General Motors

Sr. Manager - Market and Industry Analysis

General Motors • $120K — $145K *
Warren, MI 48089In-Person
Manufacturing & Automotive
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in Statistics, Economics, Marketing, Business, or related field, or equivalent experience.
  • Minimum of five years of management experience leading high-performing teams.
  • Expertise in the U.S. automotive market.
  • Strong knowledge of key automotive data sources (PIN, POLK, IHS, CVI).
  • Exceptional analytical skills with attention to detail and accuracy.
  • Ability to create actionable insights from complex data sets and strategic thinking.
  • Strong communication skills for presenting insights to senior leaders effectively.

Responsibilities

  • Lead a team of analysts delivering insights to North America leadership.
  • Conduct comprehensive market analysis and forecast industry trends.
  • Establish annual U.S. industry sales outlook and monthly updates.
  • Develop sales forecasts for retail and fleet segments of the automotive market.
  • Produce monthly reports on market conditions and competitor performance.
  • Collaborate with various teams to streamline communication of market insights.
  • Enhance forecasting tools and analytical models for informed decision-making.

Benefits

  • Hybrid work environment with flexibility to work from the office and remotely.
  • Opportunities for professional development and leadership growth.
  • Engagement with cross-functional teams on strategic projects.
  • Direct impact on business decisions and market strategy.
Full Job Description
Job Description
The Role

The North America Market Analysis team provides the market and industry insight that helps guide decision-making across GM's Sales, Service and Marketing organization. As the Senior Manager, Market & Industry Analysis, you will lead a team responsible for analyzing the U.S. automotive market, developing industry forecasts and translating complex data into clear, actionable recommendations for North America leadership. You will work cross-functionally with Marketing, Sales, GM Envolve, Commercial, Finance, Investor Relations and Communications. Your insights will help GM anticipate market conditions, align business decisions and deliver winning results.

What You'll Do
  • Lead and develop a team of analysts who provide actionable market insights to GM North America leadership.
  • Support North America leadership with comprehensive market analysis and industry forecast expertise.
  • Establish the U.S. industry sales outlook for the current year and following year, serving as the foundation for GM's monthly and annual U.S. outlook.
  • Develop U.S. industry segment sales forecasts for both retail and fleet markets.
  • Create a detailed monthly outlook for GM and competing original equipment manufacturers, including projected sales and market share, to help leadership monitor market conditions.
  • Partner with Communications, Investor Relations and Finance to develop clear sales and market-share messages.
  • Support the development of forecasting analytics, statistical models and other tools that improve insight generation and decision-making.
Your Skills & Abilities (Required Qualifications)
  • Bachelor's degree in Statistics, Economics, Marketing, Business or a related field, or equivalent professional experience.
  • At least five years of management experience, with a demonstrated ability to lead and develop a high-performing team.
  • Expert knowledge of the U.S. automotive market.
  • Deep understanding of major automotive data sources, including PIN, POLK, IHS and CVI.
  • Exceptional analytical ability, attention to detail and a strong commitment to accuracy.
  • Ability to lead a team in developing clear, actionable insights from complex data.
  • Ability to think strategically, integrate multiple viewpoints and assess complex scenarios.
  • Ability to translate analysis into a compelling story and communicate insights clearly to senior leaders.
  • Strong written, verbal and presentation skills, with comfort presenting frequently to senior leaders.
  • Expert-level proficiency in Microsoft Excel.
  • Demonstrated initiative, strong work ethic and a results-oriented approach.
What Can Give You a Competitive Advantage (Preferred Qualifications)
  • Master's degree in Statistics, Economics, Marketing, Business or a related field.
  • Background in statistical modeling, predictive modeling or industry forecasting.
  • Experience using data visualization tools such as Tableau or Microsoft Power BI.
  • Experience developing forecasting analytics, modeling tools or repeatable market-intelligence processes.
  • Experience working across Marketing, Sales, Commercial, Finance, Investor Relations and Communications teams.
  • Ability to build strong relationships, collaborate across functions and influence decisions without direct authority.
  • Demonstrated ability to develop others, champion change, solve problems and drive results.
  • Strong customer focus and a commitment to honesty, ethics and integrity.
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.
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About General Motors

General Motors Company engages in the manufacture and sale of cars and trucks in the United States, China, Brazil, Germany, the United Kingdom, Canada, and Italy. It offers sedans, crossovers, sport utility vehicles, pick-up trucks, coupes, sports/convertibles and hybrid vehicles, hatchbacks/wagons, and vans, as well as mini cars in India. The company also provides parts and accessories, such as iPod and MP3 compatibility, mobility accessories, performance parts, AC parts and services, and merchandise. In addition, it offers vehicle safety, security, and information services. The company provides used vehicles. It offers its products through dealers and distributors. General Motors Company was formerly known as NGMCO, Inc. and changed its name to General Motors Company in July 2009. The company was incorporated in 2009 and is based in Detroit, Michigan. It operates manufacturing facilities in India, the United States, and Canada. General Motors Company operates as a subsidiary of the United States Department of The Treasury. General Motors led global vehicle sales for 77 consecutive years from 1931 through 2007, longer than any other automaker, and is currently among the world's largest automakers by vehicle unit sales. General Motors acts in most countries outside the USA via wholly-owned subsidiaries but operates in China through 10 joint ventures. GM's OnStar subsidiary provides vehicle safety, security, and information services. In 2009, General Motors shed several brands, closing Saturn, Pontiac, and Hummer, and emerged from a government-backed Chapter 11 reorganization. In 2010, GM made an initial public offering IPOs to date and returned to profitability later that year.

General Motors Careers

Join the dynamic team at General Motors, a global leader in automotive innovation and technology. At General Motors, we offer unparalleled job opportunities that propel your career forward while contributing to a legacy of engineering excellence.

Work You’ll Do

Embark on a career with General Motors to drive the future of mobility. Our team is dedicated to redefining the automotive landscape through innovation and leadership in electric vehicles and sustainable solutions. By joining us, you will be part of a culture that values diversity, teamwork, and continuous professional growth.

Transform Your Career

General Motors is not just a company; it's a community where you can grow your skills alongside the best in the industry. Our leadership is committed to providing every employee—from interns to senior professionals—with opportunities for career advancement, leadership development, and diversity training.

Innovate and Lead

At General Motors, innovation is at the core of everything we do. From research and development to manufacturing, our teams work collaboratively to lead the industry with cutting-edge technologies and sustainable practices. We encourage our employees to think big and push the boundaries of what’s possible.

Join Our Global Team

As part of our global workforce, you will collaborate with talented individuals who are passionate about shaping the future of transportation. General Motors offers a variety of career paths in engineering, design, IT, marketing, and more. With over 155,000 employees worldwide, our network provides expansive opportunities for networking and professional development.

Internship Programs and Employment Benefits

Start your career journey with a General Motors internship, where you can apply your academic knowledge to real-world projects. Our internships provide a robust foundation in the automotive industry, with mentorship from experienced leaders. Full-time employees enjoy a wealth of benefits, including comprehensive health care, retirement plans, and performance bonuses, ensuring that your hard work is rewarded.

Explore Job Opportunities

Whether you’re a seasoned professional or a recent graduate, General Motors offers positions that leverage your unique skills. Our hiring process is designed to identify and nurture talent, focusing on aligning your capabilities with the right opportunities for growth within the company.

Stay Connected

Join Our Team Search open positions that match your skills and interests. At General Motors, we look for innovative, driven, and solution-oriented team players. Explore the possibilities that await you in a career at General Motors.

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Customize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities available at General Motors. Embark on a journey of growth, innovation, and leadership at General Motors. Shape your future in an environment that fosters diversity, learning, and the pursuit of excellence. Join us and redefine the roads of tomorrow.
Learn more about General Motors
Size
157,000 employees
Market Cap
$46.9 billion
Industry
Manufacturing & Automotive
Net Income
$6.4 billion
Founded
1908
5 Year Trend
-3.2%
Revenue
$122.4 billion
NASDAQ
GM
* Ladders Estimates

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