The Blackstone Group LP

Sr. Manager, SEO, AEO, GEO

The Blackstone Group LP • $129K — $209K *
Oak Brook, IL 60523In-Person
Media
5 - 7 years of experience
Reposted 2 weeks ago
Job Overview by Ladders

Qualifications

  • Bachelor's Degree
  • 6-9 years in content strategy or integrated SEO, with 3 years in a senior role
  • Experience in managing cross-functional content operations at a brand
  • Proven track record in operationalizing content strategies
  • Strong knowledge of traditional SEO and familiarity with AEO and GEO
  • Proficient with SEO tools like Semrush and Google Search Console
  • Exceptional writing and editing skills with a keen editorial instinct

Responsibilities

  • Develop and maintain a comprehensive enterprise content strategy
  • Build deep audience intelligence across varied customer segments
  • Define messaging pillars to establish Chamberlain Group's market leadership
  • Integrate diverse data sources for strategic content evolution
  • Lead quarterly content planning with cross-functional teams
  • Own the enterprise editorial calendar across all channels
  • Oversee content governance frameworks to ensure brand consistency

Benefits

  • Comprehensive benefits package
  • 401k contribution
  • Opportunities for professional development and education
  • Supportive work environment promoting diversity and inclusion
  • Participation in short-term incentive plans
  • Flexible work arrangements
Full Job Description
  • Develop and maintain the enterprise-wide content strategy that maps audience segments, journey stages, and business objectives to the right content types, formats, and channels-spanning all brands and product lines across the Chamberlain Group portfolio
  • Build and maintain deep audience intelligence by understanding the needs, questions, language, and decision triggers of core segments (homeowners, renters, smart home users, installers/trades, dealers, and commercial/enterprise customers)
  • Define portfolio-level content pillars, messaging hierarchies, and topic authority frameworks that position the Chamberlain Group as the leader in intelligent access-not just individual product brands
  • Integrate data sources such as search intent, social listening, CRM signals, and first-party behavioral analytics to continuously evolve strategy and optimize content investments
  • Lead quarterly cross-functional content planning with marketing, product, sales, CX, and channel partners to align priorities and build integrated, audience-first roadmaps
  • Own the enterprise editorial calendar across all channels-including web/blog, social, email, video, paid media, PR, retail, partner content, and product surfaces
  • Design and govern the content briefing system, ensuring every asset begins with a strategic brief outlining audience, objective, message architecture, format, channel, and measurement approach
  • Serve as the orchestrator between creative, brand, product marketing, and business teams, managing the content pipeline, resolving prioritization conflicts, and ensuring high-quality, on-time delivery
  • Build and uphold content governance frameworks, including brand voice guidelines, creative consistency standards, message hierarchies, and channel-specific style guides across the full portfolio
  • Establish performance and optimization loops that monitor content effectiveness across discovery, engagement, and conversion-and use insights to refine strategy over time
  • Act as guardian of brand voice across all touchpoints, ensuring seamless and unmistakably consistent expression in product pages, help/support content, retail content, blogs, emails, social, and partner channels
  • Partner closely with creative teams to ensure alignment and reinforcement between verbal and visual expressions across products, services, community, support, and crisis communication contexts
  • Lead holistic search and discovery strategy across SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) at the portfolio level-strengthening the presence, authority, and accuracy of all Chamberlain Group brands
  • Own technical SEO collaboration with IT/Web, ensuring excellence in site architecture, page performance, structured data, accessibility, and crawlability across all digital properties
  • Advance always-on content ecosystems that support the full lifecycle-pre-purchase, active use, troubleshooting/support, community engagement, and long-term retention-while leveraging AI for scaled ideation, production efficiency, and future-ready discovery experiences
  • Comply with health and safety guidelines and rules; managers should also ensure compliance across their teams
  • Protect Chamberlain Group's reputation by keeping information confidential
  • Maintain professional and technical knowledge by attending educational workshops, reading professional publications, establishing personal networks, and participating in professional societies
  • Contribute to the team effort by accomplishing related results and participating on projects as needed


Minimum Qualifications

  • Bachelor's Degree
  • 6-9 years in content strategy, brand content, or integrated SEO - with at least 3 years in a senior or lead capacity. Experience managing cross-functional content operations at a brand, not just at an agency, is strongly preferred
  • Experience building and governing editorial calendars and briefing systems at scale
  • Experience managing or mentoring at least one direct report or content contributor
  • Proven ability to develop and operationalize a content strategy - not just write content plans but build the systems that make great content happen consistently
  • Strong working knowledge of traditional SEO: technical fundamentals, keyword strategy, content optimization, and link development
  • Genuine fluency with - or serious curiosity about - AEO and GEO: understanding how AI systems ingest, evaluate, and surface brand content
  • Familiarity with schema markup, structured data, and technical SEO fundamentals
  • Proficient with SEO tools: Semrush, Ahrefs, Moz, Google Search Console, Screaming FrogDeep understanding of audience segmentation, consumer journey mapping, and message architecture
  • Exceptional writing and editing ability; a sharp editorial instinct
  • Experience developing and stewarding brand voice and style guidelines
  • Comfortable using data to drive content decisions: search analytics, content performance metrics, audience insights, social listening
  • Strong cross-functional project management skills - this role herds a lot of cats across a lot of teams
  • Ability to influence without authority and build trust with creative, technical, and business stakeholders
  • Experience managing or mentoring at least one direct report or content contributor
  • Can connect content investment to business outcomes
  • Ability to brief creative teams clearly and evaluate creative output against strategic objectives
The pay range for this position is $129,700.00 - $209,200.00; base pay offered may vary depending on a number of factors including, but not limited to, the position offered, location, education, training, and/or experience. In addition to base pay, also offered is a comprehensive benefits package and 401k contribution (all benefits are subject to eligibility requirements). This position is eligible for participation in a short-term incentive plan subject to the terms of the applicable plans and policies.
NOTE: Staffing agencies, headhunters, recruiters, and/or placement agencies, please do not contact our hiring managers directly.

About The Blackstone Group LP

Blackstone Asia is a Strategic Intelligence, Integrated Operation Agency Services and Tech Venture Group, the Information Communication and Technology (ICT) company with strong focus on strategy, communication, digital campaign, social media marketing, cyber defence, and intelligence software development based in New York, USA and Jakarta, Indonesia.

The Blackstone Group LP Careers

Join the dynamic team at The Blackstone Group LP, a premier global investment and advisory firm. With a robust portfolio of businesses and investments, there has never been a more exciting time to explore job opportunities with us. As a leader in financial innovation and asset management, we offer a platform where skills meet challenge and excellence. Work You’ll Do At The Blackstone Group LP, you will be part of a culture that thrives on leadership, professional growth, and diversity training. Our team is composed of highly skilled professionals who lead the industry not just in financial acumen but in ethical leadership and innovative solutions. Here, your career will be fueled by continuous learning and growth opportunities, supported by our substantial resources and unique position in the marketplace. Join our market-leading team to help redefine industries through strategic investment and high-caliber advisory services. At The Blackstone Group LP, you will transform businesses and drive success in a landscape ripe for innovation. Be Part of a Great Team Working with The Blackstone Group LP means being part of a global network of professionals dedicated to maintaining and extending our leadership in the financial sector. Our team benefits from unparalleled capabilities, a commitment to diversity, and a culture that prioritizes teamwork and respect. Future-Proof Your Career Embark on a career path that lets your ambition soar. The Blackstone Group LP offers a myriad of job opportunities, from internships to full-time positions, each providing a unique chance to develop your skills. With our extensive training programs and mentorship offerings, you are equipped to succeed in today’s competitive job market and beyond. Explore Discover how The Blackstone Group LP leads the way in creating value for investors and businesses worldwide. From enhancing operational efficiency to pioneering new financial models, see how your work can contribute directly to our global success. The Blackstone Group LP Employment Experience Our commitment to innovation and growth extends to our hiring practices. We seek curious, driven, and versatile team players who are ready to take on challenges and make an impact. Explore our open positions that match your skills and interests. We look for individuals eager to drive their own career forward and who are ready to make significant contributions to the financial landscape. Stay Connected Join Our Team Search for job opportunities that align with your skills and career ambitions. At The Blackstone Group LP, we value curiosity, innovation, and efficiency. Browse our current openings and find out where you fit into our exceptional team. Keep Up to Date Stay informed with the latest insights from within The Blackstone Group LP and the broader financial world. Our careers blog offers tips, industry news, and professional development resources to help you stay ahead in your career. Job Alert Emails Customize your experience by subscribing to job alerts and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities waiting for you at The Blackstone Group LP. Join The Blackstone Group LP today and be part of a team that is shaping the future of the financial industry. Your journey towards a fulfilling and impactful career starts here.
Learn more about The Blackstone Group LP
Size
3,795 employees
Market Cap
$88.7 billion
Industry
Finance & Insurance
Net Income
$1 billion
Founded
1985
5 Year Trend
+34.4%
Revenue
$6.1 billion
NASDAQ
BX
* Ladders Estimates

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