DescriptionSummary
The Sr. Manager of Strategic Insights will work to design, execute, and manage Skeletal Conditions Business Unit research and analytics projects and will integrate strategic analysis with actionable insights to inform solutions and set priorities that will drive business decisions for the organization. The successful candidate will have a deep understanding of primary and secondary market research and analytics, understanding how to maximize learnings on the customer, competitive landscape and market dynamics to deliver insights that help the organization drive patient impact.
The Sr. Manager of Strategic Insights for Skeletal Conditions will report to the Director of Strategic Insights for Skeletal Conditions. The duo will have a high degree of visibility across commercial leadership, key strategic markets for Skeletal Conditions, and functional leadership outside of commercial. Influence and collaboration across functions and markets are critical to be successful in this role.
RESPONSIBILITIES
- Acts as strategic partner to Skeletal Conditions Business team members, and works closely with BU and Brand Team Leads, Market Access Leads, Global Medical Leads, and SC strategic markets to frame, investigate, translate key business questions related to the identification and evaluation of brand/asset strategies and tactics and help the team prioritize their focus and resources based on the needs of the program
- Designs and delivers qualitative and quantitative market research projects utilizing third-party vendors to deliver high quality, actionable business insights that support data-informed decisions; sometimes playing a consultative and integrating role for locally-led projects
- Supports preparations for governance committees and ongoing leadership reports, including commercial business reviews, earnings narrative, Portfolio Strategy Reviews (PSRs), brand plans and other governance from an Skeletal Conditions perspective.
- Supports the integration of primary and secondary market research along with insights from Competitive Intelligence and pricing and market access teams to support teams from a commercial perspective including foundational strategic research (e.g., opportunity assessments, market landscape / patient journey, demand, competitive landscapes,) and analytics
- Proactively assess commercial, clinical, and scientific competitive dynamics and threats, synthesizing insights to guide business decisions and inform strategies
- Drives for an efficient and effective workplan; establishing a cohesive Skeletal Conditions insights and analytics plan and calendar across markets and cross-functional partners
- Maintains Skeletal Conditions knowledge management library (holistic of all insights generation activities across enterprise) and collaborates closely with key stakeholders to ensure insights plan is aligned with IBT, asset teams, direct markets and cross-functional partners
- Supports the Integrated Insights Teams for VOXZOGO, maintains Integrated Insights Plan and Insights Knowledge Management, and supports BU LT with development, tracking and reporting of KPIs, metrics, dashboards as well as catalyzing action on insights to drive performance to improve customer reach and enhance field execution and performance excellence
- Aid development of commercial strategies through market research, analytics and other sources of insights to support lifecycle management strategies, as appropriate
- Objective when presenting insights and guiding decision-making; create influential presentation skills by pairing sound analytics with storytelling
- Supports teams with staying up-to-date on emergent insights and analytics capabilities, considering the use of new approaches as warranted
EDUCATION
- Degree in Life Sciences, Business, Economics, Engineering, Statistics, Mathematics, Computer or Physical Sciences or related field.
- MBA or advanced degree preferred
EXPERIENCE
- 5-10+ years in marketing or strategy roles, ideally within pharma, healthcare, consulting or complex global organizations
- Exposure to pharmaceutical product development and/or commercialization.
- Deep understanding of primary and secondary research methodologies, proven experience in designing and implementing market research (quantitative and qualitative)
- Experience managing vendors in complex research projects
- Experience with Brand Management: asset/content, strategy, and tactics
- Proven ability to connect, integrate and synthesize analysis and data into meaningful insights that support strategic recommendations and help define brand tactics.
- Capable of understanding data limitations and describing relevant caveats and how they affect business questions
Demonstrated ability to:
- Structure complex problems
- Translate ambiguous business needs into actionable solutions
- Strong leadership and decision-making skills
- Excellent written and oral communication, presentation, and facilitation skills
- Ability to handle multiple projects simultaneously to meet deadlines
LEADERSHIP PROFILE
- Excellent interpersonal skills with a track record of effectiveness and collaboration as a team player and result-oriented project leader able to develop strong professional relationships with stakeholders
- Self-starter who demonstrates energy and enthusiasm, bringing a positive solution-oriented approach to challenges
- Strongly business-oriented, consultative leader with the ability to translate strategy into analytics solutions
- Hands-on and execution-driven, with a pragmatic approach to problem-solving and delivery
- Highly structured, proactive, and forward-looking, anticipating business needs and opportunities
- Collaborative and influential across functions, with the ability to build credibility and alignment at senior levels
- High-potential mindset with ambition and capability to grow into broader leadership roles within BioMarin
WORK ENVIRONMENT
Hybrid presential/remote work arrangement, ability to work with teams in different geographies across the US, Intercontinental, EUCAN and Japan markets and adaptability to different time zones.
Note: This description is not intended to be all-inclusive, or a limitation of the duties of the position. It is intended to describe the general nature of the job that may include other duties as assumed or assigned.
