Potbelly Corporation

Sr Manager, Marketing Finance

Potbelly Corporation$135K — $145K *
Food & Beverages
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years of experience, preferably in multi-unit, retail, or food businesses
  • Bachelor's degree in Finance
  • Leadership and team-building experience
  • Proficient in budgeting and forecasting
  • Advanced Excel skills and familiarity with financial analysis tools like Power BI or Planful
  • Strong analytical and problem-solving capabilities
  • Excellent communication and collaboration skills

Responsibilities

  • Serve as Finance partner to the Marketing and Digital teams
  • Evaluate and refine frameworks for marketing effectiveness
  • Translate data into actionable insights for performance improvement
  • Lead financial evaluations of marketing campaigns and tests
  • Drive pricing and promotional strategy
  • Contribute to the annual Marketing budget and monthly forecasts
  • Support initiatives to improve financial processes and reporting

Benefits

  • Medical, Dental, Vision and Flexible Spending Account
  • 401(K) plan
  • Paid Time Off to relax
  • Employee Assistance Program for support during tough times
  • Domestic Partner Benefits
  • Employee meal discounts
  • Work-life balance initiatives
Full Job Description
  • $135,000 - $145,000 base salary range + annual bonus potential!
  • 100% remote in the United States, however, due to state-specific regulatory requirements, Potbelly does not currently support remote work from the following states: Alaska, California, and Hawaii. To be considered for this position, you must be able to perform the role from a state not listed above at the time of hire and for the duration of employment.


**Senior Manager, Marketing Finance**

Come build the Potbelly Nation with us! Our legendary hot and toasty sandwiches, irresistible shakes and cookies satisfy Potbelly fans every day.

Potbelly started as a small antique store that turned into a lines-out-the-door neighborhood sandwich shop. Today, there are more than 460 Potbelly Sandwich Shops across the U.S. Our leaders build and inspire teams to bring our customers a unique Potbelly experience.

Who you are:

You are a highly analytical and curious finance leader who thrives in fast-paced, data-rich environments. You bring a strong track record of partnering with Marketing or Digital teams to drive growth through insight, not just reporting.

You're a problem solver at heart-comfortable navigating ambiguity, connecting data across sources, and turning analysis into clear, actionable recommendations. You enjoy collaborating with cross-functional teams and influencing decisions at all levels of the organization.

You'll be a phenomenal candidate for this role if you:
  • Naturally curious and driven to understand the "why" behind performance
  • Highly analytical with strong attention to detail
  • Comfortable working with large, ambiguous datasets to identify patterns and insights
  • Action-oriented, with a focus on driving outcomes-not just analysis
  • Confident communicator who can influence cross-functional stakeholders
  • Collaborative, but also able to independently own and deliver high-impact work


You can expect:

This role sits at the center of Marketing, Finance, and Data - helping shape how we invest in growth, measure performance, and scale the business.

Every day is going to be a little different, some special topics will take longer than others, exposing you to a wide range of people, skills, and understanding than most finance-based roles typically can. You'll encounter:
  • Respect and candor; the quality of the idea wins the day.
  • Casual, focused, and agile environment operating under our Potbelly values.
  • You will directly support key Marketing and Digital efforts to enable massive growth and scale for the Company
  • Consistent contact with Potbelly's CMO and other members of the Senior Leadership team.


  • you will do:
  • Serve as the primary Finance partner to Marketing and Digital leadership, helping shape growth strategy and investment decisions
  • Build and refine frameworks to evaluate marketing effectiveness, including ROI, payback, and incrementality
  • Translate marketing and customer data into actionable insights that improve performance across channels
  • Lead financial evaluation of campaigns, promotions, and tests to inform go/no-go decisions
  • Drive pricing and promotional strategy through modeling of elasticity, mix, and competitive positioning
  • Partner on test-and-learn agenda, ensuring rigorous prioritization and measurement of results
  • Contribute to developing the annual Marketing budget and monthly forecasts
  • Work closely with Marketing leadership to build long-term strategic plans and business cases to support presentations to senior leadership and the Board of Directors.
  • Direct and support various initiatives to improve and enhance financial processes, data visualization, reporting, etc. through Power BI, Planful and Excel.
  • Recruit, coach, and retain top talent in the Finance department.
  • Perform ad hoc analysis and work on project teams as the need arises.
  • Report to VP of Finance.

Why this role matters:
• This role will directly influence how Potbelly invests in growth - making it a critical driver of both short-term performance and long-term strategy.

What you will need:
  • Minimum of 7 years of progressive career growth, ideally in a multi-unit, retail, or food business; high growth company and multi-channel experience a big plus (with focus on supporting marketing and/or e-commerce).
  • Bachelor's degree in Finance.
  • Demonstrated leadership, team-building and coaching skills, experience building teams and supporting cross-functional partners.
  • Proven experience in budgeting/forecasting and various types of financial analysis.
  • Must be at an advanced Excel skill level and have experience with ad-hoc financial analysis and reporting tools such as Power BI, Planful, or other similar financial systems. R and/or Python experience a plus.
  • Sense of urgency and focus on results.
  • High energy level and intellectual curiosity, with a strong desire to learn.
  • Excellent problem solving, project management, and analytical skills.
  • Experience using complex statistical analysis and modeling to draw insights from large data sets is a big plus.
  • Excellent communication, collaboration and influencing skills.


Here's what's in it for you:
  • Medical, Dental, Vision and Flexible Spending Account- We care about you and your family.
  • 401(K) - We want to help secure your financial future.
  • Time Off - We all need some time to relax, right?
  • Employee Assistance Program - Things out of our control happen, we will help you get through it.
  • Domestic Partner Benefits - We love who you love.
  • Potbelly Meal Discounts - Hungry? We'll feed you
  • Work Life Balance - You have a life outside of work, we want you to enjoy it

About Potbelly Corporation

Potbelly Corporation is a neighborhood sandwich concept that has been feeding customers' smiles with warm, toasty sandwiches, signature salads, hand-dipped shakes and other fresh menu items, customized just the way customers want them, for more than 40 years. Potbelly promises Fresh, Fast & Friendly service in an environment that reflects the local neighborhood. Since opening its first shop in Chicago in 1977, Potbelly has expanded to neighborhoods across the country - with more than 400 company-owned shops in the United States.
Learn more about Potbelly Corporation
Size
5,500 employees
Market Cap
$153.8 million
Industry
Net Income
-$65.3 million
5 Year Trend
-1.4%
Revenue
$291.2 million
NASDAQ

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