Senior Manager, UPLIZNA Omnichannel Marketing Strategy and Execution

Remote

What you will do

The Senior Manager, Omnichannel Strategy and Execution will help UPLIZNA move from channel-by-channel execution to an audience-first, signal-informed engagement model. The Senior Manager, Omnichannel Strategy and Execution will lead enterprise UPLIZNA omnichannel strategy and partner with HCP and Consumer brand teams across indications to translate audience priorities, customer barriers, approved messaging, and engagement signals into coordinated experiences. This leader will help move UPLIZNA from channel-by-channel execution to a more integrated, audience-first model that incorporates test-and-learn, innovation, enterprise best practices, and GEO strategy and activation.

The purpose of omnichannel is to make every interaction easier, more helpful, and more relevant for healthcare professionals (HCPs), patients, and caregivers. UPLIZNA omnichannel translates enterprise platforms, artificial intelligence (AI) capabilities, data partnerships, content systems, and customer insights into simple, useful, compliant experiences that help customers take the next best step.

This role is not a channel traffic role. It is an audience, decisioning, and experience orchestration role for a commercially grounded builder who can connect brand strategy, customer signals, segmentation, next best action, next best content, suppression, field coordination, and learning loops into one coherent engagement model.

This role will also evaluate emerging digital capabilities, identify opportunities to leverage enterprise best practices, and accelerate adoption of innovative engagement approaches across the UPLIZNA portfolio.

Key Responsibilities:

• Lead enterprise UPLIZNA omnichannel strategy, establishing an audience-first engagement framework and partnering with indication teams to activate coordinated HCP and patient experiences with focus on audience activation readiness, customer barriers, journey requirements, route logic, suppression, contact strategy, and measurement.
• Identify, pilot, and scale innovative omnichannel capabilities, emerging technologies, and test-and-learn opportunities that improve customer engagement and commercial performance. Partner with HCP and DTC marketing to translate brand strategy, approved core and supplemental messaging, modular content, PMR insights, field needs, and customer signals into coordinated engagement paths across field and digital touchpoints.
• Develop orchestration briefs for priority segments that specify the channel roles, barriers, logic, and signals.
• Develop business requirements that enable personalization, segmentation, audience activation, triggered journeys, next best action, frequency & reach management, , field coordination, event follow-up, and measurement KPIs.
• Connect approved customer signals into practical business interpretation across core channels such as: CRM, web, field, Veeva, RTE, iCVA, paid media, events, where available and appropriate.
• Activate Amgen enterprise GEO (Generative Engine Optimization) strategy across the brand to ensure content and digital experiences are optimized for evolving AI-enabled search and discovery behaviors.
• Partner with analytics, technology, GCCI, field, Veeva, CRM, web, media, patient support, medical, legal, regulatory, compliance, agency, and enterprise data teams to coordinate one customer engagement decisioning model.
• Build cross-functional learning loops with marketing partners so performance readouts, PMR learnings, dashboarding, E-L-L measurement, experimentation, and customer movement indicators improve future orchestration.
• Support vendor and agency leadership across approved CRM, media, data, point-of-care,  support, publisher, event, and analytics partners where relevant to UPLIZNA audience strategy.
• Promote disciplined omni principles: one coordinated customer experience, decision quality over channel volume, measure movement not activity, and continuous learning before additional touches.

What we expect of you

We are all different, yet we all use our unique contributions to serve patients. The Senior Manager we seek is a collaborative, commercially grounded, digitally fluent leader who can influence across a matrixed organization, translate enterprise capability into practical business outcomes, and help teams adopt new ways of working with clarity and accountability.

Basic Qualifications:

•            Doctorate degree and 2 years of Marketing, commercial, digital, analytics, content, operations, or related experience

•            OR Master's degree and 4 years of Marketing, commercial, digital, analytics, content, operations, or related experience

•            OR Bachelor's degree and 6 years of Marketing, commercial, digital, analytics, content, operations, or related experience

•            OR Associate's degree and 10 years of Marketing, commercial, digital, analytics, content, operations, or related experience

•            OR High school diploma / GED and 12 years of Marketing, commercial, digital, analytics, content, operations, or related experience

Preferred Qualifications:

• Experience in pharmaceutical, biotechnology, medtech, healthcare, or another regulated industry with omnichannel engagement, HCP marketing, DTC marketing, CRM, media, analytics, field enablement, access, or customer engagement responsibilities.
• Experience translating audience strategy, customer signals, brand priorities, PMR insights, and approved messaging into journey requirements, segmentation, personalization, route logic, suppression rules, contact strategy, next best action, next best content, or marketing automation requirements.
• Working knowledge of Salesforce Marketing Cloud, Salesforce Data Cloud, Customer Data Platform, Life Sciences Cloud, Agentforce, Einstein, LUMEN, decisioning engines, Veeva CRM, Veeva Approved Email, RTE, CLM, iCVA, Rep Alerts, Concierge, or comparable CRM and decisioning platforms.
• Familiarity with GA4, Ostro, HCP identity resolution, NPI-level activation, programmatic HCP media, clinical/endemic publishers, point-of-care partners, access and support signals, claims data, Rx data, NBRx, and paid media signals.
• Strong ability to connect business strategy, audience segmentation, customer signals, content and messaging, channel operations, analytics, field coordination, and compliant execution across a matrixed organization.
• Experience with journey analytics, dashboarding, performance analytics, E-L-L measurement, attribution, experimentation, test-and-learn design, optimization, performance readouts, and continuous improvement.
• Strong vendor management, agency leadership, cross-functional influence, facilitation, synthesis, and change-management skills.

What you can expect of us

As we work to develop treatments that take care of others, we also work to care for your professional and personal growth and well-being. From our competitive benefits to our collaborative culture, we’ll support your journey every step of the way.

The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to, relevant skills, experience, and qualifications.

In addition to the base salary, Amgen offers a Total Rewards Plan, based on eligibility, comprising of health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities that may include:

• A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
• A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
• Stock-based long-term incentives
• Award-winning time-off plans
• Flexible work models where possible. Refer to the Work Location Type in the job posting to see if this applies.

Apply now and make a lasting impact with the Amgen team.

careers.amgen.com

In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

Application deadline

Amgen does not have an application deadline for this position; we will continue accepting applications until we receive a sufficient number or select a candidate for the position.

Sponsorship

Sponsorship for this role is not guaranteed.

Ready to Apply for the Job?

We highly recommend utilizing Workday's robust Career Profile feature to complete the application process. A link to update your profile is available when you click Apply. You can then complete your Workday profile in minutes with the “Upload My Experience” functionality to upload an updated copy of your resume or you can simply edit the individual sections of your Career Profile.

Please note that you should be in your current position for at least 18 months before applying to internal positions. Staff must notify their current manager if invited for an interview. In addition, Staff are ineligible to apply for open positions if (a) their performance is currently being managed on a performance improvement plan (PIP) or other locally utilized formal coaching document or (b) their most recent performance rating was not a “Partially Meets Expectations” or higher. Please visit our for more detailed information

GCF Level

GCF Level 06A

Career Category

Marketing

Position Type

Full time

Salary Range

149,349.25USD -202,060.75 USD

Salary Range