Overview:
AdvoCare is seeking a Marketing Data Analyst to lead data-driven initiatives across both paid and owned channels. This role will play a critical part in optimizing marketing performance and accelerating eCommerce growth by delivering actionable insights across the full customer journey, from acquisition through retention.
The ideal candidate has 5+ years of experience in digital media analytics and a deep understanding of consumer behavior in eCommerce/CPG. This role requires a strategic thinker who can partner with cross-functional teams to develop actionable insights based on data. This is a highly impactful role for someone who thrives at the intersection of data, performance marketing, and business strategy.
Key Responsibilities:
- Own performance analysis across paid and owned channels, translating data into actionable insights that directlyimpactrevenue, customeracquisition,and retention.
- Develop andmaintainreporting frameworks and dashboardsto track key eCommerce and marketing KPIs (ROAS, CAC, LTV, conversion rate, retention, AOV, etc.)
- Leverage Salesforce tools to analyze customer journeys, campaign performance, and omnichannel attribution to refine digital strategies.
- Build andmaintaindashboards using Tableau, Looker, Power BI, and other analytics tools toprovidereal-time insights on DTC, retail, and omnichannel performance.
- Prepare analyses and visual reports that clearly communicate insights, findings, and
recommendations to the executive leadership team - Work closely withpaid media team, social media team, anddigital experienceteams to refine digital marketing strategies based on performance insights.
- Develop and manage a structured testing roadmap across channels, including A/B, multivariate, and incrementality testing to continuously improve performance.
- Continuouslymonitorperformance and consumer behavior,identifyemerging trends or issues (e.g., seasonality, promotions, pricing, inventory), and recommend strategies to address them.
- Stayup-to-dateon emerging platform updates, AI-driven analytics, andMarTechadvancements to enhance digital strategy andmaintaina competitive edge.
- Translate complex data into clear executive insights,identifyingkey drivers of growth vs. risk across DTC, Amazon, and TikTok Shop
- Lead forecasting and scenario modeling for promotions, pricing, and media spend to inform investment decisions and maximize ROI
- Own customer segmentation, cohort analysis, and profitability measurement,identifyinghigh-value customers and evaluating true campaign and channel performance
Qualifications & Skills:
- 5+ years of experience in digital media analytics, marketing performance measurement, or eCommerce/CPG digital strategy.
- Strongproficiencyin Google Analytics, Google Ads, Meta Ads Manager, Amazon Ads,AEOandSEO tools
- Experience with Salesforce Commerce Cloud and Marketing Cloud to analyze performance andoptimizedigital campaigns.
- Expertisein data visualization tools (Tableau, Looker, Power BI) and experience in reporting for eCommerce/CPG brands.
- Understandingmulti-touch attribution models and how different media channels contribute to omnichannel growth.
- Ability to analyze both paid performance metrics (ad spend efficiency, conversions) and organic growth metrics (SEO rankings, engagement, content effectiveness).
- Prior subscription business experience is a plus.
- Experience working with retail media networks (e.g., Walmart Connect, Instacart Ads, Target Roundel) is a plus.
- Familiarity with Shopify, Amazon Seller Central, or other eCommerce platforms.
- Strong communicationand presentation skills to effectively translate data into insights for marketing, eCommerce, and executive teams.
