Sr. Manager, Creator & Content
JOB SUMMARY
As Sr. Manager, Creator & Content at 1Milk2Sugars, you will spearhead our creator and content strategies, leading the development and execution of high-impact creator marketing programs. You will integrate creator campaigns with digital and social strategies to deliver results-driven work for our clients. In this role, you will lead and mentor a talented team, serve as a senior point of contact for key clients, and ensure seamless collaboration across our influencer and social media initiatives
Key Responsibilities
Creator Strategy & Campaign Leadership
- Own end-to-end creator and UGC campaigns, from strategy and sourcing through contracts, briefing, approvals, execution, and reporting.
- Lead and scale creator marketing programs across client accounts, building on and expanding the current creator portfolio.
- Manage creator relationships and vet talent to ensure strong brand alignment and diverse representation.
- Stay ahead of platform trends and creator behaviours to inform strategy and identify new partnership opportunities.
- Collaborate with clients on creator casting, campaign messaging, and deliverables.
- Track performance and deliver detailed wrap reports with insights and actionable recommendations.
Social Media & Content Oversight
- Apply social media and content marketing knowledge to guide organic social strategy and content calendar wireframes, ensuring creator programs are integrated with broader digital campaigns.
- Support development of social media content calendars and content strategy in collaboration with creative and strategy teams.
- Partner with the creator and content team on paid media, analytics, and performance marketing to amplify high-performing creator content.
- Ensure brand consistency across creator, organic, and paid social channels.
- Analyze performance data across creator and content channels to optimize strategy and content mix.
Client & Account Leadership
- Serve as a senior point of contact for key accounts, overseeing creator strategy, execution, and client relations.
- Proactively identify growth opportunities within client accounts to upsell creator and content services.
- Own delivery of exceptional client results, ensuring seamless execution and strategic oversight.
- Attend client meetings and contribute to new business pitches and strategy sessions.
Team & Leadership Responsibilities
- Support and mentor a small team of creator and content Coordinators and Executives.
- Foster a culture of collaboration, innovation, and accountability within the team.
- Guide team members through campaign execution, problem-solving, and performance optimization.
- Provide ongoing training and mentorship to support junior team members' professional development.
Process & Performance Management
- Develop and implement efficient workflows to improve team output and client satisfaction.
- Ensure best practices are followed across creator sourcing, content creation, and analytics reporting.
- Oversee MSAs, SOWs, and client agreements related to influencer and digital campaigns.
- Track and report hours via T-Metric and ensure budgets align with account performance.
Education & Mandatory Skills
- Bachelor's degree in Marketing, Communications, Digital Media, or related field
- 7+ years of experience years of experience in creator/influencer marketing, with additional exposure to content/social media strategy preferred.
- Proven experience managing creator campaigns from start to finish, ideally within an agency or brand environment.
- Strong network and knowledge of creators across relevant verticals (e.g., beauty, wellness, lifestyle, fashion, or CPG).
- Working knowledge of paid and organic social media strategy, content marketing, and digital performance marketing.
- Deep understanding of social platforms, especially TikTok and Instagram, and how to craft channel-specific content.
- Experience with tools such as Lefty, CreatorIQ, Sprout Social, Meta Business Suite, Google Analytics, and Google Workspace.
- Proven leadership experience managing teams, or strong readiness to step into a people-management role.
- Ability to interpret analytics and translate them into actionable insights.
- Strong presentation and client-facing skills; mastery of English (French an asset).
- Ability to manage multiple projects, campaigns, and deadlines in a fast-paced environment.
- Experience with Mac systems, Google Suite, and Office software (Word, PowerPoint, Excel).
SIP INTO SUCCESS: OUR BLENDED PERKS & BENEFITS
- Awesome Leadership: We're all about collaboration, creativity, and respect. Our values include playing nice, brewing big and being dependable.
- Health & Wellness: Full-time permanent employees get medical, vision, and dental benefits after three months.
- Flexible Workweek: Enjoy a flex hour workweek with hybrid options.
- Holiday Chill: We close down for a paid break during Christmas (subject to change).
- Wellness Perks: Premium Calm app subscription and access to Perkopolis.
- Work from Anywhere: After a year with us, work from wherever you want for up to 3 weeks!
