Sr Manager, Demand Generation - US Based Remote

Anywhere Real Estate • $100K — $130K *
US-AnywhereRemote in United States
Business Services
5 - 7 years of experience
1 month ago
Job Overview by Ladders

Qualifications

  • 6-8+ years in demand generation or performance marketing with pipeline responsibility
  • Deep expertise in lifecycle marketing, funnel analytics, and attribution
  • Proven success in collaborating with Sales to enhance MQL/SQL and funnel performance
  • Strong analytical mindset with proficiency in performance marketing and ROI assessment
  • Experience in strategizing and executing demand generation for B2B and D2C channels
  • Ability to lead initiatives and juggle multiple priorities in a dynamic environment

Responsibilities

  • Own the demand strategy and planning initiatives
  • Build strategies leveraging existing client-facing channels for lead generation
  • Collaborate with creative and brand teams on campaign messaging and assets
  • Lead marketing programs across owned channels, optimizing for revenue growth
  • Develop a comprehensive customer journey strategy for seamless engagement
  • Oversee pipeline growth targets with accountability for lead quality and conversion
  • Analyze performance metrics and manage marketing budget for ROI

Benefits

  • Collaborative environment with cross-functional team interactions
  • Opportunity to drive impactful marketing strategies and growth initiatives
  • Exposure to advanced demand generation practices and analytics
  • Support for ongoing experimentation and innovation in marketing
  • Strategic influence on company-wide revenue generation efforts
Full Job Description
Job Description

Position Summary

The Sr. Manager, Demand Generation leads a performance-driven engine focused on pipeline and revenue growth. This role provides strategic leadership and full oversight of all marketing-based programs, including integrated campaigns, sales programs, and growth initiatives, ensuring they deliver measurable ROI and align with BU objectives. Oversees campaign planning, execution, and optimization to generate qualified leads and accelerate revenue. This role is highly analytical and performance-driven, ensuring marketing investments deliver tangible business outcomes. Your ability to drive campaign excellence, introduce new growth levers, and will be critical to advancing our market position and delivering measurable success.

Core Responsibilities

  • Own the Demand Strategy & Planning


  • Build a strategy to leverage the organization's existing client-facing channels to drive marketing qualified leads and conversions. Build a deep understanding of the services, messaging, and channels that perform best at different stages of the home buying and selling process.


  • Partner with the in-house creative team + Director of Brand & Digital Experience on campaign assets and messaging, providing strategic direction and driving iterative changes based on performance data and insights to continuously improve engagement and conversion.


  • Lead strategy and execution for marketing programs across Anywhere's owned channels, providing leadership and vision to internal stakeholders across Sales, Product and Analytics to drive program expansion, optimize the full funnel and drive revenue growth. Maintain rigorous quality control by ensuring all campaigns meet brand standards, comply with regulatory requirements, and deliver consistent messaging and creative excellence across every channel


  • Lead the development and execution of a comprehensive, end-to-end customer journey strategy, ensuring seamless engagement and meaningful touchpoints across all stages of the entire lifecycle.


  • Own the demand strategy, owned channel mix, and quarterly pipeline targets with clear accountability for pipeline growth, lead quality, and conversion rates; develop integrated campaign plans aligned to sales programs to ensure measurable impact on revenue.


Analyze & Assess Full Funnel Results

  • Define segmentation, ICPs, and value propositions with input from Sales and Product.


  • Run multi-channel programs through owned channels


  • Implement performance dashboards, multi-touch attribution, and cohort analysis.


  • Manage budgets, forecasts, and ROI; reallocate spend based on marginal returns.


  • Design nurture streams and lead scoring; tighten MQL/SQL definitions with Sales Ops.


  • Improve speed-to-lead and conversion through CRM workflows and automation (with Manager, Marketing & Sales Products).


  • Team Leadership


  • Manage the Insurance Demand Gen lead (D2C focus) and a Growth Specialist supporting programs across the portfolio.


  • Build a culture of experimentation (A/B tests, holdouts, and incrementality).


Required Qualifications

  • 6-8+ years in demand generation/performance marketing with direct pipeline responsibility


  • Deep expertise in lifecycle marketing, funnel analytics, and attribution


  • Proven success partnering with Sales to define MQL/SQL and improve funnel performance


  • Strong analytical mindset with expertise in performance marketing and ROI measurement.


  • Experience in demand generation strategy and execution for B2B and/or D2C channels.


  • Ability to lead strategic initiatives and manage multiple priorities effectively in a fast-paced, matrixed environment.


About Anywhere Real Estate

Anywhere Real Estate Careers

Joining Anywhere Real Estate offers an unparalleled opportunity to become part of a leading team in the real estate industry, where innovation, leadership, and professional growth are at the forefront of their mission. Anywhere Real Estate is renowned for fostering a culture of diversity and inclusion, making it a prime choice for individuals seeking not only a job but a meaningful career in real estate.

Explore Job Opportunities

Anywhere Real Estate is actively hiring, with numerous job opportunities designed to cater to a variety of skills and professional interests. Whether looking to start a career through an internship or seeking a senior position, Anywhere Real Estate provides a platform where talents are nurtured, and careers are built.

Experience Professional Growth

At Anywhere Real Estate, growth is a fundamental part of the company ethos. Employees are encouraged to expand their horizons through continuous learning and leadership training programs. The company supports career advancement with resources that help individuals gain new skills and take on challenging roles.

Join a Diverse Team

The team at Anyhere Real Estate is composed of dedicated professionals from diverse backgrounds, all working together to innovate and drive success in the real estate market. The company values diversity and offers diversity training to ensure all team members are equipped to contribute to an inclusive environment.

Benefits and Culture

Working at Anywhere Real Estate comes with a comprehensive benefits package that underscores the company's commitment to the well-being and satisfaction of its team members. The culture at Anywhere Real Estate is built on a foundation of respect, integrity, and collaboration, making it an ideal workplace for those who value both personal and professional development.

Networking and Innovation

Employees at Anywhere Real Estate are encouraged to engage in networking opportunities within and beyond the company, enhancing their career prospects and industry knowledge. Innovation is at the core of the company's operations, driving the development of cutting-edge real estate solutions that set industry standards.

How to Apply

To explore available positions at Anywhere Real Estate, prospective candidates are encouraged to visit the Careers section on the company website. Here, they can find information on how to submit a resume, prepare for an interview, and understand what Anywhere Real Estate looks for in potential team members.

Stay Connected

Keep up to date with the latest from Anywhere Real Estate by following their career blog. Gain insights from insider perspectives, and stay informed about new employment opportunities and company news.

Career Development

Anywhere Real Estate is committed to supporting its employees' career paths with unmatched training and certification support. The company's dedication to professional development ensures that every team member has the tools to succeed and make a significant impact in the real estate sector.

Join Anywhere Real Estate

Discover the rewarding career opportunities at Anywhere Real Estate. With a commitment to employee growth, a diverse and inclusive culture, and a drive for innovation, Anywhere Real Estate is the perfect place to advance your career in real estate. Search for open positions that match your skills and interests, and become part of a leading real estate team today.
Learn more about Anywhere Real Estate
Industry
Real Estate & Construction
* Ladders Estimates

Similar Jobs

Ad banner background

Get Ready For Your
Next Interview

More Jobs at Anywhere Real Estate

More Business Services Jobs

Find similar Sr Manager, Demand Generation - US Based Remote jobs:

NationwideRemote