The Contribution You'll bring to this Role:

The Senior Manager, Digital Ads at Justrite Safety Group plays a critical, high-impact role driving measurable growth across our family of trusted brands. This role will own and optimize the paid media investment across search, social, retail media (including Amazon), and emerging channels-translating business goals into smart, data-driven media strategies that directly influence revenue and lead generation. Blending hands-on campaign execution with strategic experimentation, the role focuses on continuously improving full-funnel performance through rigorous analysis, testing, and collaboration. Ideal candidates are excited by accountability, thrive in a performance-oriented environment, and are eager to use advanced analytics and AI-powered tools to uncover insights. This position reports to the VP Marketing & Digital Growth.

About the Team:

Our ECommerce team is at the forefront of driving digital growth and creating seamless online experiences for our customers. We manage and optimize our online platforms, digital marketing initiatives, and marketplace partnerships to ensure our products are accessible whenever and wherever customers shop. With a focus on data-driven decision-making, innovation, and collaboration, the team works across functions to enhance the customer journey, strengthen brand presence, and deliver measurable business results. Always forward-looking, the E-Commerce team plays a critical role in shaping our digital strategy and positioning us for long-term success in an evolving marketplace.

What You'll Do at Justrite:

• Manage paid advertising channels, including (but not limited to) Google, Bing, LinkedIn, Meta, etc

• Conduct and own detailed analytics in order to optimize spend leveraging modern analytic tools

• Oversee retail media network spend in key retailers including Amazon.

• Control and optimize a six-figure monthly paid media budget with ROAS and CAC discipline and monitor budget pacing, ensure efficiency across channels, and provide regular updates to all stakeholders

• Translate marketing goals into actionable media strategies and campaigns that connect directly to revenue and lead outcomes.

• Optimize Conversion Funnel KPIs by analyzing the entire funnel, formulating hypothesis and running testing to improve CVR, AOV, Market Basket and other relevant funnel KPIs to drive improved ROAS.

• Conduct thorough and on-going analysis to identify opportunities & trends, optimize performance, create actionable insights, and refine targeting.

• Create dashboards, reports and scorecards to provide visibility and regular updates to key stakeholders

• Collaborate closely with creative, content, web, and video marketing partners to align messaging, landing page, and audience strategies.

• Leverage AI to craft and optimize copy, content and iterative tests.

• Develop a monthly experimentation roadmap, and conduct analytics on experiment run, results and learnings

• Hands-on campaign setup and troubleshooting, comfortable reviewing account structures, implementing tags, and validating tracking.

• Partner with analytics and Martech to implement effective tagging, tracking, and measurement.

• Identify new digital advertising platforms, audiences and creative formats to fuel experimentation and performance growth.

• Collaborate with members of the digital team for optimal performance across all Justrite Safety Group campaigns.

Your Skills and Expertise:

To ensure your success from day one in this role, Justrite requires the following qualifications at a minimum:

• 5-7+ years of experience in paid media/performance marketing

• 3-5+ years of experience in ads and commercial analytics

• Experience owning the paid media approach and execution for an ecommerce brand

• Experience driving successful lead generation in a B2B environment

• Extensive experience with Google Ads, Microsoft Ads, Meta Ads, LinkedIn Advertising, and YouTube ads

Additional qualifications that could help you succeed even further in this role include:

• Experience in Pacvue Advertising a plus

Benefits:

Our benefits package at Justrite Safety Group is designed to be the best in the industry, offering everything you need to support your career and personal well-being. You'll receive a competitive salary paired with an extensive benefits package that includes comprehensive medical, dental, and vision coverage. We provide flexible hours and alternative work arrangements designed to support a healthy work-life balance. These options vary depending on the specific roles and business needs.

Your financial future is secure with our 401K plan, complete with a company match, and you're protected with company-paid short and long-term disability insurance. To ensure you're at your best, we also offer generous paid time off, personal days, and a robust employee wellness program that supports your overall health and happiness. At Justrite, our benefits package is designed to help you thrive both in and out of the workplace.