Biogen

Sr. Manager, Omnichannel Strategy & Execution Canada

Biogen$129K — $173K *
Pharmaceuticals & Biotech
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business, Marketing, Analytics, Life Sciences, Digital Strategy, or related field
  • 8+ years of experience in omnichannel strategy, customer engagement, and digital transformation
  • Proven track record of executing enterprise-level omnichannel initiatives
  • Experience prioritizing and implementing AI-enabled solutions
  • Expertise in customer journeys and engagement optimization
  • Ability to lead cross-functional initiatives and influence senior stakeholders
  • Familiarity with working alongside agencies and technology vendors

Responsibilities

  • Lead the development and execution of the omnichannel engagement strategy
  • Establish a customer-centric roadmap aligned with business objectives
  • Identify and implement AI use cases for enhanced engagement and productivity
  • Collaborate with cross-functional teams on strategic initiatives
  • Drive execution of transformational programs and capability enhancements
  • Develop governance frameworks and performance measures for AI initiatives
  • Champion AI adoption and literacy across the organization

Benefits

  • Comprehensive health care coverage
  • Retirement savings plan
  • Paid time off
  • Fully paid sabbatical after six years of service
  • Employee Stock Purchase Plan participation
  • Education assistance opportunities
Full Job Description
Hybrid setting requiring working in person at our offices in Toronto.

About this role

The Senior Manager, Omnichannel Strategy & Execution Canada will lead Biogen Canada's omnichannel customer engagement strategy and AI transformation agenda. This individual will serve as a strategic business partner responsible for developing, implementing, governing, and continuously optimizing omnichannel and AI-enabled capabilities that enhance customer engagement, business performance, operational effectiveness, and employee productivity.

This job posting is for an existing vacancy in the organization.

What you'll do

  • Lead the development and execution of Biogen Canada's omnichannel engagement strategy across Therapeutic Areas.


  • Establish a customer-centric omnichannel and AI-enabled roadmap aligned with business objectives and measurable outcomes.


  • Identify, prioritize, and implement AI use cases that improve engagement, decision-making, analytics, content development, field effectiveness, and productivity.


  • Partner cross-functionally with Commercial, Medical, Value & Access, Communications, Data & Analytics, IT, Legal, Compliance, and external partners.


  • Drive execution of transformational initiatives, pilots, innovation programs, and capability-building efforts.


  • Develop governance frameworks, KPIs, dashboards, and performance measurement approaches for omnichannel and AI initiatives.


  • Champion responsible AI adoption, organizational change management, and AI literacy across the Canadian affiliate.


  • Represent Canada in regional and global discussions related to customer engagement, omnichannel excellence, digital innovation, and AI transformation.


  • Ensure all activities are executed in accordance with regulatory, compliance, and responsible AI requirements.


Who you are

You are a strategic and innovative leader who combines strong business acumen, customer-centric thinking, and digital transformation expertise. You excel at influencing stakeholders, leading complex cross-functional initiatives, and translating strategy into measurable business outcomes.

Required skills

  • Bachelor's degree in Business, Marketing, Analytics, Life Sciences, Digital Strategy, or a related field.


  • 8+ years of experience in omnichannel strategy, customer engagement, digital marketing, commercial excellence, business operations, AI, digital transformation, or related areas.


  • Demonstrated success leading enterprise-level omnichannel initiatives from planning through implementation, adoption, optimization, and measurement.


  • Experience identifying, prioritizing, and implementing technology-enabled or AI-enabled solutions.


  • Expertise in customer journeys, segmentation, personalization, engagement measurement, and optimization.


  • Experience leading cross-functional initiatives and influencing senior stakeholders within a matrix organization.


  • Experience working with agencies, technology vendors, digital platforms, and enterprise partners.


Preferred skills

  • MBA or Master's degree.


  • Pharmaceutical, biotechnology, healthcare, or specialty pharmaceutical industry experience.


  • French language proficiency.


  • Experience driving organizational adoption of AI and digital transformation initiatives.


The expected salary range for this position is $129,000 to $173,000 and includes eligibility for a discretionary bonus. Base salary offered is determined through an analytical approach utilizing a combination of factors including, but not limited to, relevant skills & experience, job location, and internal equity. Regular employees are eligible to receive both short term and long-term incentives, including cash bonus and equity incentive opportunities, designed to reward recent achievements and recognize your future potential based on individual, business unit and company performance. In addition to compensation, Biogen offers a full and highly competitive range of benefits designed to support our employees' and their families physical, financial, emotional, and social well-being; including, but not limited to health care, retirement, paid time off, and ancillary programs such as a fully paid sabbatical after six years of service, Employee Stock Purchase Plan participation, education assistance, and more.

Job Level: Management

About Biogen

Biogen is a biotechnology company engaged in the development of innovative therapies for neurological and neurodegenerative diseases. Biogen is developing a pipeline of possible medicines in neurology, neuropsychiatry, specialized immunology, and rare illness, and the company is laser-focused on its mission of helping humanity through science and building a healthier, more sustainable, and equitable world.

Biogen Careers

Join Biogen, a leader in biotechnology, and be part of a team that is dedicated to pioneering neurological and neurodegenerative diseases research. At Biogen, our mission is to lead the way in science and medicine, and we offer job opportunities that challenge and reward your professional growth. Work You’ll Do At Biogen, you will contribute to groundbreaking projects that help improve the lives of millions. Our commitment to innovation and leadership in the industry provides a dynamic environment for both seasoned professionals and those at the beginning of their career. With a variety of job opportunities ranging from research and development to marketing and sales, Biogen is where your skills will help shape the future of healthcare. Join our diverse team and embrace the culture of excellence and collaboration that Biogen is known for. Here, every position contributes to our mission, driving us forward with shared purpose and vision. Biogen’s Employment Philosophy We believe in the power of our people and invest in their future. The growth and development of our team members are paramount, which is why we offer robust benefits, diversity training, and career advancement opportunities. At Biogen, leadership and innovation go hand in hand, fostering an environment where you can thrive. Internship and Early Career Programs Kickstart your career with a Biogen internship. Gain invaluable industry experience, enhance your resume, and build a professional network that will serve you throughout your career. Our internships provide a platform to develop your skills and test your knowledge in a real-world setting, preparing you for full-time employment in the biotechnology field. Hiring Process Our hiring process is designed to identify and attract professionals who are passionate about making a difference. From the initial application and resume submission to the interview and final selection, each step is an opportunity to showcase your unique talents and potential. At Biogen, we look for individuals who are curious, creative, and eager to tackle new challenges. Stay Connected Join Our Team Explore the various positions available at Biogen and find the one that best matches your skills and interests. We are constantly looking for individuals who are driven to explore, innovate, and lead. Keep Up to Date Stay informed with the latest career tips, insider perspectives, and industry-leading insights—all from the people who work here. Biogen is not just a company; it’s a community where you can grow, connect, and contribute to exciting, meaningful work. Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Discover the rewarding opportunities waiting for you at Biogen and be part of our mission to lead in the biotechnology industry. Join Biogen today and be part of a team that is dedicated to redefining the boundaries of science and medicine. Your career at Biogen is not just a job—it’s a pathway to personal and professional fulfillment.
Learn more about Biogen
Size
9,610 employees
Market Cap
$39.7 billion
Industry
Net Income
$4 billion
Founded
1978
5 Year Trend
-0.8%
Revenue
$13.4 billion
NASDAQ

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