Job Description

Want to make an impact?
The Sr. Manager, Customer Marketing will drive collaboration across functions and develop go-to-market strategy & execution plans for each Brand. They will be a functional extension of the Sales & Brand teams that effectively strategies, communicates and executes key business initiatives with the goal of enabling the sales force to drive profitable and sustainable sales growth. This role is also integral in facilitating Integrated Commercial Planning (ICP), a process that ensures the development of strategic, actionable, and aligned business plans. This is a highly complex position that requires ability to prioritize, manage key stakeholders, and deliver growth expectations.

The role will lead and work cross-functionally with sales, brand, category management, demand/sales planning, operations, and finance to ensure company objectives are achieved. This person will help influence and inform go-to-market strategies. Specifically, deploy essential marketing tactics (4-P's):
• Price/Product architecture - ensure the right product at the right price in the right size
• Placement - optimize in-store merchandising and communicate how our unique offerings will create a compelling win/win proposition for our customers
• Promotion - deploy effective customer push (trade) and consumer pull (customer marketing) tactics

Ways you will make a difference
Collaborate with and lead multiple internal cross-functional groups (e.g., Marketing, Finance, Supply Chain, Revenue Management, Category Management, Commercialization) to drive brand initiatives
Engage with Marketing to provide the voice of sales and customers in strategic initiatives; evaluate and recommend go/no-go action based on the viability of a strategic initiative
Develop national Brand selling stories and toolkits that arm the Sales team to sell-in to customers and drive clear strategic direction and a call to action
Leverage key internal forums to communicate key initiatives, updates and expectations to the Sales team
Develop a deep understanding of retailers, consumers and brands (via SWOT analysis, competitive assessment) and apply that understanding to develop brand plans and strategies
Lead the development of go-to-market strategies for key innovation launches and big bet display programs across Distribution, Shelving, Merchandising and Pricing
Collaborate with cross-functional team to develop and refine long-term innovation pipeline and portfolio strategies that maximize value and align with category vision
Engage with Channel teams to develop an understanding of what is needed on-going to drive success of sell-in and performance with retailers
Perform special projects as required

Additional Qualifications/Responsibilities

Skills that will make you successful
Results driven
Strong work ethic with high sense of urgency, accountability, and initiative
Ability to manage multiple projects and deadlines with an ownership mentality; strong planning and organization skills
Willingness to attack problems for immediate resolution
Effective verbal and written communicator across all levels of the organization
Ability to understand and articulate complicated concepts in clear, concise terms
Business acumen with strong analytical skills and demonstrated technical competence
Continuous improvement mindset with high tolerance for ambiguity
Commercial understanding of marketing, sales and operational strategy, planning and budgetary issues
Willingness to travel as needed
High proficiency in MS Excel and Office Suite
Functional SAP user is a plus
Experiences that will support your success
Minimum Bachelor's degree, preferably in Business, Marketing, or related field
Minimum of 5 years of sales, marketing, or business experience preferably in the CPG industry.
Syndicated data experience (IRI, Nielsen, loyalty databases, customer specific, etc.) High competency in examining data, managing complex data sets and analytical problem-solving
Relevant project management or consulting work is preferred
Experience and skill presenting concepts to multiple audiences, including senior leadership
What We Offer
At Ferrara, we're proud to support our employees with comprehensive benefits that enhance health, financial wellness, and include paid time off (PTO). Eligible employees may also receive an annual bonus based on company performance.
Compensation
The salary range for this position is $123,668 to $173,135 annually.