Job DescriptionTitle: Senior Manager - Global License eCommerce
Reports to: Senior Director - Omni Channel Global Licensing
Location: This role will be hybrid, based in our New York Design Office
Get to Know the Role: The Senior Manager of Global License eCommerce drives the global expansion of our e-commerce business, allowing us to have a consistent digital presence across the globe. This New York based role will act as a key strategic and operational bridge between our AEO internal teams and our global licensed partners. This role will ensure brand consistency, operational excellence, and the successful scaling of our e-commerce strategy globally.
What You'll Do:- Build & execute a digital playbook, bringing a best-in-class site experience to the International customer globally
- Drive commercial performance of digital channels across the portfolio of License partnerships
- Assessment of Partner capabilities and strategic steering toward a complete omni-channel journey which may include BOPIS, brand app., etc.
- Establish the role of digital marketplaces within the portfolio of each of our Licensed partnerships
- Strategic management of marketing investments balanced with ROI to drive traffic and conversion on our sites
- Adaptation and sharing of US & Mexico digital strategies (promotional frameworks, site merchandising, and UX improvements) with international partners to drive localized traffic growth, conversion, and overall business performance.
- Oversee the optimization of international licensed sites, ensuring that brand aesthetics, customer experience, and technical standards align with global corporate benchmarks.
- Serve as the primary corporate lead for licensed partners, providing day-to-day operational guidance to ensure their digital platforms thrive.
- Guide partners on effective site merchandising strategies, including product categorization, homepage storytelling, and shop features to drive conversion and UPT.
- Collaborate deeply with Global Merchandising and Marketing, Account Management, and Technology teams to remove roadblocks and enable the broader License e-commerce Strategy.
- Partner with Digital Product Management to ensure that international partner needs and technical requirements are represented in the corporate technology roadmap.
What You Bring: - 8+ years in International eCommerce or Digital Marketplace management, specifically working with third-party or licensed business models.
- Proven ability to influence external partners and internal cross-functional teams without direct authority.
- Experience taking domestic digital strategies and successfully optimizing for diverse markets.
- Strong understanding of e-commerce KPIs and the ability to use data to guide partner site optimizations.
- Exceptional interpersonal skills; ability to navigate complex partner relationships and cultural nuances.
- Demonstrated ability to devise and execute strategies effectively, bringing key stakeholders along for the journey.
- Ability to travel internationally as needed.
- Willingness and flexibility to regularly align working hours with global partners as operational needs require.
Perks: Why You'll Love it Here- Generous employee discount
- Summer Fridays
- Casual dress code
- Hybrid schedule
- FOMO events (Exciting company-wide events)
Pay/Benefits Information- Actual starting pay is determined by various factors, including but not limited to relevant experience and location.
- Subject to eligibility requirements, associates may receive health care benefits (including medical, vision, and dental); wellness benefits; 401(k) retirement benefits; life and disability insurance; employee stock purchase program; paid time off; paid sick leave; and parental leave and benefits.
- Paid Time Off, paid sick leave, and holiday pay vary by job level and type, job location, employment classification (part-time or full-time / exempt or non-exempt), and years of service. For additional information, please click HERE.
- AEO may also provide discretionary bonuses and other incentives at its discretion.
