OverviewMakes strategic recommendations governing the Paychex marketing automation system. Works closely with corporate marketing, Salesforce COE, sales operations, and sales to architect the marketing automation framework, including lead scoring, lead nurturing, and email marketing. Serves as strategic administrator of the marketing automation system.
Responsibilities- Administers the marketing automation system, including strategic program design, data integrity standards, and systems optimization.
- Partners with corporate marketing and sales stakeholders to understand the buyer's journey, ensuring long-term availability of data from lead to prospect to client.
- Works across business units to coordinate the general pace of marketing communications, making strategic recommendations to ensure clients and prospects are appropriately contacted based on frequency, messaging, and overall experience.
- Creates programs and processes that self-audit; makes recommendations to improve those processes at regular intervals.
- Serves as email marketing expert across divisions, providing strategic support and guidance, as needed, with regard to best practices, reputation management, and technical specifications regarding email and email compliance.
- Sets data hygiene standards for importing, exporting, updating, and cleansing data; monitors data hygiene in and out of the marketing automation platform.
- Provides documentation and training to support marketing automation specialists.
- Maintains annual roadmap for marketing automation platform based on strategic marketing goals and business objectives.
Qualifications- Bachelor's Degree - Required
- 5 years of experience in Relevant marketing data analysis experience, including Marketo/Eloqua or other relevant Marketing Automation Tool experience. .
- 3 years of experience in Salesforce.com experience.
- 3 years of experience in Data management in and out of modern CRM or marketing automation platforms.
- Marketo Certified Expert - Preferred
CompensationIn the spirit of pay transparency, we are excited to share that the starting base pay range for this position is $80,300 - $126,200. Please keep in mind that this range is the base pay only and does not consider other components that make up the total rewards package for the position. If you are hired at Paychex, your overall compensation will be determined based on factors such as geographic location, skills, education, and/or experience which may result in total compensation outside of this range.
What's in it for you?- We value your well-being: We provide over 21 comprehensive rewards, including medical coverage, virtual wellness classes, tuition reimbursement, 401(k) + employer match, adoption assistance, financial assistance, and much more.
- We value your time: From paid time off to company holidays, culture days, and comprehensive work-life balance programs, we will ensure you have the flexibility you need to be your best.
- We value your development: Our award-winning training and development programs empower our employees with ongoing learning opportunities to give you the building blocks to grow your career.
- We value your perspective: Our company culture reflects the diversity of our employees. We want you to be you and your voice to be heard.
- We value our communities: We offer paid time off for volunteerism and promote many company-wide and local initiatives that benefit organizations you care about.
Note: The benefits described apply to full-time employees. Benefits for part-time, contract, and intern roles may vary.
Not sure if you meet every requirement?
At Paychex, we know that great talent comes in many forms. If you're passionate about the role but don't check every box, we still encourage you to apply. You might be the right fit - either for this position or another opportunity with us.
