsibilities

  • Support the development and execution of marketing plans for the general market Home Lending portfolio, including mortgage, home equity, relationship deepening, and related growth initiatives.

  • Partner with the Home Lending Marketing Manager to advance portfolio priorities, annual planning activities, campaign roadmaps, and stakeholder alignment.

  • Manage or support integrated marketing campaigns across relevant channels, including digital, email, direct mail, paid media, online banking placements, web, sales enablement, and lead-generation pathways.

  • Support segmentation, personalization, and journey-based marketing efforts that improve relevance across acquisition, deepening, and client engagement initiatives.

  • Translate business objectives and partner inputs into clear marketing briefs, campaign plans, messaging direction, creative feedback, and executional requirements.

  • Coordinate with Product, Business Enablement, Sales, Analytics, Digital, Creative, Compliance, Risk, and agency partners to move work through planning, review, approval, launch, and optimization.

  • Support collaboration across Community Lending partners where Home Lending priorities intersect with community-focused programs, audience strategies, or shared client engagement efforts.

  • Partner with Analytics and business stakeholders to measure campaign performance, interpret audience and channel insights, and apply learnings to future recommendations and optimization opportunities.

  • Support updates to Home Lending digitalwebexperiences, collateral, product communications, and field-facing materials as business priorities evolve.

  • Ensure marketing materials are accurate, client-focused, compliant, and aligned to brand, risk, fair lending, and regulatory expectations.

  • Manage timelines, dependencies, approvals,stakeholder communications, and related process routines that improve visibility and execution across Home Lending and Specialty Marketing work.


Education Qualifications

  • Bachelor's degree in marketing, business, or related field or equivalent work experience (required)


Experience Qualifications

  • 4+ years marketing experience, preferrable in financial services, banking, mortgage, consumer lending, or other regulated industry
  • Experience leading or supporting integrated marketingprojects and campaignsfrom strategy through execution
  • Strong project management, organization, and follow-through skills
  • Ability to translate business objectives into clear marketing plans, briefs, messaging, and executional next steps
  • Strong communication and stakeholder management skills, with the ability to collaborate across cross-functional teams
  • Comfort working in a regulated environment with compliance, risk, legal, brand, and/or fair lending review processes
  • Ability to interpret campaign results or audience insights and apply learnings to future recommendations
  • Collaborative, proactive, detail-oriented, and comfortable working through ambiguity


Physical Demands

  • General Office - Prolonged sitting, ability to communicate face to face in person or on the phone with teammates and clients, frequent use of PC/laptop, occasional lifting/pushing/pulling of backpacks, computer bags up to 10 lbs.

COMPENSATION AND BENEFITS

This position is eligible to earn a base salary in the range of $71,000.00 - $125,000.00 annually. Placement within the pay range may differ based upon various factors, including but not limited to skills, experience and geographic location. Compensation for this role also includes eligibility for incentive compensation which may include production, commission, and/or discretionary incentives.

Please click for a list of benefits for which this position is eligible.

Key has implemented an approach to employee workspaces which prioritizes in-office presence, while providing flexible options in circumstances where roles can be performed effectively in a mobile environment.

Job Posting Expiration Date: 09/30/2026 #LI-Hybrid

About KeyBank

Shockingly, nearly 9-in-10 people who get their real estate license in America fail. We're solving that problem; And doing it while increasing profitability for the brokerage. Through technology, business automation, and a team approach we have created a system where agents focus solely on working with clients and closing deals.

KeyBank Careers

Joining KeyBank means stepping into a world of professional growth and innovation, where job opportunities abound in an environment that values leadership, diversity, and forward-thinking. As a member of our team, you will be part of a company that's committed to empowering your career journey while contributing to the financial wellness of our communities.

Work You'll Do

At KeyBank, we're not just in the business of banking; we're in the business of helping individuals and communities thrive. By joining our team, you will have the chance to be part of a culture that celebrates diversity and fosters leadership and professional development. Whether you're looking for a position in customer service, IT, finance, or management, KeyBank offers a variety of roles suited to your skills and career aspirations.

Innovate and Lead

KeyBank stands at the intersection of finance and innovation. Our employees are encouraged to lead with creativity and integrity, driving solutions that make a real difference. With a focus on digital transformation and sustainable growth, your work at KeyBank will challenge the status quo and encourage you to explore new ideas.

Grow Your Career

Career growth at KeyBank is not just a possibility—it's a priority. We are dedicated to your professional development through comprehensive training programs, leadership workshops, and continuous learning opportunities. Our commitment to your growth is matched by our dedication to inclusion, ensuring all voices are heard and valued.

Be Part of a Great Team

Our team at KeyBank is our strongest asset. We believe in using our collective skills to foster an environment of innovation and collaboration. Join us and connect with colleagues who are just as passionate and driven as you are. Through teamwork, we achieve exceptional results and push the boundaries of what's possible in the banking sector.

Internship and Employment Opportunities

For those starting their careers, KeyBank offers robust internship and employment opportunities that provide a solid foundation in the financial industry. Interns at KeyBank gain hands-on experience, beneficial networking connections, and insights into our day-to-day operations, setting the stage for a successful career.

Benefits and Culture

KeyBank is committed to offering benefits that enhance your life and well-being. From healthcare to retirement plans, and flexible working conditions, we ensure our employees are well taken care of. More than just benefits, our company culture is built on respect, integrity, and accountability—values that guide us in making a positive impact on our clients and communities.

Join Our Team

Explore the job opportunities at KeyBank and find the right fit for your skills and interests. We are continuously hiring and looking for individuals who are curious, innovative, and ready to make a difference. Prepare your resume, ace your interview, and join a team that's dedicated to your success and to transforming the landscape of banking.

Stay Connected

Keep up to date with the latest career tips, industry insights, and company news by following our careers blog. Personalize your experience by subscribing to job alert emails tailored to your preferences, and discover the exciting and rewarding career opportunities that await at KeyBank.

Search KeyBank Jobs

Ready to take the next step in your career? Search open positions at KeyBank that match your skills and interests. We look for passionate, creative, and solution-driven team players who are ready to grow and succeed in a dynamic and supportive environment.

SEARCH KEYBANK JOBS

Join KeyBank and be part of a company where your career is as important to us as it is to you. Together, let's unlock opportunities for growth, innovation, and meaningful impact in the financial world.
Learn more about KeyBank
Size
17,110 employees
Market Cap
$16 billion
Industry
Finance & Insurance
Net Income
$1.3 billion
Founded
1825
5 Year Trend
+5.6%
NASDAQ
KEY
* Ladders Estimates

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