Amazon

Sr. Manager, Business Planning , Events, Sports, and Sponsorships

Amazon$118K — $160K *
Business Services
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 9+ years of professional marketing experience, excluding internships
  • Proven expertise in building and executing cross-functional marketing programs
  • Strong communication skills for presenting results to senior leadership
  • Ability to drive alignment with large teams and agency partners
  • Skilled in using data and metrics to assess impact and identify improvements
  • Preferred: Experience in B2B high-tech environments
  • Preferred: MBA degree

Responsibilities

  • Partner with leadership to define and execute organizational strategy
  • Track business goal progress and identify risks or opportunities
  • Translate executive vision into actionable workstreams
  • Oversee daily operations and facilitate efficient execution of initiatives
  • Identify operational gaps and implement improved processes
  • Manage cross-functional priorities, including leadership meeting agendas
  • Establish mechanisms for tracking progress and ensuring accountability

Benefits

  • Comprehensive health insurance (medical, dental, vision)
  • Mental health support services and EAP
  • 401(k) matching program
  • Paid time off and parental leave
  • Flexible Spending Accounts
  • Adoption and surrogacy reimbursement coverage
Full Job Description
We are seeking a highly strategic Senior Manager to join the Business Planning Team within the AWS Events, Sports, and Sponsorship (ESS) organization. This role serves as a trusted partner to senior leadership, executive-level stakeholder management, shared services partnership ownership, and organizational influence to ensure the team's highest priorities are delivered with precision and impact.

The successful candidate will translate business priorities into actionable strategies, manage complex cross-functional initiatives, and ensure alignment across various teams both inside and outside of ESS. This role also serves as a critical pan-ESS overlay function-driving connective tissue across SSEP, Sponsorship, Global 1P and 3P Events, and Content and Platform Ops.

This role will own dedicated partnerships with shared service teams within the broader AWS Marketing organization on behalf of ESS including Strategy & Ops, Marketer Experience, Customer Research, and Data: Science and Engineering amongst others. The role will work across these centralized functions to drive cross-team alignment and build roadmaps to prioritize and deliver the highest-impact work. Through ownership of these cross-org partnerships, this role will ensure our organization retains speed, influences joint outcomes, and earns trust

The ideal candidate is a proactive problem-solver with exceptional communication skills, strong business acumen, a very strong "dot connector", and has the ability to deliver results at all levels without direct authority while operating with exceptionally high strategic judgment in a fast-paced environment.

Key job responsibilities

Strategic Support & Planning
• Partner with the Head of Business Planning to define, communicate, and execute on organizational priorities and long-term strategy
• Track progress against key business goals and surface risks or opportunities to leadership
• Translate executive vision into actionable workstreams with clear milestones, owners, and timelines

Operations & Execution
• Oversee day-to-day business operations and ensure efficient execution of cross-functional initiatives
• Identify operational gaps and implement scalable processes and measurement frameworks to improve team effectiveness
• Manage and drive cross-functional priorities, including agenda-setting support for leadership meetings and offsites
• Establish and maintain mechanisms for inspecting progress, escalating blockers, and driving accountability

Shared Services Partnership Management

Own and drive ESS partnerships with centralized shared service organizations (examples below), ensuring aligned roadmaps, prioritized intake, and measurable outcomes:
• Data: Science & Engineering (D:SE): Ensure the highest-priority measurement projects are being worked on, provide business inputs for ROI modeling and calculations, review measurement frameworks for business context alignment, and drive increasing ROI pan-ESS.
• Marketing Strategy & Operations (MS&O): Partner across Strategic Opportunities and Customer Segmentation (SOCS), Marketing Ops (MarOps), Marketing Insights and Reporting Analysis (MIRA), and Taxonomy. Define pan-ESS needs, prioritize requests, build joint roadmaps, escalate risks, and continuously inspect mechanisms to ensure efficiency and bar-raising outputs.
• Customer Research: Ensure our interlock with Customer Research is focused on the highest priority items that we want to track through surveys including brand health, CSATs, and co-identifying new research opportunities.
• Define cohesive intake mechanisms, escalation paths, and inspection cadences for each shared service partnership
• Represent ESS interests in shared service prioritization forums, ensuring the right influence and alignment to deliver the highest outputs
• Within the broader AWS Marketing organization, shared service teams now function as centralized resources, requiring dedicated partnership owners to coordinate alignment, build joint roadmaps, and ensure ESS' needs are prioritized and resourced. This role is central to navigating and building out that operating model effectively.

Cross-Functional Coordination & Pan-ESS Alignment
• Serve as the pan-ESS overlay driving connective tissue across SSEP, Sponsorship, Global 1P and 3P Events, and Content and Platform Ops.
• Act as a liaison between the ESS LT and internal stakeholders, ensuring clear communication and alignment
• Lead or support high-priority, cross-functional projects from inception to completion
• Facilitate decision-making by synthesizing complex information and presenting clear recommendations as it relates to portfolio planning, xMBRs, narrative writing.
• Ensure consistency of strategy, messaging, and operational approaches across ESS sub-teams

About the team

The ESS Business Planning team sits within AWS Events, Sports, and Sponsorship organization and serves as the strategic and operational backbone for the org. As ESS drives customer engagement through world-class events-from flagship properties like AWS re:Invent to regional Summits, and Sports Marketing activations through our portfolio of Sports and Entertainment partners-the Business Planning function ensures that strategic priorities are translated into execution, cross-functional partnerships deliver maximum impact, and the organization operates with efficiency and accountability.

BASIC QUALIFICATIONS

- 9+ years of professional non-internship marketing experience

- Experience building, executing and scaling cross-functional marketing programs

- Experience communicating results to senior leadership

- Experience driving direction and alignment with large cross-functional teams and agency partners

- Experience using data and metrics to measure impact and determine improvements

PREFERRED QUALIFICATIONS

- Experience in a business-to-business (B2B) environment, high-tech products/services

- MBA

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, WA, Seattle - 118,200.00 - 160,000.00 USD annually

About Amazon

Audible is a provider of spoken audio information and entertainment , on the Internet. They provide premium spoken audio content, such as audio versions of books and newspapers and radio programs, that is delivered over the Internet and played back on personal computers and hand-held electronic devices. The Audible service allows consumers to purchase and download their content from their Website, store it in digital files and play it back on personal computers and electronic devices. More than 15,000 hours of audio content are available on their Web site, including audio versions of books, periodicals and radio programs. Several manufacturers have agreed to support and promote the playback of their content on their hand-held audio-enabled electronic devices.

Amazon Careers

Joining Amazon presents an unparalleled opportunity to become part of a vibrant team pushing the boundaries of innovation and growth in the global marketplace. As a leader in e-commerce, technology, and logistics, Amazon offers a variety of job opportunities that cater to a range of skills and professional interests. Work You’ll Do At Amazon, every day is an opportunity to collaborate with the brightest minds in technology and business to redefine what’s possible. Whether you’re interested in software development, marketing, human resources, or customer service, Amazon has a position waiting for you. Transform the way the world shops and innovates with our diverse and inclusive team. Amazon is not just a company; it’s a community where you can drive real change and contribute to projects impacting millions globally. Lead with Innovation and Leadership Amazon is the perfect place to enhance your leadership and innovation skills. Our culture encourages pushing the envelope and imagining the unimaginable. Here, you will lead projects that challenge the status quo and define new industry standards. Work with a team that values diversity and is committed to creating an inclusive environment. Our leadership is focused on harnessing the collective power of unique perspectives to foster growth and innovation. Explore Amazon’s Employment Benefits Amazon’s commitment to its employees extends beyond just career growth. We offer competitive benefits, including health care, parental leave, and diversity training, ensuring that our team not only excels professionally but also enjoys well-being and security. Internship and Networking Opportunities Start your career with an Amazon internship and gain hands-on experience that matters. Our internships provide a gateway to full-time employment and an opportunity to network with professionals across various sectors of the company. Future-Proof Your Career With Amazon, your career path is filled with numerous opportunities for advancement. Our learning and development programs are designed to nurture your professional growth and keep you at the forefront of industry trends. Stay Connected Join Our Team Discover the job opportunities at Amazon that match your skills and interests. We are constantly on the lookout for passionate, curious, and innovative team players ready to make a difference. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding career opportunities that await at Amazon. Amazon is more than just a company—it’s a platform for building a promising future. Whether you’re starting or looking to advance your career, Amazon offers the resources, support, and network you need to succeed. Join us, and be a part of our continuing mission to be Earth's most customer-centric company.
Learn more about Amazon
Size
1,608 employees
Market Cap
$832.6 billion
Industry
Net Income
$21.3 billion
Founded
1994
5 Year Trend
+28.1%
Revenue
$386 billion
NASDAQ

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