Overview

The Sr. Manager is responsible for the growth and flawless delivery of a portfolio of programmatic campaigns, as well as working collaboratively within a cross function team to deliver omni channel excellence.  Our Sr. Manager will partner with account and media teams to develop strategic engagements that are centered on business objectives.  The Sr. Manager will then work to activate media alongside their team, dividing up responsibilities to ensure programs are regularly reviewed, performance analyzed, opportunities identified, and optimizations executed.  The right candidate will have a strong grasp of media analytics, and be nimble enough to activate insights in a fluid and consistent way, which requires a wealth of knowledge across 1st party and 3rd party data sets, as well as a mathematical mind.  We are looking for a self-starter, results-driven, details- and numbers-oriented individual who can solve problems creatively.    

Responsibilities

• Help identify, craft and present opportunities to leverage programmatically purchased media to support client objectives
• Support programmatic sales and growth by serving as programmatic partner to all account and media teams
• Proactively work to identify cross-channel integration opportunities and programmatic campaign improvement
• Act as a participant and leader in regular knowledge share sessions to support organizational education initiatives and nurture innovation, optimization and integration strategies
• Stay current on platform features and techniques for activating, measuring and optimizing media programs
• Collaborate with platform, inventory and data partners to develop, activate and optimize targeted programs
• Support the development of process standards and train team members on the how and why
• Oversee and execute campaign set-up of programmatic buys in DSPs
• Oversee and execute campaign QA process
• Assist traders to manage program pacing and performance
• Troubleshoot issues on all pre-production and live campaigns
• Assess program performance across dimensions including audience, inventory, ad format, creative messaging, optimization strategy, etc. to identify paths for growth
• Support traders in developing skills to identify optimization and growth recommendations
• Support account team in delivering regular performance and optimization updates
• Support account team in delivering program recommendations to evolve and improve over time, including providing insights into campaign constraints and untapped potential

Benefits

Why Assembly?

• We care about your growth – we offer competitive salaries and annual compensation reviews
• We recognize and celebrate your success…all the time! Whether it’s through company meetups, employee recognition programs, or just a regular day, we make sure our people’s achievements are known and appreciated
• We’re truly a people-first organization. That’s why we offer a Flexible Time Off policy that puts you in control of your work-life balance, as well as market-leading primary and secondary caregiver and parental leave policies
• We have a hybrid in-office/remote working policy that focuses on bringing people together in-person when it’s needed most, i.e., team strategy brainstorms, learning & development opportunities, and company meetings
• We care about social and environmental Impact – we have dedicated Impact Champions who collaborate globally to make sure we’re leaving the world better than we found it
• We have an amazing group of Employee Resource Groups who form close knit communities and are committed to guiding the agency to become more inclusive, diverse, and representative of the world around us
• We’re part of Stagwell, the challenger network built to transform marketing. We’re nimble and digital-first, and we’re quickly growing to take on the biggest legacy hold cos

Qualifications

• 3-4+ years of experience with DSP platforms (self-managed) – The Trade Desk, DV360, Amazon, Roku’s OneView DSP, VerizonDSP, Amobee, etc.
• Ability to interpret campaign performance with regards to programmatic variables – Geo, device, demos, behavioral, creative, targeting layers
• Tactical execution experience – CTV, Native, Proximity targeting, Prospecting vs Remarketing, PMP executions, Audio/Video, SSP direct deals.
• Proficiency in Excel is required
• Experience training, mentoring and managing team members
• Proven command of ad-server or ad-operations technologies (e.g., Doubleclick) is preferred
• Experienced managing a team and career path
• Dynamic Creative Optimization (DCO) execution experience a plus
• Certifications with Campaign Manager 360, Display & Video 360, The Trade Desk Edge Academy

Compensation (Text Only)In order to comply with equal pay and salary transparency laws in various locations, we believe the target range of base compensation in all locations within the United States for this role is $ 75,000-90,000. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location.